DT: JANUARY 11, 2011
FR: ALEXANDRA GREENBERG/JOHN OCHOA
DEBUT VIDEO FOR “ELECTRIC LOVE”
FEATURING ACTRESS JENA MALONE
ON NYLONMAG.COM TODAY AT
SINGLE ALSO FEATURED AS AMAZON MP3 OF THE DAY
Photo Credit: James Gooding
In “Electric Love”—the video for U.K. electronic pop act DIRTY VEGAS’ new single which makes its premiere today, Tuesday, January 11 on NYLONMAG.COM—actress Jena Malone (The Soloist, Into The Wild, Donnie Darko) is seen as she has never been seen before. Written and produced by photographer/director James Gooding (www.jamesgooding.com), the “Electric Love” video serves as his directorial debut as well as the first visual element from DIRTY VEGAS’ new album—also titled ELECTRIC LOVE—due out April 26 on OM Records. It is also the first of two videos with Jena that will run concurrently over one larger narrative.
Says Jena Malone, “I became involved with the ‘Electric Love’ video through my good friend James Gooding who is an amazing photographer I had collaborated with on a few photo projects. He told me he was directing a music video for the first time and if I'd like to be a part of it; I pretty much said yes without even knowing what it was because I think he has such an amazing eye and I was excited to work with him as a director. I heard the song and thought it was fun and I basically flew to Alabama (where the video was shot) three weeks later.
“James wanted to know if I knew how to pole dance and I told him he was in luck; I just finished working on a film called Sucker Punch, due in the theaters this March, and I had to learn a little pole dancing for that,” she adds. “But pole dancing in a dive bar in Alabama with a real audience of men was something I was NOT prepared for! Though I trusted James and I think it turned out really well. I love this video–and how it tells a story beyond the song, or brings the story of the song to a whole new level. It was weird being ‘the pretty girl’ in the music video though!!! That was definitely a first!”
View the video at: http://www.nylonmag.com/?section=article&parid=5648
The single “Electric Love,” with its bass-heavy dance floor stomp, is a fitting choice for the single and title track, and is also featured today as Amazon’s MP3 of the Day at http://www.amazon.com/Electric-Love/dp/B004GH43WY.
About DIRTY VEGAS:
Ready to capture the international dance floor once again, Electric Love marks the explosive return of Dirty Vegas. It finds that elusive sweet spot between the slickly polished electronic sounds of their past and a more decidedly rock edge, deftly balancing beats and guitar-led melodies. After touring the world on the strength of two albums (2002’s Dirty Vegas, 2004’s One), music featured in two films (2005’s Goal!, 2006’s The Boys & Girls Guide To Getting Down) and an international dance hit that snagged a Grammy (“Days Go By”), Dirty Vegas (Steve Smith and the non-related Ben Harris and Paul Harris) had parted ways in 2005 to work on individual projects and just to take a breather. Without the pressures of a recording contract or label executives issuing directives, the trio found a fresh kind of positivity when they reformed four years later to craft Electric Love. Dirty Vegas is rocking with an updated sound on their new album, but the fact that they are game-changers is nothing new; just ask anyone in the music business who deals with the worlds of licensing for film and television. The band’s debut single “Days Go By,” originally released in 2001, appeared on a television advertisement for Mitsubishi. The revived single, and its wonderfully magnetic original video, not only catapulted to Grammy success (for Best Dance Recording in 2003), but was a huge benchmark that helped set a whole new model for the marketing of music. The band also won three DanceStar Awards and was even named Electronic Artist of the Year by Playboy.
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