THE ROCKET SUMMER “Life will write the words but you
choose your own melody…”
When BRYCE AVARY
(a.k.a THE ROCKET SUMMER) entered
the studio in 2011 to begin work on his 5th studio album, LIFE
WILL WRITE THE WORDS, the sessions represented both a nod to the
past and major pivot toward the future. After two successful albums
on Island/DefJam--2007’s Do You Feeland
2010’s Of Men And Angels--and numerous notable global accolades
to match, AVARY choose to return to his
self-releasing, self-producing roots. As with his debut breakout
self-titled EP(2001) and
album Calendar Days(2003)--when he was 16 and 19 years old, respectively--AVARY’s latest body of work draws not
only his undeniably talents as a songwriter, musician and producer, but adds
the heft of a young man with a tremendous pool of experience for his someone
still in his 20’s.
“I really wanted to push myself musically and lyrically with
this album, searching to pull out the stories within and around me,” explains AVARY. “I like to write
songs that are an honest reflection of what’s going on in my life and in my
mind while I observe and attempt to learn more about myself and this beautiful,
intense world we live in."
During August and September of 2011,
AVARY holed up in a local Dallas/Fort
Worth studio to work through songs he’d been writing both at home and on tour
over the past two years. AVARY added new instruments into the mix – a mandolin, a banjo,
some trashcans, even a typewriter – resulting in a diversely energetic and
vibrantly electrified album. As with previous albums from THE ROCKET SUMMER, AVARY alone wrote and performed every note on this album. His
songwriting likewise stretched to a broad scope, examining the human experience
with a strikingly personal eye, all of which is capture in the album
title Life Will Write The Words.
"To me, that phrase in a sense captures a bit of the
human experience. I believe there's a song in everything,” AVARY says. “Literally everything you look at, you can pull a song
out of it. We all have a song, we all have a story.
WILL WRITE THE WORDS, AVARY
touches on the highs and lows of live, love, family and faith. “Old Love” addresses the death or what
real love truly means. “It’s about how terribly uncool and unsexy it is now to
be committed to someone through thick and thin,” explains AVARY. “You can’t turn on the radio anymore without everything
being about a quick fix. I want my life to be epic; to love abundantly and
Another story shared on the 12-track
multi-dimensional collection, “Just For
A Moment Forget Who You Are,” was inspired by AVARY’s father. “My Dad had a rough upbringing and beat all the
odds. When you realize who you are in God’s eyes, you realize how tremendously
important you are.”
is about how sometimes living means doing the right thing, the selfless thing,
despite how difficult. “To rescue those who are hurting can be one of the most
paralyzing feelings when put it that position. It’s about getting to the core
of your heart beneath the black and blue calluses to see the truth of what you
are meant for.”
AVARY’s genuine, personal style of
writing is the foundation for his deeply kinetic and emotional connection to
fans. With fan voices often singing every word louder than the band,
THE ROCKET SUMMER shows are an indie
tour de force, with a laundry list of touring accomplishments from headlining
the world over, including the AP Tour, Austin City Limits, Glastonbury
(England), T In the Park (Scotland), Summer Sonic (Japan), Soundwave (Australia),
and Parachute (New Zealand).
has sold over 250,000 albums and over 500,000 singles in the U.S. alone. The
last record, Of Men And Angels, debuted #1 on the iTunes Albums chart,
#38 on the Billboard Top 200 and #4 on the Billboard Top Rock albums charts.
This surpassed its predecessor, Do You Feel, which came in at #44 on the
Billboard Top 200 and #16 on Rock Albums.
The possibilities, as AVARY
says, are now endless. This album will be THE
ROCKET SUMMER’s first release on the musician’s own label Aviate Records, the formation of which
has allowed him to find new ways to release his music. And in the end, it comes
down to just that: The music.
“This is a new season and in a way feels
almost like a rebirth for TRS; it’s time to tear down the corporate barrier
between my music and Rocket Summer fans,” proclaims AVARY. “Starting my own label, Aviate Records, is the perfect
outlet for releasing music to fans whenever and however I want.”
WILL WRITE THE WORDS will release worldwide on June 5, 2012.
THE ROCKET SUMMER: Releases New Music Video For “200,000” Off The Full-Length Album ‘Life Will Write The Words’ Fall 2012 Headlining U.S. Tour With Support From The Classic Crime And William Beckett Kicks Off November 1