NASHVILLE |DT: JULY 14, 2010
FR: LIBBY COFFEY/ALEX GREENBERG, MSO
626-676-4993/LCoffey@msopr.com
HARLEY-DAVIDSON®
KICKS OFF THE GOLDEN HORSE SALOON
AT THE ROCKSTAR MAYHEM FESTIVAL
UNVEILS FIRST-LOOK AT CUSTOM-DESIGNED
HARLEY-DAVIDSON DARK CUSTOM FAT BOB®
CREATED WITH FIELDY OF KORN
ANNOUNCES ARTIST SIGNINGS WITH ATREYU
AT THE HARLEY-DAVIDSON TENT
Fieldy proudly sits atop his new custom-designed Harley-Davidson Fat Bob. Photo credit: Lisa Johnson.
HARLEY-DAVIDSON®–the world-renowned motorcycle company–launched the expansive H-D Golden Horse Saloon at the Rockstar Mayhem Festival this past weekend (Saturday, July 10 in San Bernardino, CA). This summer’s Rockstar Mayhem Fest offers the ultimate rock n roll package with co-headliners Korn and Rob Zombie with Lamb of God and Five Finger Death Punch rounding out the main stage. The side stages feature Atreyu, Hatebreed, Chimaria, Shadows Fall, Norma Jean, In This Moment, Winds of Plague and 3 Inches of Blood.
HARLEY-DAVIDSON’s 60’ x 40’ Golden Horse Saloon at Mayhem is located near the two side stages; the tent features a full bar, lounge, video games and is open daily from 1:00pm-7:00pm.
On Saturday, fans got a first-look at the custom-designed Harley-Davidson Dark Custom Fat Bob created with Fieldy, the bassist of Korn. As an avid motorcycle rider, Fieldy put in more than 42 hours of work with the Harley-Davidson design team to build the custom Fat Bob. "What was it like to get to work with Harley-Davidson? Amazing! A dream come true,” explains Fieldy. “When they asked me to create my own customized Fat Bob, I jumped! I can't wait for fans to see it at the Harley tent on the Mayhem Tour- this bike is street metal. Now we have a new record out, the hottest summer rock tour, and a new Harley out all at once–it doesn't get any better than this."
Pictured above Fieldy’s new Harley-Davidson Fat Bob. Photo credit: Lisa Johnson.
HARLEY-DAVIDSON has also teamed with the rock group Atreyu–who are headlining the Jagermeister stage this summer–for daily artist signings at the H-D tent in the early afternoon. The Southern California quintet completed the Harley-Davidson Rider’s Edge Course earlier this year: http://www.harley-davidson.com/wcm/Content/Pages/Get_On_A_Bike/Learn_To_Ride/new_rider_course.jsp?locale=en_US&bmLocale=en_US.
“The Harley-Davidson Golden Horse Saloon is a super cool place to hang out and do a signing,” says Alex Varkatzas of Atreyu. “Harley really made something special for the Mayhem fans and we’re very happy to do signings and be involved.”
Throughout Mayhem, visitors to the H-D Golden Horse Saloon can also try out the “Thrill of the Throttle” riding experience on specially set up stationary Dark Custom™ bikes. The bikes allow riders to jump on, start up, rev the engine and shift through the gears without moving while an H-D rep shows them how to “ride.” The “Thrill of the Throttle” rides will be available daily at the H-D tent throughout the festival.
Fans that are motorcycle enthusiasts or just curious about motorcycles can drop in to check out the Dark Custom line of motorcycles and enter to win a Sportster Forty-Eight, the brand new motorcycle from the HARLEY-DAVIDSON Dark Custom line-up (see photo below). Festival-goers will also receive free Harley-Davidson MotorClothes, gifts and gear while supplies last at the tent.
For more information on the Rockstar Mayhem Festival, visit:
Catch the HARLEY-DAVIDSON Golden Horse Saloon on Rockstar Mayhem this summer:
DATE CITY VENUE
Rockstar Mayhem Festival
7/13 Seattle, WA White River Amphitheater
7/14 Nampa, ID The Idaho Center
7/16 Phoenix, AZ Cricket Wireless Pavilion
7/17 Albuquerque, NM Hard Rock Casino Albuquerque The Pavilion
7/18 Denver, CO Comfort Dental Amphitheatre
7/20 St. Louis, MO Verizon Wireless Amphitheater
7/21 Cincinnati, OH Riverbend Music Center
7/23 Camden, NJ Susquehanna Bank Center
7/24 Hartford, CT The Comcast Theatre
7/27 Boston, MA Comcast Center
7/28 Holmdel, NJ P.N.C. Pavilion
7/30 Chicago, IL First Midwest Bank Amphitheatre
7/31 Indianapolis, IN Verizon Wireless Music Center
8/1 Atlanta, GA Aaron’s Amphitheatre at Lakewood
8/3 Raleigh, NC Time Warner Cable Music Pavilion-Walnut Creek
8/4 Virginia Beach, VA Virginia Beach Amphitheatre
8/6 Detroit, MI DTE Energy Music Theatre
8/7 Burgettstown, PA First Niagara Pavilion
8/8 Washington, DC Jiffy Lube Live
8/10 Tampa, FL Ford Amphitheatre
8/11 West Palm Beach, FL Cruzan Amphitheatre
8/13 Dallas, TX Superpages.com Center
8/14 Oklahoma City, OK Zoo Amphitheatre
About Harley-Davidson Dark Custom:
The H-D Dark Custom line fuses minimalist design with vintage style evoking the adventurous spirit of the dawn of the 60’s motorcycle rebellion. HARLEY-DAVIDSON Dark Custom features six compact and individually customizable motorcycles: The Nightster, Iron 883, Cross Bones, Fat Bob and Street Bob and the new Forty-Eight. For more information visit: www.h-d.com/darkcustom and http://www.facebook.com/darkcustom.
Pictured above Fieldy with his new custom-designed Harley-Davidson Fat Bob. Photo credit: Lisa Johnson.
###
PRESS CONTACTS MSO:
Libby Coffey 626-676-4993 CELL, LCoffey@msopr.com
alexandra Greenberg 213-216-1755 CELL, agreenberg@msopr.com
http://
HARLEY-DAVIDSON KICKS OFF AT ROCKSTAR MAYHEM FESTIVAL; UNVEILS CUSTOM BIKE CREATED WITH FIELDY OF KORN
