MSO Nashville Update—Fall/Winter 2012
- DAVE STEWART: On the new (September 4) THE RINGMASTER GENERAL, the British singer, songwriter, guitarist and producer creates a potent and distinctive musical gumbo, mixing in rock, blues, country, rhythm & blues and psychedelia. The album was recorded and mixed by John McBride at his famed Blackbird Studio in Nashville. It features 13 new songs–including striking duets with Alison Krauss, Diane Birch and Joss Stone as well as a duet sung with and co-written by Jessie Baylin. As with his recent album THE BLACKBIRD DIARIES, STEWART is backed by some of the finest musicians in Nashville including: guitarist Tom Bukovac, drummer Chad Cromwell, bassist Michael Rhodes, steel guitarist Dan Dugmore and Mike Rojas on piano. When choosing a location to debut THE BLACKBIRD DIARIES AND THE RINGMASTER GENERAL documentary, STEWART naturally chose Nashville, where the film was shot during two, five-day recording sessions. The Wednesday, August 22 VIP premiere was held at the Belcourt Theatre. Read an interview with him at Raise The Question.
- DWIGHT YOAKAM: The multi-platinum, Grammy-winning country music innovator is riding a new wave of success and acclaim with his latest album 3 PEARS(Warner Bros) and single “A Heart Like Mine.” He has dominated best-of-2012 lists including Rolling Stone, Entertainment Weekly, the Village Voice and NPR. Rolling Stone picked “A Heart Like Mine” as one of the year’s best singles of the year, and 3 PEARS broke the 2012 record for spending the most weeks at #1 (eight) at Americana radio. It also marks his highest-charting debut on the Billboard 200 and Billboard Country Albums charts.
- JO DEE MESSINA: The multi-platinum, award-winning country singer/songwriter continues touring throughout 2012, including a critically-acclaimed performance at CMA Week’s Riverfront Stage, where the Nashville Tennessean said she “had a pep of a young rocker as she sprang across stage letting out sporadic laughs in the middle of lyrics and clearly enjoying her performance.” The live performances showcase MESSINA’s commanding vocal prowess which has earned her nine #1 country singles, over five million records sold, two Grammy nominations and various CMA and ACM awards throughout her 15-plusyear career. Earlier this year, JO DEE began her “Fumbling Mom” blog, which has since been picked up by the Tennessean and she’s also writing a weekly “Backstage With Fumbling Mom” on Babble Voices. Check out her most recent posting here.
- JOHN FOGERTY: FOGERTY, one of rock’s most important artists and a national treasure who’s sold over 100 million records, is now back in the studio finishing his much-anticipated album Wrote a Song for Everyone. It’s a celebration of his revered songbook (classics and deep tracks) and some brand new songs to be released on Vanguard Records, his first for the label, in early 2013. It will feature collaborations with Foo Fighters, Bob Seger, Keith Urban, Brad Paisley, My Morning Jacket, Alan Jackson, Miranda Lambert, Dawes and more. Visit www.johnfogerty.com for updates.
- LONESTAR: 2012 finds the multi-platinum group in the studio and on the road–with original lead singer RICHIE McDONALD back in the group. The Texas-bred band–known for merging their country roots with strong melodies and rich vocals–has amassed RIAA-certified sales in excess of 10 million album units since their national launch in 1995 and achieved 9 #1 country hits including “No News,”“Come Crying To Me” and “Amazed.” The band’s awards include a 1999 ACM Single of The Year for “Amazed” (the song also won the Song of the Year award) and the 2001 CMA Vocal Group of the Year. The group is set to release a new CD, LIFE AS WE KNOW IT, in early 2013.
- MARVIN ETZIONI: Groundbreaking singer-songwriter and record producer MARVIN ETZIONI–co-founder and a principal songwriter for the pioneering Los Angeles roots rock band Lone Justice–released his fourth solo studio album MARVIN COUNTRY! (Nine Mile Records) in 2012. The two-CD set is a diverse mix of back porch country, barroom weepers, clapboard church gospel, haunting folk and dusty blues. It features a distinguished cast of iconic guests and includes duets with Lucinda Williams, Maria McKee,Steve Earle, Richard Thompson,Buddy Miller,John Doe and The Dixie Hummingbirds.
