MSO SOCIAL MEDIA
Since the 1980’s, we’ve built our stature as a creative powerhouse (first at Levine/Schneider PR before we became MSO in 1995) and currently are celebrating our 20th anniversary in 2015.
MSO (Mitch Schneider Organization)–the music, culture and lifestyle publicity company that has offices in Los Angeles and Nashville—has now launched a Social Media Division, with services being provided by San Francisco-based social media expert Michael Brandvold. In addition to MSO’s current and future publicity clients who may elect to hire the Social Media Division as an additional service, the company welcomes artists and projects specifically for social media who are not publicity clients of the firm.
The social media services provided will include, but aren’t limited to: creating a digital strategy that encompasses social media networks; coordinating with and supporting PR, radio, merchandise/ecommerce, record label and tour promotion efforts; the creation of content strategies and management of social networks; and developing a plan to engage with existing fans and acquiring new fans.”
We’re consistently providing fresh and exciting ideas to clients, whether it’s coming up with names for tours, conceiving a web series, or creating a unique Twitter social media campaign.
Here are some examples of how we’ve amped up exposure for our clients, connecting the dots between PR + social media.
- For Black Sabbath, we named their final tour that’s set for 2016, The End, came up with the idea of an “end credits” trailer for the tour reveal. It received huge exposure:
- For Dream Theater, while recording their 2013 self-titled release they wanted to stay in touch with the fans but still maintain their solitude while recording. Brandvold then set up a Tweet Q&A campaign. Over the course of two weeks, fans submitted thousands of questions on Twitter. We selected a range of questions that would afford each band member the opportunity to respond and give the band the chance to prehype the album release and supporting tour. The band recorded a series of 12 videos answering a number of questions in each clip. The video clips generated over 400,000 views: https://www.youtube.com/playlist?list=PLToa5JuFMsXSL87z8pgQnhw6QnlpMzKW8
- For The Black Crowes, we came up with the month-long web interview series “20 Years of Tall Tales,” pegged to their 2010 disc ‘Croweology’ and 20th anniversary tour. These controversial webisodes received praise from the trade outlet Ad Age in a story headlined “Black Crowes Interview Series Shows How to Market Music.” The outlet pointed out: “What’s surprising is that so few performers have attempted to sidle up to their fans in a similar manner” (8/5/2010).”
- In 2014 Accept released the album Blind Rage. Prior to the release, Brandvold was brought in to manage and build their presence on Facebook, something that had never been a priority in the past. Their total Facebook Likes page under his direction grew by 50% in one year prior to the album release. A content/posting strategy was implemented that turned what was an inactive Page into a Page with daily activity. Coordinating with their record label, Nuclear Blast, a marketing campaign was launched to promote the new album and supporting world tour. The efforts online contributed to the band having their first #1 album in Germany and their highest Billboard Top 200 debut in their career. The supporting world tour saw sold out shows around the world.
- For Ozzy Osbourne, we conceived a Twitter social media campaign to increase exposure for his 2011 book Trust Me, I’m Dr. Ozzy: Advice From Rock’s Ultimate Survivor. Called Dr. Ozzy’s Seven-Day Guide To Better Living,” it was a fun weeklong series of free advice and helpful hints that received media attention and helped increase the rock legend’s Twitter followers. One classic Ozzy Tweet was: “Always get a 2nd opinion–even if it means calling the doctor’s cell from 6ft underground to ask if he’s 100% sure you’re dead.”
- In 2001 KISS released the Box Set. Managing the band’s official website at the time Brandvold worked with Universal Music to create a direct email strategy to promote the release directly to the band’s fan base. A focused email plan promoting preorder and then post-release sales generated so much sales that the sales partner in the plan, Amazon, created a case study of the success for their other affiliates on how to build a direct email strategy. http://www.kissonline.com
- In 2011, we created a spin-off website Raise The Question, exclusively for fresh Q&As that we’ve done with our clients (past and present): www.raisethequestion.com. The site features MSO-conducted interviews with an array of artists including David Bowie, Ozzy Osbourne, Perry Farrell, Billy Corgan, Slash, Dream Theater and Timothy B Schmit. The site gives more exposure to these artists, and we’ve also planted these Q&A’s with various websites.