NASHVILLE |FROM: MSO (818 380 0400)
MITCH SCHNEIDER/
AMANDA CAGAN/
LATHUM NELSON
AOL (703 265 3286)
KATHIE LENTZ
ALANIS MORISSETTE SETS ONLINE PRECEDENT
WITH WORLDWIDE DEBUT OF NEW “SO PURE” VIDEO
ON AMERICA ONLINE;
AOL VIDEO DEBUT ON FRIDAY, JUNE 25
AT KEYWORD: ALANIS
ALANIS MORISSETTE and Maverick Records will set an online precedent by becoming the first major artist and major record label to world premiere a new video on America Online.
On Friday, June 25, America Online will be the place where fans can check out the worldwide debut of ALANIS‘ self-directed video for “So Pure,” the new single from her SUPPOSED FORMER INFATUATION JUNKIE album. AOL’s 17 million members will be able to view the video in its entirety using Real Player starting at 5:00 AM ET through AOL’s Entertainment Channel or Keyword: ALANIS. On Monday, June 28, ALANIS‘ video will be available to the web audience on America Online’s website (www.aol.com).
“We’re excited to show the world Alanis’ new video days before the song even airs on radio,” said Andrea Spiegel, Group Programming Director for America Online. “Alanis has a strong following on AOL and this is a great opportunity for her fans. We’re pleased she chose this medium to debut her video.”
With the “So Pure” video, ALANIS extends the melodic buoyancy and dance rhythms of the song, which hits radio June 29. Shot during two days in Toronto, the strikingly choreographed video is a joyous celebration of dance.
Throughout the video, ALANIS and actor Dash Mihok–who has appeared in such films as Romeo & Juliet and The Thin Red Line–are seen as a couple who seamlessly dance their way through the eras, from the `40s through the `90s. Decked out in period clothing amid an elaborate array of settings, they incorporate such moves as swing, tap, Latin, modern dance and free-style. The video was choreographed by Kevin O’Day, who’s danced with companies such as the Joffrey Ballet and Twyla Tharp and created choreography for dance companies worldwide.
“Over the last year,” says ALANIS, “I’d become enamored with the dancing styles of the `40s in particular and intrigued by the evolution of dancing throughout the last five decades and the spirit and different kinds of attitudes that fuel them. When it came time to create this video, there was no question that there would be dancing in it and that these different eras needed to be referenced!”
Currently, ALANIS is overseas on her world “The Junkie Tour” and is set for “Woodstock `99” which takes place July 23-25 in Rome, New York. The singer, songwriter and musician will then embark on the “5-1/2 Weeks” tour with Tori Amos August 18, kicking off in Ft. Lauderdale at the NCR Arena.
# # #
