NASHVILLE |DT: NOVEMBER 7, 2012
FR: ALEXANDRA GREENBERG/MITCH SCHNEIDER
JOHN OCHOA/MSO
HARD HAUNTED MANSION PRESENTS:
DAY OF THE DEAD
CELEBRATES ITS MOST SUCCESSFUL EVENT YET WITH
35,000 FANS
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This past Saturday, November 3, HARD Events celebrated the traditional Day of the Dead holiday with HARD HAUNTED MANSION PRESENTS: DAY OF THE DEAD, a blowout extravaganza of high-profile performances and state-of-the-art staging with a sold-out crowd of 35,000 fans at Los Angeles State Historic Park downtown.
Boasting enhanced production like no other HARD event, the festival featured over 30 acts across four specially-themed music areas: the HARD Stage, Knife Party presents EARSTORM Stage, Moombahton Massive Stage and Red Bull Music Academy Discotheque, as well as carnival-sized amusement rides and premier food trucks.
The soundtrack for the night was provided by an exciting lineup of the hottest names in electro, techno, moombahton and other EDM genres:
JUSTICE (LIVE) / KNIFE PARTY / MAJOR LAZER
ZEDS DEAD / DIPLO / TOMMY TRASH / JACK BEATS
KILL THE NOISE / DILLON FRANCIS / CROOKERS
MAYA JANE COLES / GESAFFELSTEIN
ARAABMUZIK / ZANE LOWE / SOUL CLAP / DESTRUCTO
NADASTROM / PARA ONE / FOREIGN BEGGARS / BRO SAFARI
CLOCKWORK / BAAUER / UZ / HEIDI / TITTSWORTH
JWLS / J. PHLIP / SABO
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The event garnered great reviews in the press:
“The success of the HARD franchise suggests the fests are must-see events in themselves, beyond any particular lineup that’s playing. This year’s Day of the Dead, an update of the popular HARD Haunted Mansion series, sold out to the tune of 35,000 tickets.”
—August Brown, Los Angeles Times (11/5/12)
“I run like a maniac from stage to stage, greedily wanting to see bits of every act to follow. I give Major Lazer one song before popping over to the Earstorm stage for a good half hour of Kill The Noise, who goes through the tracks off his new EP that drops on OWSLA (Skrillex’s label) on Tuesday. Sonny himself is spotted side stage, cheering him along. I miss Nadastrom (couldn’t do it all!) but manage to see Maya Jane Coles for a mere three minutes. Knife Party sucked me in for almost their entire set; I find myself in a dubstep mood and it’s too good to walk away. Then I’m off to Dillon Francis, who was the favorite at HardSummer. I don’t recognize his new platinum blonde “do” but am grateful that I made the connection because he drops some ridiculous beats and I work off my sweet potato fries in his audience.”
– Nicole Pajer, LA WEEKLY (11/5/12)
“With views overlooking the Los Angeles skyline and convenient public transportation, the Los Angeles Historic Park could be in the running for the best venue in the Los Angeles area to host a music festival. Combine the location with amazing music spanning multiple genres from American dubstep to modern day electro; let’s just say the festival went off with a bang.”
–Kevin Camps, deathandtaxes (11/5/12)
View the DAY OF THE DEAD official trailer at: http://youtu.be/Z7JoGehpaHk.
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www.harddayofthedead.com
www.hardfest.com
www.facebook.com/hardfest
www.twitter.com/HARDfest
Press Releases:
www.msopr.com/n/client-roster/hard-festivals/
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FOR PRESS INQUIRIES, PLEASE CONTACT:
MSO: 818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
Mitch Schneider x235, mschneider@msopr.com
John Ochoa x231, jochoa@msopr.com
