NASHVILLE ||
DT: MARCH 29, 2017
FR: ALEXANDRA GREENBERG, MSO PR
HARD SUMMER MUSIC FESTIVAL 2017
RETURNS TO THE SPEEDWAY IN FONTANA
AUGUST 5 & 6
 HARD consistently touts, represents and flaunts the future of music. Since its launch in 2007 with the inaugural HARD New Year’s Eve, the festival series has answered the pervasive question of, “What’s next?” Today (March 29), HARD is pleased to announce its flagship festival HARD SUMMER–in celebration of its 10 year anniversary–will return to The Speedway in Fontana on Saturday, August 5 and Sunday, August 6.
The eclecticism of the very first HARD–featuring Justice, 2 Live Crew, Steve Aoki and Peaches– would in many ways inform the festival’s diversity to this day. The HARD stage has played host to everyone from Ice Cube, The Weeknd, A$AP Mob, Pharrell and Future to Giorgio Moroder, Die Antwoord and The Chemical Brothers. Moreover, the brand has continually evolved. HARD has delivered an unforgettable experience to millions of music fans over the years and augmented the mainstream rise of many leaders in the electronic music genre including deadmau5, Calvin Harris, Skrillex, Justice and many more. Look for the lineup for its 2017 edition to be revealed in the coming weeks.
An easy drive from downtown Los Angeles, The Speedway in Fontana boasts an expanded footprint reaching over 500 acres, convenient parking and camping. Says HARD’s Gary Richards, “We have the best music fans out there and we’re working hard to do more for them. We’re also working very closely with the production team on improvements to the overall festival experience at the track. From the line-up to production to mobility, it is the goal of this festival to improve and enhance the overall experience at HARD Summer’s 10 Year Anniversary.”
Check out the HARD SUMMER MUSIC FESTIVAL 2016 recap video directed by long-time HARD collaborator Agata Alexander and set to music by Boys Noize and Destructo. It is a strong visual highlighting the spectacular performances by Ice Cube, Major Lazer, Anderson .Paak & The Free Nationals, Ty Dolla $ign, Destructo, REZZ and many more.
YouTube – http://bit.ly/HSMF16RecapYT
Facebook- http://bit.ly/HSMF16RecapFB
 To stay up to date on all HARD SUMMER happenings, join the event page to be the first to know about ticket release dates, line-up and much more: http://bit.ly/HARD10YRfbevent
HARD SUMMER 2016 in the press:
“…the festival is keeping up with new demand proves there’s never been more interest in its mix of club music, hip-hop and the of-the-moment ways they’re intermingling.”
“The HARD Summer Music Festival had style. From political messages during performances to the large pool inside the VIP area near the main HARD stage, the festival held at [The Speedway in Fontana] for the first time was unique.”
“…flagship event HARD Summer, often called a hipster alternative to the candy-rave extravagance of Electric Daisy Festival, is exploding.” – Billboard (June 9, 2016)
“Hard cordially invites you to a world where dubstep never died, trap’s still hot and “tropical house” is someplace where L.A.’s one-percent go to escape the stressful Beverly Hills lifestyle. […] Here, rap isn’t just source material for EDM to co-opt and repackage but a neighboring zone on a shared continuum.”
 www.hardfest.com
www.facebook.com/hardfest www.twitter.com/HARDFEST www.youtube.com/Hardfest www.soundcloud.com/hardfest MSO Press Releases + Assets:
www.msopr.com/n/client-roster/hard-festivals/ # # #
For press inquiries, please contact:
MSOPR: 818-380-0400 Alexandra Greenberg x223, agreenberg@msopr.com |
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