DT: DECEMBER 8, 2010
FR: ALEXANDRA GREENBERG/MSO
ELECTRONIC PRODUCERS RALLY ROUND
DAVID LYNCH PRODUCTION FOR JANUARY 31 RELEASE
“GOOD DAY TODAY”/”I KNOW” SET TO TAKE CLUB WORLD BY STORM WITH REMIXES BY UNDERWORLD, SIMON RATCLIFFE OF BASEMENT JAXX, SASHA, SKREAM, BOYS NOIZE, JON HOPKINS, DISKJOKKE, ROB DA BANK AND DANLESAC
The world’s leading electronic producers and DJs are readying stellar remixes of what is fast becoming one of the hottest tracks this holiday season. After a week that saw DAVID LYNCH’s shock release on Sunday Best become NME Track of the Week, garner media attention from the likes of the LATimes.com, Pitchfork, Washington Post, WIRED.com and Stereogum—plus notch up 100,000 streams and YouTube views—the “Good Today Today” / “I Know” remixes are set to take the club world by storm.
Among the electronic notables reworking LYNCH’s tracks are innovators Underworld, Simon Ratcliffe from Basement Jaxx (with Ratcliffe hedz in dark mix), DJ legend Sasha, Dubstep trailblazer Skream, Berlin artist Boys Noize, the sublime Coldplay producer Jon Hopkins, blogger favorite Diskjokke and Sunday Best’s own label head Rob da Bank and artist danlesac.
Taking a unique approach to remixing, Underworld’s Karl Hyde (see his quotes below) opted for the bold move of completely replacing LYNCH’s original vocal with his own, creating a track with an appealingly hypnotic pulse—a sound undeniably Underworld. The band’s addition to the list is particularly fitting due to their knotted history; the original of LYNCH’s “Good Day Today” was mistakenly credited to the pioneering duo after a mystery airing on the hugely influential Los Angeles-based KCRW radio show “Morning Becomes Eclectic,” causing a debate over the artist’s identity to rage on the Underworld message boards. Look for DAVID LYNCH to appear on “Morning Becomes Eclectic” on Tuesday, January 18 during the 10:00 am PT hour for a live interview with host Jason Bentley.
Adding to the digital swell, an electrifying interview is due to take place on Twitter today at noon PST/3 p.m. EST between LYNCH, remixers of his tracks and fans. Moderated by Guardian Music, the interview can be followed live on “#lynchqa” and all questions should be tweeted to Guardian Music (@guardianmusic), the best of which will be passed on to the man himself for considered response. Log on to http://www.guardian.co.uk/music/musicblog/2010/dec/07/david-lynch-twitter-interview-questions for more information.
Finally, LYNCH has thrown down the gauntlet to young filmmakers to create the official music videos for the single. Entrants are invited to create short films to accompany the tracks, with LYNCH himself detailing the project brief in an exceptional personal video message at www.Genero.tv. The legendary visual artist will personally judge the best entries, and announce the winners January 3.
The remixes are being promoted to key tastemakers now, with a full club mail out after Christmas. They will be released in three-panel gatefold vinyl, deluxe CD and digitaleditions on January 31 (full details below) and will be available for pre-order from www.davidlynch.com.
Says Sunday Best founder Rob da Bank: “This has been such a hush hush project from the off, it was tricky to ask people to remix without word getting around. Word did get around and we were bombarded with producers and DJs asking to mix the icon. Fortunately, we'd already asked the cream of the crop who all agreed and I love the variety of what we've ended up with. From some very reverent leftfield mixes to straight up bangers and even a classic reinterpretation from Underworld with Karl's unmistakable vocal.”
Underworld ‘s Karl Hyde states: "Everything about David Lynch's work is his own: the look, the sound, the narrative flow… He is truly unique; we were so excited to get the chance to add a small bit of Underworld to his world. For Rick Smith and I, the way he could move between 'art house' and massive commercial success was inspirational to us as artists. We were also really happy to remix it because over the years we've soundtracked so many of his films–in our imagination!!!!"
This string of artists paying homage to the LYNCH’s solo debut is nothing if not a show of love and respect from electronic music’s visionaries to one of the most renowned avant-garde film directors of our time. Sunday Best has been flooded with requests from artists wishing to remix the new workings of DAVID LYNCH.
The three panel gatefold sleeve vinyl comes with artwork designed throughout by legendary U.K. art director Vaughan Oliver (responsible for some of the greatest record sleeves of all time – think Pixies, Cocteau Twins and 4AD). The package contains one 12” x 12” art print designed and signed by Vaughan, two super-heavyweight [180gm] 12” vinyl records and one CD.
The deluxe CD package is once again conceived and designed by Vaughan Oliver and contains extended track listing of remixes and exclusive content.
“Good Day Today” / “I Know” is available through iTunes worldwide: http://bit.ly/fdFnxp.
Pre-orders for the remix packages will be available at www.davidlynch.com.
Notes For editors:
David Lynch: Arguably the most renowned, unconventional film director and visual artist of his time, David Lynch is known for his unflaggingly original cinematic projects including Blue Velvet, Mulholland Drive, Lost Highway, The Elephant Man and not to mention his cult hit TV series “Twin Peaks.” Lynch has a history of working with a host of musical luminaries. While making Blue Velvet, he needed a certain type of song for an important scene, so Lynch and his film composer Angelo Badalamenti wrote the song “Mysteries of Love” to be sung by Julee Cruise. This led to the album Floating Into The Night, whose track “Falling” was the theme music for “Twin Peaks” and won a Grammy for best pop instrumental. In 2008, having composed small sections for his other films and his musical ambitions growing, he became the eponymous creator of a record label: David Lynch MC.
Sunday Best Recordings: Founded in 1995 by BBC Radio One DJ Rob da Bank, Sunday Best Recordings was spawned from the popular south London clubbing institution of the same name. Introducing the world to new acts via the legendary Sunday Best compilations, the label is currently home to Kitty Daisy & Lewis, danlesac vs Scroobius Pip, David E Sugar and the Dub Pistols. The label is A&R’d by da Bank.
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For more information on DAVID LYNCH, contact:
818-380-0400 x223, firstname.lastname@example.org