KREWELLA Video For “Alive” Now Available

DT:      JUNE 27, 2012

FR:      ALEXANDRA GREENBERG/JOHN OCHOA
            MSO

KREWELLA
VIDEO FOR “ALIVE”
NOW AVAILABLE

‘PLAY HARD’ #1 BEATPORT EP
NOW AVAILABLE AT ALL DIGITAL RETAILERS

With PLAY HARD—available today at all digital retailers, Chicago’s KREWELLA unleashes a culmination of years of dedication and hard work in the form of a six-track EP. In an extraordinary display of versatility, every song embodies a different subgenre of electronic music, from progressive house to moombahton while rooted in dubstep.  Meanwhile, in support of the EP, the group has made available a video for “Alive”—captured at a recent gig in Daytona—which is available for viewing and reposting here:
http://www.youtube.com/watch?v=EU4m7mB2c6M

Exhibiting their signature, vocally driven electronic sound, sisters Jahan and Yasmine Yousaf take listeners on a sonic journey through the aggressive dubstep-infused production of Kris “Rain Man” Trindl.   Fans got their first listen when the EP streamed on RollingStone.com and then was pre-released a week ago on Beatport, where it went #1 on Beatport’s Albums Chart.  In the press, KREWELLA is already garnering rave reviews:

“…the Chicago-reared trio seems to be on a direct trajectory to ever-expanding heights thanks to their infectious hybrid of powerful, pop-driven vocals and slick, energetic production. Jumping around the entire EDM spectrum while still keeping a solid footing in dubstep, Krewella have garnered a reputation for crafting party-starting jams that warp raucous lyrics, glistening melodies, monster drums, and big bass into frantic balls of dancefloor energy.”

—Beatportal (6/20/12)

“Chicago electronic trio Krewella performed mid-day on the first day of the first Spring Awakening Music Festival at Soldier Field, considered one of the best acts of the fest by most who had a chance to catch them.”

—Chicago RedEye (6/20/12)

“Six breathtaking tracks from all spectrums and sides of EDM, ranging from dubstep and electro to progressive and even moombahton…Play Hard’s title track is a hard-hitting electro house banger with Krewella’s signature wobbles and bass rolling over beautiful vocals. ‘Killin’ It’ is a vocal infused war-zone, a very ‘in your face,’ rage out track. ‘Can’t Control Myself’ is a light-hearted, vocal moombahton song with a surprisingly heavy drop…’Alive’ is a definite change up of style for the group, a soft progressive house anthem similar to ‘All I Ask of You’ by Skrillex. ‘One Minute’ is probably the closest to ‘old school’ Krewella on the album, a massive rollercoaster ride of a track…The group wraps up the EP in spectacular style with ‘Feel Me,’ a filthy, nasty, fireball of a track that sounds like a prettier version of Knife Party.”

—Sidney Shaw, Less Than 3 (6/22/12)

“With Play Hard you can expect top-notch production… as well as those infectious and amazingly seductive vocals by Jahan and Yasmine.”

—Nicolas Gutierrezchacana, The Kollection (6/19/12)

“Ranging between a number of genres, the Play Hard EP is an example of the diverse nature that Krewella is bringing to music today. The rich vocals and heavy, absolutely filthy drops make for great productions all around.”

—VinylPenetration.com (6/18/12)

Since the top of the year, KREWELLA’s music has taken the Internet by storm, securing #1 spots on Hype Machine and SoundCloud for almost every release, including their breakthrough track “Killin’ It” and their remixes of Knife Party and Adventure Club.  They’ll continue releasing remixes and supporting the PLAY HARD EP with more DJ dates into the year including Kaleidoscope in Atlanta, several performances at Global Dance Festival in Minneapolis, Denver and Kansas City, VELD Music Festival in Toronto and New York City’s Electric Zoo.

KREWELLA’s debut EP PLAY HARD featuring “Killin’ It” is available now on iTunes: http://smarturl.it/playhard

It’s also streaming now on SoundCloud: http://soundcloud.com/krewella

Track listing for PLAY HARD EP:

1. Play Hard

2. Killin’ It

3. Can’t Control Myself

4. Alive

5. One Minute

6. Feel Me (bonus track)

KREWELLA’s North American tour dates include: