PR + SOCIAL MEDIA
ADOPT THE ARTSClient BiographyAbout
Adopt the Arts Founded in 2010, Adopt the Arts Foundation brings together
well-known artists, public figures, and the general public to save the arts in
America’s public schools. Co-founders
Abby Berman and Matt Sorum believe that it is morally and ethically incumbent upon
the public-at-large to foster the creativity, dreams, hopes, and imaginations
of our children. Adopt the Arts is
dedicated to improving the academic performance of every child through the gift
of making art and music available to public school students. In 2011, Adopt the Arts chose Rosewood Avenue Elementary (West Hollywood, CA) as its pilot
school, working directly with the principal and the booster club to ensure that
the students receive exposure to all the arts disciplines, including music,
dance, theater, and visual arts. Adopt
the Arts is paying the salary of the music teacher and has outfitted a music
room with donated keyboards, guitars, and drums. With the help of the arts education branch of
LAUSD, Adopt the Arts is identifying the most underserved schools in the
district as it prepares for its next series of adoptions. In September 2012, Adopt the Arts donated
1,000 musical instruments (i.e. drum kits, keyboards, guitars, bass guitars) to
LAUSD elementary schools. Each school site is available to be “adopted” by
anyone that wants to help—whether a business, a working artist, celebrity or
public figure—to underscore the importance of community involvement. As of
December 2014, Adopt the Arts has now adopted Westminster Elementary School in Venice, CA and their music program
will begin at the school in January 2015. (adoptthearts.org) |
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