DATE: JUNE 11, 2012
FROM: TODD BRODGINSKI, ALEXANDRA GREENBERG, ANGELA VILLANUEVA/MSO PR
SUNSET STRIP MARKET
ANNOUNCES CERTIFIED FARMS AND LOCAL ARTISAN PURVEYORS
CERTIFIED FARMERS’ MARKET WILL LAUNCH
THURSDAY, JUNE 14, 5-9 P.M.
AT 8755 SUNSET BOULEVARD
MARKET WILL ALSO INCLUDE FARM-TO-TABLE CHEF DINNERS, MENU PAIRINGS WITH SUSTAINABLE, ORGANIC CALIFORNIA WINES, OUTDOOR GAMES & GREEN EDUCATION INITIATIVES
The Sunset Strip Market is proud to host an assortment of local farmers, foragers and artisan purveyors at the weekly certified farmers’ market, which launches Thursday, June 14 from 5-9 p.m. at the City of West Hollywood parking lot (located across the street from Mirabelle and the Eveleigh at 8755 Sunset Boulevard). The Sunset Strip Market will provide nearby West Hollywood and Los Angeles residents with a wide selection of organic produce and specialty goods.
Participating farmers will offer a range of produce and meats, including organic greens, berries, almonds, stone fruit, grass-fed beef, organic chicken and eggs and farm-raised flowers. Offerings from local artisan purveyors include farmstead cheeses, oysters, organic tamales, kombucha, gluten-free bread and vegan desserts.
“The Sunset Strip Market is made up of growers and food purveyors who are deeply committed to organic and sustainable practices and simply good food. Our excellent farmers are well known for their integrity of product and taste and our food offerings are dedicated to health and local sourcing of ingredients,” noted Diana Rodgers, a respected leader in California community farmers’ markets who curated the Sunset Strip Market. “It was of the utmost concern for the Sunset Strip community to have truly local, healthy and delicious options for their market. I am proud to present this stellar lineup to the West Hollywood community.”
Participating farms include:
County Line Harvest: Organic baby lettuces, spinach, cooking greens, kales, root vegetables, onions, edible flowers and melons.
Dey Dey Farm: Certified organic chicken and eggs. All natural, grass-fed beef.
Dramm & Echter Flowers: Farm-raised cut flowers, Gerbera daisies, lilies, tulips etc.
Cuyama Orchards: Organic apples (seasonal).
Fairview Gardens: Organic white asparagus, baby leaf lettuces, shelling beans, French radishes, dry farmed tomatoes, strawberries, squash, specialty peppers and field flowers.
Fat Uncle Farms: Almonds, almond butters, marzipan, almond milk.
Forbidden Fruit Orchards: Organic blueberries, blueberry jam, syrup, blueberry wine, mulberries and green tea.
Garden Thyme: Heirloom vegetable seedlings using non-GMO seeds, without pesticides and herbicides.
Jimenez Family Farm: Greens, root vegetables, berries, apples, lamb, goat, rabbit, pork and preserves.
Joelle Olive Oil: Certified grower of olives and producers of award-winning olive oil.
Oasis Date Gardens: Certified organic dates from a 100 year old farm in Thermal, CA.
Polito Family Farm: Premium citrus, avocados and figs.
Pudwill Farms: Blackberries, blueberries, currants, figs, mulberries, strawberries.
Sage Mountain Farm: Sage candy onions, crimson red watermelons and other high-quality organic fruits and vegetables. Additionally, grass-fed beef is available.
Santa Barbara Pistachios: Organic in-shell pistachios, pistachio oil, pistachio flour, pistachio kernels.
Shear Rock Farms: Specialty vegetables.
Soledad Goats: Fresh and flavored goat cheeses, yogurt and aged cheese.
Summer Harvest: Organic stone fruit and heirloom tomatoes. Cherries, peaches, apricots, plums, nectarines.
Sun Coast: Dried beans, pinto and black beans, Christmas lima beans, fava beans, yellow beans, garbanzo beans, and pinquito beans, as well as black-eyed peas and lentils. Artichokes, asparagus, Brussels, cauliflower and broccoli.
Tenerelli Orchards: Stone fruit from Los Angeles County, cherries, peaches and apples.
Local, artisan vendors include:
Brassica and Brine: Nutrient dense living foods, krauts and kombucha drinks.
Dave’s Gourmet Korean: Korean kim chee, tempeh, tofu, spring rolls and many other delectable items.
Franny Bakes: Exquisite baked goods featuring vegan and vegetarian options.
