DICE ANNOUNCES MIRROR’S EDGE REMIX ALBUM HITTING AIRWAVES THIS NOVEMBER

DICE ANNOUNCES MIRROR’S EDGE REMIX ALBUM
HITTING AIRWAVES THIS NOVEMBER

SWEDISH POP STAR LISA MISKOVSKY’S “STILL ALIVE” REMIXED BY TOP

DICE, an Electronic Arts Inc. studio (NASDAQ: ERTS), today announced that a remix album for their highly anticipated title Mirror’s Edge™ will be digitally released worldwide on November 11 in conjunction with the launch of the game for the PLAYSTATION®3 computer entertainment system and the Xbox 360® videogame and entertainment system versions. The album features the title track “Still Alive” performed by Swedish rock/pop star Lisa Miskovsky and remixes by some of today’s most in-demand artists including Paul van Dyk, Junkie XL, Teddybears, Benny Benassi and Armand Van Helden.

“A groundbreaking videogame demands an equally provocative theme song,” says Steve Schnur, Worldwide Executive of Music and Marketing for EA. “We’ve taken an unprecedented approach to this track, bringing together several of the world’s top remixers to create an album that will not only cross genres and borders, but also redefine how great new music can be delivered to the world.”

Recorded exclusively for Mirror’s Edge, “Still Alive” was written and produced by Rami Yacoub and Arnthor Birgisson who are best known for their chart-topping work with artists Pink, Britney Spears and Kelis.  Since Mirror’s Edge was developed at EA Digital Illusions CE AB (DICE) in Stockholm, Sweden, the country’s biggest name made for the right candidate for the track.  The song was performed by Lisa Miskovsky who has earned international acclaim for her #1 self-titled debut album and #1 platinum follow-up, Fallwater. In her native country, Miskovsky is the recipient of several top music honors including “Best New Artist,” “Best Female Artist” and “Artist of the Year.”  

“When given the opportunity to work with Lisa, Rami and Arnthor, who are all avid gamers, we knew we had something very special on our hands,” added Magnus Walterstad, Audio Director at DICE. “With ‘Still Alive,’ we created a Mirror’s Edge theme song that is able to stand on its own two feet as well as accurately representing the emotional experience of playing the game.”

“This is a terrific song from a tremendous new artist,” adds Terry McBride, CEO of EA label partners Nettwerk Music Group. “Every one of these remixers responded not only to the power of the track itself, but also to what this project will mean to the continued convergence of music and gaming. Our entire worldwide marketing team is committed to making this a landmark digital release.”  

When customers pre-order Mirror’s Edge at Best Buy, they can pick up a music CD containing the hit theme song to Mirror’s Edge and an exclusive remix by Benny Benassi.  Mirror’s Edge is a revolutionary first person action adventure game that delivers players straight into the shoes of Faith, a modern-day heroine who traverses the vertigo-inducing cityscape, engaging in intense combat, fast-paced chases and challenging puzzles. It was recently awarded “Best Action Game” at Electronic Entertainment Expo (E3) by IGN and the Game Critics Award for “Best Original Game” at E3 in July.  The game is rated “T” by the ESRB and “16+” by PEGI.

The complete track listing for the Mirror’s Edge remix album is as follows:

 

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.  Mirror’s Edge is a trademark or registered trademark of EA Digital Illusions CE AB. PlayStation” and “PLAYSTATION” are registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies and is used under license.  All other trademarks are the property of their respective owners.  

For more information, contact:

MSO   Alexandra Greenberg
          818-380-0400 x223, agreenberg@msopr.com

EA       Kelly Ekins
          514-664-8143, kekins@ea.com

 

          Peter Nguyen
          650-628-3607, pnguyen@ea.com

 

          Tammy Schachter
          650-628-7223, tschachter@ea.com