NASHVILLE |DT: DECEMBER 21, 2011
FR: LIBBY COFFEY/ALEXANDRA GREENBERG–MSO
FIVE GROUNDBREAKING DJS TURN THE TABLES ON THE HISTORY OF
MUSIC IN NEW DOCUMENTARY
“RE:GENERATION MUSIC PROJECT”
SET FOR FEB. 16, 2012 RELEASE IN THEATERS
The Crystal Method, DJ Premier, Pretty Lights, Mark Ronson, and Skrillex
Re-Imagine Rock ‘N’ Roll, R&B, Jazz, Classical, and Country Music Genres
LOS ANGELES,CA, DECEMBER 21, 2011–A catalyst for musical innovation, RE:GENERATION MUSIC PROJECT is a new documentary that examines music’s past, present and future, while yielding five revolutionary collaborations in the process. Directed by award-winning documentarian, Amir Bar-Lev (The Tillman Story, My Kid Could Paint That), the documentary follows five electronic DJs/producers as they re-imagine music by collaborating with influential artists from each genre. In the film, The Crystal Method, DJ Premier, Pretty Lights, Mark Ronson, and Skrillex use technology to mix musical styles and generations for the creation of five original tracks that are nothing short of magical. RE:GENERATION MUSIC PROJECT will enjoy a unique nationwide, one-night only theatrical release in select cities and venues on Feb. 16, 2012. Encore screenings will be scheduled for Feb 23.
In the film, current GRAMMY®-nominated artist Skrillex heads into a Los Angeles studio with members of the iconic rock band The Doors to collaborate on a new song, “Breakn’ A Sweat.” Meanwhile, The Crystal Method touched down in Detroit to work with Martha Reeves of The Vandellas and The Funk Brothers on the R&B number, “I’m Not Leaving.” Mark Ronson created a southern brew of New Orleans jazz in “A La Modeliste” that boasts a veritable all-star cast of Erykah Badu, Trombone Shorty, Mos Def, Zigaboo Modeliste, and members of The Dap Kings. DJ Premier tapped NAS and Boston’s very own Berklee Symphony Orchestra for his “Regeneration,” and the documentary culminates in Nashville on the dusty intergalactic twang of Pretty Lights’ “Wayfaring Stranger” featuring vocals from LeAnn Rimes and Dr. Ralph Stanley.
The documentary is making an impact with music fans, having garnered more than two million views of the aggregated clips from the film, as well as more than one million streams of the tracks in the first six weeks since they launched.
Hyundai served as RE:GENERATION MUSIC PROJECT’S benefactor, in association with The GRAMMYs, as a joint commitment to celebrate innovation in music. A GreenLight Media & Marketing production in association with RSA Films, D&E Entertainment is overseeing the theatrical distribution with ATO (Art Takes Over) consulting on distribution and marketing.
For more information, please visit: www.regenerationmusicproject.com
ABOUT GREENLIGHT MEDIA & MARKETING
GreenLight Media & Marketing, LLC is a music-focused entertainment studio and agency producing original content and marketing programs for a variety of media companies and brands. GreenLight’s clients and partners have included The GRAMMY’s, AOL, Fuse, Vibe, Spin, YouTube, Pandora, Hyundai, Adidas, American Express, Gillette, Pacifico, Red Bull, Verizon and Constellation Brands, among others. Based in West Hollywood, CA, GreenLight is an independent agency within a network of sister companies that includes Red Light Management, ATO & TBD Records, ATO Pictures and several major music festivals.
ABOUT ATO PICTURES
ATO Pictures recently executive produced and released the Sundance hit TERRI starring John C. Reilly. Additional titles on the company’s slate include: THE WOMAN IN THE FIFTH (June 15, 2012), a psychological thriller starring Ethan Hawke and Kristin Scott Thomas which premiered at The Toronto International Film Festival (TIFF), the comedic crime caper THIN ICE (February 2012) starring Greg Kinnear, Billy Crudup and Alan Arkin which the company acquired out of Sundnce and THE MONK (April 2012), Dominik Moll’s gothic thriller starring Vincent Cassel. ATO Pictures recently acquired THE ORANGES, a comedy starring Hugh Laurie, Catherine Keener, Oliver Platt, Leighton Meester and Alison Janney and the vital, eye-opening documentary LAST CALL AT THE OASIS directed by Jessica Yu and produced by Participant Media out of TIFF, both of which are scheduled for release in 2012.
ABOUT HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered inCosta Mesa,Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout theUnited Statesby Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in theU.S.are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.
Tapping into the power of music, Hyundai joined forces with music’s biggest brand – The Recording Academy® (internationally known for the GRAMMY Awards®) – to become its “Official Vehicle Partner.” The multi-year partnership extends well beyond awards night and will result in original music projects sure to please music fans across many genres and categories. In addition to being the exclusive GRAMMY® vehicle partner, Hyundai is working directly with The Recording Academy to identify and support new projects reflecting the brand’s creativity and desire to celebrate music year-round. The partnership is being forged as Hyundai launches the 2012 Veloster, an innovative three-door coupe including technology that will change the way creative individuals experience driving and the first of many collaborations with The Academy is the RE:GENERATION MUSIC PROJECT. Hyundai is a registered trademark of Hyundai Motor Company. All rights reserved. ©2011 Hyundai MotorAmerica.
ABOUT THE RECORDING ACADEMY
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.
About D&E Entertainment
Based inHollywood, D&E Entertainment digitally distributes independent films, documentaries and alternative content such as filmed music events to movie theaters across the globe. Formed in 2005 by entertainment executives and digital cinema pioneers Doug Kluthe and Evan Saxon, D&E offers innovative theatrical programming via a worldwide marketing and distribution network.
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For RE:GENERATION MUSIC PROJECT publicity, contact:
Libby Coffey/MSO (music) 818-380-0400 x224 LCoffey@msopr.com
Alexandra Greenberg/MSO (music) 818-380-0400 x223 AGreenberg@msopr.com
Sheri Goldberg/ID-PR (film) (646) 723-3800
Bebe Lerner/ID-PR (film) (323) 822-4800
