NASHVILLE |DT: JUNE 16, 2010
FR: LIBBY COFFEY/ALEX GREENBERG-MSO
626-676-4993/ LCoffey@msopr.com
HARLEY-DAVIDSON®
WRAPS SUCCESSFUL DEBUT AT BONNAROO
SPIN ARTIST Q&A’s FEATURING
WAYNE COYNE AND DENNIS COYNE, WEEZER, NORAH JONES, THE AVETT BROTHERS, DR. DOG, OK GO, THE GASLIGHT ANTHEM
AND MANY MORE
Merging music and machine, the world-renowned motorcycle company HARLEY-DAVIDSON® made its major music festival debut at Bonnaroo–the four-day, multi-stage music festival in Manchester, TN–this past weekend from Thursday, June 10 through Sunday, June 13. During the event, HARLEY-DAVIDSON entertained festival attendees and special guests at their tent located in the festival’s “Centeroo” area.
On Friday and Saturday, HARLEY-DAVIDSON joined forces with the leading music publication SPIN magazine which conducted interviews at the tent with top Bonnaroo artists including Wayne Coyne of The Flaming Lips and Dennis Coyne of Stardeath and White Dwarfs, Weezer, Norah Jones, Dr. Dog, OK Go, The Gaslight Anthem and The Avett Brothers. Other visitors to the Harley-Davidson tent included comedian J.B. Smoove, fuse TV’s Allison Hagendorf and Juliya Chernetsky, and additional Bonnaroo performers Elizabeth Cook, Langhorne Slim, The Postelles, Jonathan Tyler & the Northern Lights, Tiny Animals and The Flavor Savers. Check out the photos from the H-D tent at Bonnaroo and watch the SPIN Q&A’s below:
SPIN interviews with The Flaming Lips, OK GO, Gaslight Anthem, Stardeath and White Dwarfs:
http://www.spin.com/articles/interviews-flaming-lips-ok-go-gaslight-anthem
SPIN interviews with: Weezer, Norah Jones, Avett Brothers:
http://www.spin.com/articles/interviews-weezer-norah-jones-avett-brothers?aggr_node=72573
Throughout Bonnaroo, visitors to the H-D tent were able to check out the entire Dark Custom line of motorcycles and enter to win a Forty-Eight, the brand new motorcycle from HARLEY-DAVIDSON Dark Custom. Over 5000 festival-goers stopped by and took part of the “Thrill of the Throttle” riding experience on specially set up stationary Dark Custom bikes. The bikes allow riders to jump on, start up, rev the engine and shift through the gears without moving while an H-D rep shows them how to ride.
www.h-d.com/darkcustom
http://www.facebook.com/darkcustom
Bonnaroo 2010 featured over 125 acts ranging from Dave Matthews Band, Jay-Z and Kings of Leon to LCD Soundsystem, Phoenix, GWAR and Kid Cudi. For more information visit:
Check out the artists that dropped by the HARLEY-DAVIDSON Spin tent at Bonnaroo (photo credits: Erika Goldring):
Wayne Coyne of The Flaming Lips gets a riding lesson from Harley-Davidson, pictured below on the Forty-Eight.
Norah Jones drops in to the Harley-Davidson Spin tent for an interview:
Tim Norwind from OK Go takes the Crossbones out for a test run:
Weezer’s Brian Bell hops on the Forty-Eight for a spin:
The Avett Brothers pop in to the H-D tent for an interview and fan Q&A:
Funnyman J.B. Smoove and Fuse TV host Allison Hagendorf get a riding lesson:
Gaslight Anthem’s Brian Fallon learns to ride the H-D Forty-Eight:
Elizabeth Cook looks fierce on a Forty-Eight in her Manuel jacket after her set at the Troo Music Lounge:
Langhorne Slim gives the Forty-Eight a whirl:
About Harley-Davidson Dark Custom:
The new H-D Dark Custom line fuses minimalist design with vintage style evoking the adventurous spirit of the dawn of the 60’s motorcycle rebellion. Harley-Davidson Dark Custom features six compact and individually customizable motorcycles: The Nightster, Iron 883, Cross Bones, Fat Bob and Street Bob and the new Forty-Eight.
PRESS CONTACTS
MSO: 818-380-0400
Libby Coffey x224, LCoffey@msopr.com
Alexandra Greenberg x223, agreenberg@msopr.com
Harley-Davidson:
Paul James, 414-343-8735 Paul.james@harley-davidson.com
###
http://