Grill Masters: Specialty rotisserie chicken with roasted garlic potatoes.
Janae’s Fillets: Fresh-caught, wild Alaskan salmon.
Jimenez Farm Pies: Fresh farm pies, jams and jellies made by farmer Marcie Jimenez with all of her homegrown ingredients.
Masa Organic Tamales: Small batch, organic artisan tamales using local ingredients. Vegan, vegetarian and meat tamales.
MF Gourmet: Freshly baked breads, pastries.
Milk Man: The very best in California farmstead cheeses.
Oyster Bar: California oysters shucked at the market or to take home for later.
p.o.p. candy: Small batch fresh, natural butter crunch in ten flavors with no additives, preservatives or corn syrup.
Refyll: Household and personal care products using natural ingredients that are created, acquired, distributed and sold with little to no packaging.
Smart Fish: Sustainable seafood.
Smart Simple Gourmet: Nutrient dense prepared food: vegan/vegetarian, soups, chicken, beef and bean dishes, sauces, bricks and stocks all sourced from farmers.
Urban Green: Flatbread pizza, vegan soups, salads, sandwiches, granolas, nuts and sweets.
Vevolution: Hand crafted delicious comfort super foods without sugar using sessional, sprouted, soaked, organic and local plants in bread waffles and more.
The Sunset Strip Market emerged from a shared vision between business owners and residents to create a community-based event that would encourage nearby residents, employees, farmers and visitors to interact with each other while also providing them with a selection of California-grown, certified and organic produce and local artisan goods.
The community spirit of the Market extends to other offerings, including education about composting and recycling, outdoor games and special farm-to-table chef dinners.
Each week the Market will feature a special farm-to-table menu created by a local chef who will craft a menu using produce and meat sourced directly from the Sunset Strip Market’s farmers. This unique experience will highlight farm fresh ingredients while also allowing chefs to showcase their talents in a casual, outdoor setting. The June 14 opening night will feature the Eveleigh’s executive chef Jordan Toft. Upcoming weeks will be hosted by RH executive chef Jorge Chicas, Mirabelle executive chef Michael Bryant and BLT Steak LA executive chef Robert Liberato.
Guests will also have the opportunity to pair their meal with one of the organic, sustainable wines available in the Market’s “pairing pavilion.” Freshly shucked oysters, farmstead cheeses and artisan breads will also be available for guests to create their own pairing menus.
The Market will highlight community with the entertainment stage as well, which will feature a rotating lineup of Sunset Strip businesses hosting live music performances each week. The Standard, Hollywood will host the opening night’s music as part of their Desert Nights showcase. Curated by KCRW’s DJ Valida, artists performing on June 14 include Dawn Mitschele, Phantom Tortoise (a new project by artists Justine Bennett and B Willing James) and Sotto.
Guests who wish to explore the boulevard after shopping at the Market may utilize the “Veggie Valet” service. The charitable program allows shoppers to check-in their produce bags while they dine or shop at one of The Sunset Strip’s nearby establishments.
For more information about the Market, including a calendar of events and full listing of $5 validated parking options, please visit www.sunsetstripmarket.com.
About the Eveleigh:
EVELEIGH embraces a seasonal, local-farm and market driven menu that represents a rustic sensibility, drawing from the influences of old-world European and American country cooking. It is a country comfort: a genuine neighborhood restaurant and bar, where friends, community and family gather on The Sunset Strip. www.theeveleigh.com
About Desert Nights at The Standard, Hollywood:
The Standard, Hollywood, is bringing its weekly music series to the Market on June 14. Each week DJ Valida curates three acoustic music acts to perform in The Standard’s Cactus Lounge, creating a warm, intimate experience. Desert Nights at the Market will bring the experience outdoors, allowing Market attendees the opportunity to enjoy music while shopping or dining. For more information about The Standard, Hollywood and Desert Nights, visit www.facebook.com/TheStandardHollywood or www.standardhotels.com/hwood.
About The Sunset Strip Market:
The Sunset Strip Market is a weekly certified farmers’ market that takes place Thursday nights from 5-9 p.m. at the City of West Hollywood public lot (8755 Sunset Boulevard). The Sunset Strip Market is committed to enhancing the community with a weekly certified farmers’ market that provides fresh, California-grown produce and artisan goods. The goal of the Market is to create a space that encourages nearby residents, employees, farmers and visitors to interact with each other. The Sunset Strip Market emerged from a shared vision between business owners and residents to create a community-based event that would engage residents as well as showcase The Sunset Strip. www.sunsetstripmarket.com