- TRUTH & SALVAGE CO.: The acclaimed band continues to tour and gave a triumphant return performance at STAGECOACH in 2011, with the USA Today saying they “proved to be a group with great crossover potential. The band fit into the neo-folk category of the Avett Brothers and Mumford & Sons with tight four-part harmonies, but rock with distinctive personality and solid guitar and keyboard work (5/1/11).” They will record a new album in 2012. Read an interview with them at Raise The Question.
- WYNONNA JUDD: The iconic country singer is touring throughout 2012 and recording her eighth studio album to be released in 2013. It will be the latest in a string of hit albums that started with her quintuple platinum 1992 solo debut, Wynonna. That set spawned four number one hits and was the bestselling country album ever by a female artist at that time. In 1994, WYNONNA received the coveted Top Female Vocalist of the Year trophy at the ACM Awards, and Rolling Stone called her “the greatest female country singer since Patsy Cline.” She’s currently on the road and will embark on her “Rockin’ Christmas Tour” in early December. Read an interview with her at Raise The Question.
- 2012 ANNUAL SOURCE AWARDS: The 10th annual celebration honoring women executives in the music industry for their tireless work and contributions to the business took place August 23, 2012. SOURCE–a nonprofit organization supporting women executives and professionals who work in all facets of the Nashville music industry–celebrated the careers of a select group of legendary women. This year’s SOURCE honorees are: Judy Wray (CBS Records, Capitol-EMI America Records, EMI Music Publishing), Connie Bradley (ASCAP), Karen Conrad (BMG Songs, AMR/New Haven Music, Blendingwell Music, Coral Reefer Music) and SOURCE founding members Shelia Shipley Biddy (Flying Island Entertainment, Decca, Hallmark Direction, Stringtown Records), Judy Harris (Judy Harris Music, ASCAP, April Blackwood Music/CBS Songs), Pat Rolfe (ASCAP, Chappell Music, Hill & Range Songs), Kay Smith (Musicians Hall of Fame & Museum, Capitol Records, CBS Records, Sony Music Nashville).
| Lyndie Wenner, Nashville Director | lwenner@msopr.com | 615-973-4160 | |
| Mitch Schneider, President | mschneider@msopr.com | 818-380-0400 | |
| Todd Brodginski, Senior VP | toddb@msopr.com | 818-380-0400 | |
| Marcee Rondan, Senior VP | marcee@msopr.com | 818-380-0400 | |
| Libby Coffey, VP | lcoffey@msopr.com | 818-380-0400 | |
| Alexandra Greenberg, VP | agreenberg@msop.com | 818-380-0400 | |
| Angela Villanueva, National Publicist | avillanueva@msopr.com | 818-380-0400 | |
| Aaron Feterl, Associate Publicist | aaron@msopr.com | 818-380-0400 | |
| Bari Lieberman, Tour Press Director | blieberman@msop.com | 818-380-0400 | |
| John Ochoa, Associate Publicist/Tour Publicist | jochoa@msopr.com | 818-380-0400 | |
www.msopr.com/nashville
www.msopr.com
www.raisethequestion.com
(MSO’s artist Q&A site)
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SOURCE–an organization of women executives in Nashville’s Music Industry–held its monthly members’ luncheon at ASCAP on February 22, 2012. Mitch Schneider, President of MSO PR, was the guest speaker.

