NASHVILLE |DT: FEBRUARY 8, 2013
FR: LIBBY COFFEY-MSO
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Click here for high res logo:http://msopr.com/files/centerstage_logo.JPG.
“CENTERSTAGE POWERED BY GRAMMY® AMPLIFIER”
GRAMMY® AMBASSADOR AND CURATOR MIKE SHINODA OF LINKIN PARK TO MENTOR FIRST-EVER PROGRAM UNITING EMERGING ARTISTS AND GRAMMY-AWARD®-WINNERS
HYUNDAI TEAMS WITH THE RECORDING ACADEMY® TO CREATE CENTERSTAGE
LOS ANGELES, CA, February 5, 2013–A catalyst for music innovation in the digital era, CENTERSTAGE Powered By Grammy® Amplifier is the first-ever program uniting emerging artists with GRAMMY-Award®-winners to mentor their career.
Mike Shinoda member of two-time GRAMMY®-winning band Linkin Park and CENTERSTAGE program mentor; Evan Greene (CMO, The Recording Academy); and Jon Budd (Sr. Group Manager, New Media, Hyundai) were on hand today at a press conference in downtown Los Angeles at The Recording Academy’s Social Media Rockstars Summit to announce the online platform designed to provide professional mentoring and exposure for undiscovered musicians discovered through The GRAMMYS’® visionary GRAMMY® Amplifier program. For CENTERSTAGE Powered By GRAMMY® Amplifier, Shinoda will serve as GRAMMY® ambassador and curator.
CENTERSTAGE was developed on the success of GRAMMY® Amplifier which was launched by The Recording Academy® in January. It allows musicians to share their tracks via SoundCloud for a chance to have their music shared on-line by a panel of musical icons. CENTERSTAGE will select three artists based on criteria including “amplification” (shares/likes) and individually award them with a recording session with:
- A recording session with a leading GRAMMY® producer.
- Production of a music video with a noted producer and/or director.
- An opening act performance slot on a major tour or music festival.
The winning artists will be announced at the GRAMMYs® annual SXSW party in March which will take place during SXSW 2013 in Austin, TX. Visit http://www.grammyamplifier.com or www.hyundaicenterstag.com for more details and for a chance to enter the program. See official rules at www.hyundaicenterstage.com.
As part of a three-year partnership as the “Official Vehicle Partner” of the GRAMMY Awards® Hyundai teamed with The Recording Academy® to create CENTERSTAGE. “Hyundai’s partnership with The Recording Academy ties together music’s biggest brand with Hyundai’s passion for creativity and innovation,” said Steve Shannon, Vice President of Marketing, Hyundai Motor America. “In continuing our successful relationship, CenterStage and GRAMMY Amplifier allow Hyundai to connect with an audience that loves music and to share great music with fans everywhere.”
Hyundai will also play a starring role at the GRAMMYs® as both the “Official Vehicle Partner” of the GRAMMY Awards® and GRAMMY® Week. As part of GRAMMY Week, Hyundai Equus and Genesis vehicles will grace the red carpet, chauffeur VIPs to the awards ceremony, and be on display at the official GRAMMY Celebration® after-party. The 55thAnnual GRAMMY Awards® will take place live on Sunday, Feb. 10, at STAPLES Center in Los Angeles and will be broadcast in high-definition TV and 5.1 surround-sound on the CBS Television Network from 8-11:30 p.m. (ET/PT).
For more information, please visit:
www.grammyamplifier.com
www.hyundaicenterstage.com
ABOUT HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com. Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com. Hyundai Motor America on Twitter | YouTube | Facebook.
ABOUT GREENLIGHT MEDIA & MARKETING
GreenLight Media & Marketing, LLC is a music-focused entertainment studio and agency producing original content and marketing programs for a variety of media companies and brands. GreenLight’s clients and partners have included The GRAMMY’s, AOL, Fuse, Vibe, Spin, YouTube, Pandora, Hyundai, Adidas, American Express, Gillette, Pacifico, Red Bull, Verizon and Constellation Brands, among others. Based in West Hollywood, CA, GreenLight is an independent agency within a network of sister companies that includes Red Light Management, ATO & TBD Records, and several major music festivals.
ABOUT THE RECORDING ACADEMY
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on Foursquare, GetGlue, Google +,Instagram, Pinterest, Tumblr, and YouTube.
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For CENTERSTAGE publicity, contact:
Libby Coffey/MSO (music) 818-380-0400 x224 LCoffey@msopr.com
Laura Craig/MSO (music) 818-380-0400 x227 LCraig@msopr.com
