HYRO DA HERO: SPINS HIS OWN CYCLE OF HIP-HOP ON ‘BIRTH, SCHOOL, WORK, DEATH’

Produced by Ross Robinson—the man behind the iconic debut albums by Korn, Slipknot and At the Drive-in—BIRTH, SCHOOL, WORK, DEATH taps into something that's been missing in rock and rap. "Ross Robinson pulled a lot out of me,” says HYRO DA HERO. “He pushed me to the edge, and I was able to realize everything I'd always dreamed my music would sound like with his help. It got intense, but it was all worth it, and I've got a record that's going to knock the world on its ass."

HYRO's band–Daniel Anderson [guitar, Idiot Pilot], Paul Hinojos [bass, At The Drive-In/Sparta/The Mars Volta] and Blood Brothers' Cody Votolato [guitar] and Mark Gajadhar [drums]–certainly have the pedigree to pummel as well. Guttural riffs feed into razor-sharp rhymes, building a sound that's as introspective as it is infectious. HYRO DA HERO fires off one aural grenade after another, whether it's violent punk-funk vibrancy of "Sleeping Giants" or the sugary bitch-slap of "We Still Popular," featuring Tony Royster Jr. [Jay-Z] behind the drum kit. Across the album, HYRO"Man in My City" to his call-to-arms, "Grudge," where he proudly declares, "I ain't Lil Wayne." This is hip hop like you've never heard.

Leading up to his album, HYRO DA HERO’s been dazzling the hip-hop and rock fans alike with his independently released mixtapes Gangsta Rock [2007], Rock N' Roll Gangsta [2008] and Belo Horizonte [2009], the latter featuring “Dirty South Rock” produced by Fred Archambault (Avenged Sevenfold).  Collectively his mixtapes have been downloaded in excess of 350,000 times, and HYROAlternative Press, My Old Kentucky Blog, ARTISTdirect.com, Blabbermouth.net, AbsolutePunk.net and many more.

However, there's nothing quite like seeing HYRO live. He’s cultivated a captivating live show by playing numerous shows with acts as diverse as 50 Cent, Deftones, Hatebreed, Taking Back Sunday, Suicide Silence, Staind, Chevelle, Bone Thugs & Harmony, The Used, Halestorm, DJ Quik and Thrice.  HYRO provided direct support to legendary West Coast rap crew Tha Alkaholiks on their 2008 spring tour of North America and was direct support to Latin Rock band Ill Niño for shows in Brazil and Argentina.  In addition, HYRO opened for Cypress Hill in May/June 2010 for a series of dates on their U.S. tour. This spring HYRO will head across the Atlantic for a major tour with The Blackout and The Swellers.  “The music has an urgency and groove to it that’s been missing from rock for a while, “The Blackout’s Sean Smith told the U.K.’s Rocksound magazine.  “He’s going to be big, get on it early.”

1. Grudge
2. The Worlds Strange
3. We Still Popular
4. Man In My City
5. Ghetto Ambiance
6. Sleeping Giants
7. A Conversation With Hip Hop
8. Fuck You (Say It To Your Face)
9. Section 8
10. Beam Me Up
11. System Overload