Photo Credit: Denise Fussell
Left to Right:
Lainie Allbee (SOURCE President/Martin-Allbee & Associates), Mitch Schneider (MSO PR – President), Lyndie Wenner (MSO PR – Nashville Director), Nicole Hardy (Neste Event Marketing VP Sales)
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MSO COUNTRY/AMERICANA CLIENTS: PAST & PRESENT*
(Offices in Nashville and Los Angeles)
WHERE COUNTRY & ROCK PUBLICITY REVERBERATES
Jo Dee Messina: “Carry Me” single (Curb Records, 2011)
Marvin Etzioni: Marvin Country! (Nine Mile Records, 2012)
Truth & Salvage Co.: Truth & Salvage Co. (Silver Arrow/Megaforce, 2010)
John Fogerty: Wrote A Song For Everyone (Vanguard Records, spring 2013 featuring
Bob Seger, Brad Paisley, Keith Urban, Miranda Lambert, Zac Brown Band, Alan Jackson, Kid Rock)
Lonestar: Life As We Know It (4 Star Records/spring 2013)
The Source 2012 Awards (non-profit organization of executive women in all facets of the Nashville music industry)
Wynonna Judd: new album planned for 2013
Dwight Yoakam: 3 Pears (Warner. Bros, 2012)
RECENT
Aaron Lewis: Town Line, (R&J Records, 2011)
Americana Music Association (2009)
Bob Schneider : A Perfect Day (Kirtland Records, 2011)
Blackberry Smoke: Little Piece of Dixie (BamaJam Records, 2009 and 2010 reissue)
BrokeDown Cadillac: Somewhere in America (Self-released, 2009)
Country Music Hall Of Fame® And Museum’s annual All for the Hall fundraiser (2009-2011)
Country Throwdown Tour: debut multi-act outdoor amphitheatre tour, with headliners
Montgomery Gentry, Jamey Johnson, Little Big Town and Jack Ingram (2010)
Dolly Parton: Better Day (Dolly Records, 2011)
Dolly Parton: Live From London DVD & CD 2-Disc Set (Dolly Records, 2009)
Dolly Parton: Backwoods Barbie (Dolly Records, 2008)
Dolly Parton: Original Broadway Cast Recording of 9 to 5: The Musical (Dolly Records, 2009)
Dwight Yoakam: Blame the Vain (New West, 2005)
Hank Williams III: Damn Right, Rebel Proud (Sidewalk Records, 2008)
Hank Williams III: Rebel Within (Curb, 2010)
Jason Boland and the Stragglers: High In The Rockies: A Live Album (Proud Souls/
Entertainment/Thirty Tigers, 2010)
Jim Lauderdale: Patchwork River (Thirty Tigers, 2010)
Jim Lauderdale: Grammy campaign for his 2009 album Could We Get Any Closer, nominated in the “Best Bluegrass Album” category
Johnny Cooper: Follow (Tenacity Records, August 2009)
Jo Dee Messina: fall 2009 “Music Room” tour
Jo Dee Messina: Unmistakable (Curb, 2010)
Miranda Lee Richards: Light of X (Nettwerk, 2009)
Randy Travis: Christmas on the Pecos DVD (Image Entertainment, 2008)
Reckless Kelly: Good Luck & True Love (self-released, 2011)
Revival Tour (2009, a diverse group of musicians in indie Americana, rock, punk, Irish folk, Cajun, zydeco and blues)
Sam and Ruby: The Here and the Now (Rykodisc, 2009)
Stagecoach: California’s Country Music Festival (2007-2011)
The Greencards: Fascination (Sugar Hill, 2009)
The Source 2009-2011 Foundation Awards (non-profit organization of executive women in all facets of the Nashville music industry)
PAST
BoDeans: Joe Dirt Car (Slash Records, 1995)
Bottle Rockets: Blue Sky (Sanctuary Records Group, 2003)
Brooks and Dunn: The Greatest Hits Collection Volume II (Arista Nashville, 2004)
BR-549: Big Backyard Beat Show (Arista, 1998)
The Derailers: Reverb Deluxe (1997)
Dwight Yoakam: Buenas Noches From a Lonely Room (Reprise, 1988) through
Tomorrow’s Sounds Today (Reprise, 2000)
Elizabeth Cook: Hey Y’all (Warner Bros., 2002)
Little Texas Little Texas (Warner Bros. Nashville 1997)
Maria McKee: High Dive (Eleven Thirty, 2002) and Peddlin’ Dreams (Eleven Thirty, 2005)
Michelle Shocked: The Texas Campfire Tapes, Short Sharp Shocked (Mighty Sound re-issues 2003)
Pete Anderson: Working Class (Little Dog Records, 1994)
Sara Evans: No Place That Far (RCA, 1998)
SHeDAISY: The Whole Shebang (Lyric Street Records, 1999); Brand New Year (Lyric Street
Records 2000)
Slobberbone: Barrel Chested (Doolittle Records, 1997)
Stacy Dean Campbell: Lonesome Wins Again (Columbia, 1992)
Todd Thibaud Favorite Waste of Time (Doolittle Records, 1998)
Victoria Shaw: In Full View (Reprise, 1995)
DATE: JULY 10, 2008
FROM: MITCH SCHNEIDER
MSO BUILDS NASHVILLE PRESENCE
AS IT UNITES WITH LYNDIE WENNER
MSO, the music publicity firm that handles artists and festivals in the fields of rock, alternative, country, hip-hop and electronic, has announced that it is building its presence in Nashville by uniting with Lyndie Wenner as MSO’s Nashville Representative & Consultant. The Nashville-based music industry executive and communications consultant will develop new business prospects and strategic alliances for MSO with artists, record labels and management companies as well as cover MSO artists on-site in the city.
