DATE: OCTOBER 17, 2011
DAY OF THE DEAD STRIP CRAWL SET FOR SATURDAY, OCTOBER 22,
TAKING “TWEET CRAWLS” TO THE NEXT LEVEL
Day of the Dead Themed Strip Crawl to Feature Mariachis, Dia de los Muertos-style Face Painting, Live Music, Black Star Beer and Dining Specials along the Boulevard
Sunset Strip establishments announced they are partnering to host a Day of the Dead Strip Crawl on Saturday, Oct. 22. The event will capitalize on the success of previous “Tweet Crawls” organized by businesses on The Sunset Strip in which participants walk the boulevard, stopping at participating establishments to enjoy food and drink specials, free live entertainment and prizes announced along the way via Twitter accounts. With additional themed activities, activations and interactive experiences, this Strip Crawl is set to take the event to the next level.
In addition to free entrance to participating venues, the Strip Crawl will include Dia de los Muertos-style face painting, mariachis, Day of the Dead-influenced pumpkin painting, Black Star “tattoo” station, a photo booth inside Black Star Beer’s vintage Airstream trailer, palm reader, DJs, live music and a Day of the Dead altar. The event is free and open to those ages 21 and older.
“This unique collaboration between The Sunset Strip businesses allows us to provide an incredibly specialized bar crawl featuring the world class restaurants and venues of The Sunset Strip, while also celebrating the cultural heritage of Southern California,” stated Alf LaMont, a Strip Crawl organizer and VP of Marketing for The Comedy Store. “Don’t be surprised to see Calavera skeletons and mariachi bands strolling down Sunset that night.”
Here is the schedule for the Day of the Dead Strip Crawl (#StripCrawl):
7:00 p.m.: The Comedy Store (@TheComedyStore)
The Comedy Store will host performances by two comics, Day of the Dead face painting and mariachis. www.thecomedystore.com
8:15 p.m.: Stop 2
Black Star “tattoo” station, Dia de los Muertos-style pumpkin painting, Black Star Beer and music.
9:15 p.m.: Double stop: Red Rock (@redrocksunset) / Isla (@IslaHollywood)
Crawlers can visit Red Rock and Isla at this double stop, while refueling with food and drink specials at both. Red Rock will also feature a palm reader while Isla will host tarot cards and Black Star Beer bucket specials. www.redrocksunset.com / www.islacantina.com
10:15 p.m.: Viper Room (@theVIPERroom)
Strip Crawlers will enjoy live music, drink specials and free entrance. www.viperroom.com
11 p.m.: Duke’s Morrison Room (@DukesWeHo)
The Strip’s hidden, private event space will open its doors to Crawlers and host a DJ. Participants will also get to try their hand at a piñata. www.dukeswesthollywood.com
11:45 p.m.: On The Rox (@TheRoxy)
Crawlers will receive free entrance to On The Rox to attend a special band performance at midnight. On The Rox will also host a Day of the Dead altar, drink specials and complimentary LA street hotdogs from Coney Dog (@ConeyDogLA). www.theroxyonsunset.com / www.coneydogLA.com
For more information, and to RSVP, please visit the Day of the Dead Strip Crawl Facebook event page (search “Day of the Dead Strip Crawl”): http://www.facebook.com/event.php?eid=162591770498028&ref=ts
Attendees are reminded to drink responsibly, and don’t drink and drive. Please designate a driver or plan to utilize public transportation or a taxi service.
About Tweet Crawls:
The first Tweet Crawl was organized by Sunset Strip businesses, including The Roxy Theatre, The Comedy Store, Viper Room and The Standard, in June 2009 in an effort to engage The Sunset Strip’s social media community by providing a unique experience along the boulevard. The Tweet Crawls provide an opportunity for attendees to walk The Strip while enjoying free entrance to participating entertainment venues, interactive experiences not available to the general public, and food and drink specials at participating establishments. Along the “crawl,” clues for special prizes and locations are announced via participating businesses’ Twitter accounts. The Crawls are open to the public, but are ages 21 and older, only.
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For more information on THE SUNSET STRIP, contact:
MSO 818-380-0400
Todd Brodginski x239, toddb@msopr.com
Alexandra Greenberg x223, agreenberg@msopr.com
Angela Villanueva x232, avillanueva@msopr.com