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MSO SOCIAL MEDIA
Since the 1980’s, we’ve built our stature as a creative powerhouse (first at Levine/Schneider PR before we became MSO in 1995) and currently are celebrating our 20th anniversary in 2015.
MSO (Mitch Schneider Organization)-the music, culture and lifestyle publicity company that has offices in Los Angeles and Nashville-has now launched a Social Media Division, with services being provided by San Francisco-based social media expert Michael Brandvold. In addition to MSO‘s current and future publicity clients who may elect to hire the Social Media Division as an additional service, the company welcomes artists and projects specifically for social media who are not publicity clients of the firm.
The social media services provided will include, but aren’t limited to: creating a digital strategy that encompasses social media networks; coordinating with and supporting PR, radio, merchandise/ecommerce, record label and tour promotion efforts; the creation of content strategies and management of social networks; and developing a plan to engage with existing fans and acquiring new fans.”
We’re consistently providing fresh and exciting ideas to clients, whether it’s coming up with names for tours, conceiving a web series, or creating a unique Twitter social media campaign.
WHAT IS A SOCIAL MEDIA AND CONTENT STRATEGY?
It’s Not Just Having Someone Who Makes Posts to Your Social Media Accounts.
by Michael Brandvold
When discussing a social media and content strategy I can’t begin to tell you how many times I have heard a band manager, a band, a solo artist say… “we have a plan, we have someone posting stuff for us.” That is like saying your tour is all planned out because you have a bus driver. Let me just lay it right out there for you now, having someone post for you does not mean you have a social media and content strategy. It means you have someone who can execute, but that doesn’t mean they have a strategy.
A social media and content strategy is a coordinated plan across all online networks and with all your partners; record label, booking agent, promoters, publicist, radio promoters, merchandising company, etc. It ensures consistent branding and messaging across everything.
A social media and content strategy answers the following questions before someone ever makes a post.
Here is what happens when you don’t have a strategy, when you just have someone who posts what you give them. These are just a few REAL examples that I have encountered over the years.
Every post you make needs to be created so it is designed to give you a reason to talk about items such as… a album, live stream, live show, merchandise, appearances, etc. Don’t just post for the sake of a post. If you do you are wasting a opportunity to talk to your fans about something important.
A Successful Social Media and Content Strategy
 In 2014 one of my clients ACCEPT released BLIND RAGE, their latest studio album. I put together a content/posting strategy that turned what was an inactive Facebook Page into a Page with daily activity and engagement. Coordinating with their record label, Nuclear Blast, a marketing campaign was launched to promote the new album and supporting world tour. The efforts online contributed to the band having their first #1 album in Germany and their highest Billboard Top 200 debut in their career. The supporting world tour saw sold out shows around the world.
Your goal with every post is to engage and make the fans active online. This means conversations, sharing, likes, clicking a link, watching a video, etc. No engagement indicates a dead artist and regardless of how large your fanbase is if there is no engagement happening, nothing will be achieved. No plays, no songs downloaded, no tickets or t-shirts sold. You need to tell a story. Educate, entertain & recognize. The #1 thing fans want is to be recognized by their favorite artist.
Over the years I have created a lengthy document of content that can make up a social media content strategy. It consists of the basic content types: video, photo, audio and text. Just a few of the many items include:
Are you thinking about all of this with every single post? Or are you just posting?
CAMPAIGN EXAMPLES
Here are some examples of how we’ve amped up exposure for our clients, connecting the dots between PR + social media.
For information about the MSO Social Media Division, please contact Mitch Schneider at mschneider@msopr.com and Michael Brandvold at mbrandvold@msopr.com.
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