Mitch Schneider, President of MSO, first worked with Wenner when they met at the publicity company Solters/Roskin/Friedman in Los Angeles. Since she moved to Nashville in 1994, the two have maintained strong ties, paving the way for this union.
MSO: THE MITCH SCHNEIDER ORGANIZATION represents a wide range of artists including David Bowie, Dolly Parton, Allman Brothers Band, Aerosmith, Depeche Mode, Smashing Pumpkins, Hank Williams III and Paul Oakenfold as well as such festivals as Coachella Valley Music & Arts Festival, Stagecoach: California’s Country Music Festival, Vans Warped Tour, Ozzfest, Rock The Bells, Voodoo Experience and the Ultra Music Festival, among others.
Lyndie Wenner’s credits include working with legendary photographer Norman Seeff, producing photo sessions, working as photo editor, and producing his book “Sessions” (James Taylor, Johnny Cash, Judds, Tammy Wynette, Joni Mitchell, Willy Nelson, Aerosmith, Jimmy Page). She was also Assistant Art Director to Virginia Team at the company Team Design, directing photo shoots, photo editing and overseeing CD cover designs and copy for ads, box sets and marketing tools including projects by Merle Haggard, Dolly Parton, Garth Brooks Reba McEntire, Jimmy Buffett and many more.
“As MSO expands its services into Nashville, I feel Lyndie is a fantastic asset for the company, as her expertise will result in lots of new opportunities and excitement for MSO,” says Mitch Schneider. “Having Lyndie based in Nashville,” adds Schneider, “will also be a huge benefit for all our artists.”
“The pulse in Music City is so exciting and so incredibly strong,” says WENNER. “The music and the talent that is coming out of here is amazing! Nashville is a great place to be as witnessed by many of the newly introduced artists and multi-platinum selling artists in Country, Rock, Pop, Rap and Hip Hop, and other genres of music who are calling Nashville their home in recent years. We have so many great and diverse artists living here. Injecting MSO into the mainstream of Nashville is a vision I have shared with Mitch for several years now, and I am extremely proud and excited to have this opportunity to introduce and implement MSO into the Nashville community.” She adds: “The thing that I have always admired about Mitch in our 20-some year relationship is his ability and talent to stay on the cutting edge. Any artist or event that wants to be ‘out in front’ and ‘lead the pack’ in a unique and innovative manner will definitely benefit from Mitch and his team.”
Schneider founded MSO in 1995 with longtime Senior Vice Presidents Todd Brodginski, Marcee Rondan and Kristine Ashton-Magnuson. The company, which also recently announced the promotions of Alexandra Greenberg and Libby Henry to Vice Presidents, currently employs 15 people in its Sherman Oaks, CA office.
MSO (an offshoot of Levine/Schneider Public Relations) has represented various country artists including Dwight Yoakam (from 1988’s Buenas Noches From a Lonely Room through 2000’s Tomorrow’s Sounds Today as well as Blame the Vain in 2005), Brooks & Dunn, Elizabeth Cook, Stacy Dean Campbell, Little Texas, BR-549, The Derailers and Victoria Shaw. MSO also handled the publicity for the inaugural Stagecoach: California’s Country Music Festival in 2007, as well as the 2008 Stagecoach which was expanded from two to three days. MSO joined forces with Dolly Parton in 2007 to implement the campaign forBackwoods Barbie, her first mainstream country album in 17 years, marking the first-ever release on her own label. The album entered the Top 200 Albums chart at #17 and at #2 on both the Country Album and Indie Album charts and marks her highest album debut ever on the Billboard pop albums chart, and first entry into the Top 20 since 1993’s Slow Dancing With The Moon.
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