NASHVILLE ||
APRIL 24, 2017
FM: ALEXANDRA GREENBERG, MSO PR
 deadmau5 announces a new Los Angeles location for
‘lots of stuff in a store’
A SPECIALTY POP-UP EMPORIUM POWERED BY FANCY.COM
FRIDAY, APRIL 28 & SATURDAY, APRIL 29 | NOON – 8:00 PM
346 N. FAIRFAX AVE, LOS ANGELES, CA 90026
SHOP TO FEATURE SPECIALTY ITEMS BY KEF, KID DANGEROUS,
RON ENGLISH, OFFICIAL MAU5 MERCH AND MORE
CUSTOM RON ENGLISH MAU5HEAD OFFERED ONLINE NOW
AT OMAZE.COM TO BENEFIT ‘WIN’ WILL BE ON DISPLAY  After a successful pop-up emporium during his ‘a lot of shows in a row’ run in New York, world-renowned electronic music producer deadmau5 once again has partnered with FANCY.com, the ultimate destination for consumers to discover and buy amazing things, to recreate the ‘lots of stuff in a store’ pop-up shop experience in Los Angeles during his four-night sold out run at iconic downtown venue The Shrine.
The shop-located at 346 N. Fairfax Ave. in the Fairfax shopping district between Melrose Ave and Beverly Blvd.–will be open to the public this Friday, April 28 and Saturday, April 29 from noon to 8:00 pm each day.
The Los Angeles edition of ‘lots of stuff in a store‘ will expand on many of the cool and unique specialty items from the NYC store – which ranged from toys to music to mau5 merch. From limited edition items like deadmau5 x Ron English vinyl toys to mau5trap/deadmau5 art prints/posters, W:/2016ALBUM/ vinyl. Fans can listen to deadmau5 music on Wearhaus’ new social, connected and wireless headphones. Apparel merchandise is always a favorite with the Kid Dangerous collab and a wide range of official mau5 merch. Kef Speakers powers the auditory experience – allowing fans to hear deadmau5’s music in full Hi-Fidelity, studio quality audio while Nanoleaf‘s modular lighting panels will illuminate up the space with custom installations.
Also featured in the store will be many of deadmau5’s personal collection of mau5heads on display, including a one-of-a-kind piece by Ron English created at the lots of stuff in a store pop-up in NYC. The head, available now online at www.omaze.com/deadmau5, was created for charity with proceeds going to Win, the largest provider of homeless shelter and supportive housing services for women and families in New York. Every night, Win provides shelter for over 4,500 people – including more than 2,500 children. Win provides services to 10,000 people per year, and helped more than 800 families transition out of shelter into homes of their own in 2016. Omaze is an online fundraising platform that offers exclusive merchandise and once in a lifetime experiences to support global causes.
All of this is timed around deadmau5’s four-night sold-out run at The Shrine in downtown Los Angeles. The shows, which feature his new Cube 2.1 live production, are part of his national ‘lots of shows in a row’ U.S. tour with support act Feed Me.
About deadmau5:
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his platinum-certified single “Ghosts ‘n’ Stuff,” as well as “Professional Griefers,” “Sofi Needs A Ladder” and “I Remember,” he has also released six critically acclaimed albums: W:/2016ALBUM/ and > album title goes here < (both reached #1 on the Billboard Dance/Electronic Chart), 4×4=12 (recently recognized for having sold over 1,000,000 copies in the United States), For Lack Of A Better Name, Random Album Title and while(1<2). The multiple JUNO Award-winning and GRAMMY®-nominated artist’s ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts almost 15 million over his combined social media channels. In 2016, deadmau5 leaped into the virtual reality realm with Absolut and released a massive sample catalogue with Splice while performing major festival plays throughout the world. This spring find deadmau5 on tour with his new Cube 2.1 production on his ‘lots of shows in a row’ U.S. tour. Look for more exciting things to come from deadmau5 soon.
Press Releases + Assets:
People shop on FANCY to discover and buy amazing things from around the world. Social features like in-app messaging, wish lists, easy sharing tools, influencer articles and an activity feed lets users engage with friends, products, and the merchants behind those products in new and innovative ways. Join the FANCY community – iOS App Store, Google Play or on your desktop at www.FANCY.com.
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For more information on deadmau5 and the lots of stuff in a store shop, or to attend the media preview set for Thursday, April 27 from 6:00pm-8:00pm, contact:
Alexandra Greenberg, MSO PR
FANCY.com Media Contact:
Felicia Quaning / Brandon Cox
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