DT: MARCH 12, 2012
FR: ALEXANDRA GREENBERG/LIBBY COFFEY
HULU TO EXCLUSIVELY DISTRIBUTE THE DOCUMENTARY FILM
“RE:GENERATION MUSIC PROJECT”
PRODUCED BY GREENLIGHT MEDIA & MARKETING AND HYUNDAI
THE FILM CAPTURES HOW THE CRYSTAL METHOD, DJ PREMIER, PRETTY
LIGHTS, MARK RONSON AND SKRILLEX USE TECHNOLOGY
TO MIX MUSICAL STYLES AND GENRES TO CREATE ORIGINAL TRACKS
PRESENTED BY HYUNDAI VELOSTER IN ASSOCIATION WITH THE GRAMMY®s;
DIRECTED BY AWARD-WINNING FILMMAKER AMIR BAR LEV
The “RE:GENERATION MUSIC PROJECT,” an official selection of the SXSW Film Festival, will be exclusively available on the free, ad-supported Hulu and the Hulu Plus subscription service beginning today, Monday, March 12. In the film, acclaimed musicians The Crystal Method, DJ Premier, Pretty Lights, Mark Ronson and Skrillex use technology to mix musical styles and genres for the creation of five original tracks that are nothing short of magical. The film will be featured as Hulu’s “Documentary of the Month” during March and April, and will available on the premium online video service through March 2014. Hyundai served as the benefactor of “RE:GENERATION MUSIC PROJECT,” in association with The GRAMMY®s, as a joint commitment to celebrate innovation in music.
As an official selection of the SXSW 2012 Film Festival, “RE:GENERATION MUSIC PROJECT” is one of eight films screened in the Special Events category, which offers unusual, unexpected and unique film one-off events. Directed by award-winning documentarian Amir Bar-Lev (The Tillman Story, My Kid Could Paint That), “RE:GENERATION MUSIC PROJECT” enjoyed a unique nationwide, one-night only event in over 180 theaters nationwide on February 16, 2012 with encore screenings on February 23rd.
Commissioned by Hyundai as the official vehicle partner of the GRAMMY®s, the film follows five electronic DJs/producers as they turn the tables on the history of music. In the film, the now three-time GRAMMY®-winning artist Skrillex heads into a Los Angeles studio with members of the iconic rock band The Doors to collaborate on a new song, “Breakin’ A Sweat.” Meanwhile, The Crystal Method touched down in Detroit to work with Martha Reeves of The Vandellas and two-time GRAMMY® winners, The Funk Brothers on the R&B number, “I’m Not Leaving.” Three-time GRAMMY® winner Mark Ronson created a southern brew of New Orleans jazz in “A La Modeliste” that boasts a veritable all-star cast of four-time GRAMMY® winner Erykah Badu, Trombone Shorty, Mos Def, Zigaboo Modeliste and members of The Dap Kings. DJ Premier tapped NAS and Boston’s very own Berklee Symphony Orchestra for his “Regeneration,” and the documentary culminates in Nashville on the dusty intergalactic twang of Pretty Lights’ “Wayfaring Stranger” featuring vocals from two-time GRAMMY® winner LeAnn Rimes and three-time GRAMMY® winner Dr. Ralph Stanley.
In addition, Hulu will publish five clips describing Hyundai’s behind-the-scenes involvement in the making of Re:Generation. Hulu will include an exclusive selection of excerpts from these clips as 60-second interstitial and 30-second pre-roll featurettes within every ad-supported stream of the film. The film is a GreenLight Media & Marketing production in association with RSA Films.
To view the “RE:GENERATION MUSIC PROJECT” on Hulu and Hulu Plus, visit
The five original tracks and remixes can be downloaded for free via a widget at:
ABOUT HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.
ABOUT GREENLIGHT MEDIA & MARKETING
GreenLight Media & Marketing, LLC is a music-focused entertainment studio and agency producing original content and marketing programs for a variety of media companies and brands. GreenLight’s clients and partners have included the GRAMMY®s, AOL, Fuse, Vibe, Spin, YouTube, Pandora, Hyundai, adidas, American Express, Gillette, Pacifico, Red Bull, Verizon and Constellation Brands, among others. Based in West Hollywood, CA, GreenLight is an independent agency within a network of sister companies that includes Red Light Management, ATO & TBD Records, ATO Pictures and several major music festivals.
ABOUT THE RECORDING ACADEMY®
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.
# # #
For more information on the RE:GENERATION Music Project, contact:
MSO PR 818 380 0400
Alexandra Greenberg x223, firstname.lastname@example.org
Libby Coffey x224, email@example.com
John Ochoa x230, firstname.lastname@example.org