GRABBITZ “Play This Game” Single & Music Video Directed By Nikko Lamere Out Now

DT:      APRIL 21, 2017

 

FR:      ALEXANDRA GREENBERG/CHARLOTTE HORTON

            MSO PR

 

 

    

  

 

GRABBITZ “Play This Game” video directed by Nikko Lamere

 

GRABBITZ worked with visual artist Nikko Lamere who has created content for artists like Khelani, Noah Cyrus and Sky Ferreira for the video which captures the artist bearing his skin as much as his soul for the industry.  “You won’t be able to get the bass-heavy hooks and seductive beat out of your mind anytime soon,” shared Idobi who premiered the video today.  “‘Play This Game’ is a whole new brand of entertainment tailor-made to mess with your head in the best way possible.”

 

 

 

 

 

EVERYBODY’S OUT HERE FOR THEMSELVES

THEY DON’T GIVE A DAMN ‘BOUT NO ONE ELSE

PEOPLE ONLY WANT YOU FOR YOUR NAME

STILL I CHOOSE TO PLAY THIS GAME

NOW I’VE LEARNED TO HOLD MY GUARD

I’M WORKING ON A BRAND NEW KIND OF HARD

WE’LL STAY FRIENDS AND I’LL STAY TAME

BUT I’LL STILL CRUSH YOU IN THIS GAME

I CAN F***** THROW AN ALL NIGHTER

I’M ALMIGHTY, NEW PANTS AND NEW NIKES

A NEW PSYCHE, NEW THERAPIST, YOU’D LIKE HER

I TELL HER I’M A SINGER AND A F****** SONGWRITER

With over 20 million Spotify streams on his catalogue overall, GRABBITZ (aka Nick Chiari) combines elements of pop, rock, and hip-hop–all of which are being glued together by a rhythmic, electronic heartbeat.  The debut GRABBITZ album Things Change is an alchemic and visceral reaction to the loss of the most important person in his life, a trip into the belly of the beast on his personal hero’s journey. He’s the sort of artist who’s creating all the time, so the temptation to stay in the woods of his native Buffalo in western New York and make music just for himself was great. GRABBITZ-who calls downtown Los Angeles home–made the choice to “Play This Game.” You can hear his frustration in the grindy guitar riff and fat bassline that opens the track and his desperation to cling to love of any sort on the hybrid pulsating drumstep ballad “Don’t Let Me Go.” He finally loosens his grip on reality and surrenders to the certainty of a pop progression on “i think that i might be going crazy” – and those are just the first few songs of his twelve track album.  It’s a good thing music is therapy for GRABBITZ because he’s responsible for every single aspect of his songs, from writing to production to performance. He’s probably the only artist to ever be compared to both Trent Reznor and Eminem in the same breath (by Billboard).  Meanwhile, GRABBITZ is featured on deadmau5’s hit single “Let Go,” which has over 10 million Youtube views and reached #11 on Billboard’s Hot Dance/Electronic Chart. Keep a look out for GRABBITZ this summer as he will be debuting his live show which will highlight his talents as a performer.

 

 

 

 

www.GRABBITZmusic.com 

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For more information on GRABBITZ, contact:

Alexandra Greenberg agreenberg@msopr.com

Charlotte Horton chorton@msopr.com