American dubstep pioneer DATSIK
is amassing an army. His record label, FIREPOWER,
began infiltrating electronic dance music with an arsenal of club-razing tracks
in early 2012.Just like the artist's
own catalog, the brand specializes in incisive, infectious, and incendiary art.
With speakers blaring and guns blazing, the assault is fully underway.
DATSIK, FIREPOWER stands out as an extension of his revered and applauded
musical persona. "I come from the dark, hip hop-influenced side of dubstep,
and I'm trying to create a haven for that style," he explains. "There
are all of these incredible young producers on the rise. I want to elevate them
and promote them. If I'm playing a track in my set, I'm likely to sign it and
release it. Those are my guidelines, and FIREPOWER's
dance floor ammunition is my contribution to the EDM world."
label began formally contributing to that landscape with the release of AFK & Hizzleguy's ten-song EP, Full
Clip. Unveiled in February 2012 on iTunes and Beatport, the collection
solidified FIREPOWER as an explosive
force to be reckoned with. Shortly after, the second signing Getter dropped the razor sharp Psycho EP. Other acts that make
up the roster include Barron, Rekoil, Terravita, The Frim, and
DATSIK himself. With tours
planned under the label banner and more music on the horizon, they're well on
their way to domination.
also a D.I.Y. outfit in the truest sense of the word. Truly embracing "21st
century A&R," the C.E.O. has openly accepted music via AIM and email,
meeting prospective artists from around the world online and then incorporating
their music into his own live show.
of the kids on the label are young bloods," he goes on. "They're
killing it at the moment. They're the future, and it's exciting to be a part of
that. They're also a family, and they all collaborate and remix each other's
stuff. It's like a militia of nasty dubstep kids, but it's not about one genre
either. I want to sign whatever wrecks the dance floor."
DATSIK's specialty is wrecking the dance
floor. Barely out of high school, the Canadian artist and producer inked a deal
with Excision's Rottun Recordigs. He released a series of successful singles and
EPs and rose to prominence as a leader of the underground dubstep scene in
North America. After collaborating with the legendary Korn on The Path of
Totality, he toured the U.S. with the group. Then, 2012 saw him release
his proper full-length debut, Vitamin
D, via Dim Mak Records and featuring the epic single
"Evilution" [Featuring Jonathan Davis of Korn & Infected
Mushroom]. However, founding a label has always been part of his plan.
it's just about building an entity that will last and a brand the audience
believes in. "I want fans to put their trust in me," he affirms.
"I want them to anticipate every release. It's important they know when
we're putting out a track or EP it's going to be a smasher."
DATSIK and FIREPOWER stand primed to blow the
doors open for a whole new movement in EDM. He smiles, "I want the world
to know the FIREPOWER army is an
elite group of sick producers. We're like a special squad of super terminator
soldiers, and we'll be blowing up dance floors around the globe."
duck and cover or storm the gates with them.