IDENTITY Announces Venues and Cities/Skullcandy Confirmed As Title Sponsor for ‘Identity’

DATE:  MAY 17, 2011

THIS SUMMER’S TRAVELING ELECTRONIC MUSIC FESTIVAL
ANNOUNCES VENUES AND CITIES

ARTISTS PERFORMING INCLUDE KASKADE, PRETTY LIGHTS, RUSKO, AVICII,
STEVE AOKI, DISCO BISCUITS, DJ SHADOW, SKRILLEX, PETE TONG, CHUCKIE,
BOOKA SHADE, MODESELEKTOR, THE CRYSTAL METHOD, NERO AND MANY MORE

SKULLCANDY CONFIRMED AS TITLE SPONSOR FOR ‘IDENTITY’

EARLY BIRD DISCOUNTED TICKETS GO ON SALE MAY 20

IDENTITY, the first-ever touring electronic–ONLY music festival to visit major outdoor amphitheatres throughout North America launching this summer, has announced venues as well as talent line-up for each show.  The full electronic music festival will be on display for all to enjoy and experience.

Launching August 11 at the Verizon Wireless Music Center in Indianapolis, the five-week full electronic music experience tour will also pass through various venues including the PNC Bank Arts Center in Holmdel, NJ, Jiffy Lube Live in Washington, D.C., Nikon at Jones Beach Theater on Long Island, NY, the Shoreline Amphitheatre in San Francisco and The Gorge in Washington state.  Each date will feature a revolving line-up of premier talent including headliner Kaskade and featuring Pretty Lights, Rusko, Avicii, Steve Aoki, Disco Biscuits, DJ Shadow,Skrillex, Pete Tong, Chuckie, Booka Shade, Modeselektor, the Crystal Method, Nero and many more. 

Three types of ticket options will be available this Friday, May 20 at 10:00 am LOCAL MARKET TIME.  GA tickets are available through Ticketmaster, Ticketweb, MusicToday and Wantickets.  PIT and VIP packages are offered exclusively through Ticketmaster.

1. GA TICKETS

Early bird discounted General Admission tickets for all shows (excluding Las Vegas and Los Angeles) will be available this Friday, May 20 through Sunday, May 22, with regular pricing commencing on Monday, May 23.  General admission (GA) tickets feature free roaming to all of the festival areas, lawn and seats, with no assigned seating so the show can be viewed from anywhere including all three stages.  Early bird tickets for shows taking place Thursday through Sunday are $40; Monday through Wednesday shows early bird ticket price is $35. Additional fees may apply.

2. PIT TICKETS

Pit tickets include all the perks of free roaming GA as well as the ability to access the pit where you are mere feet away from the best DJs on the planet.

3. VIP TICKETS

Unique to IDENTITY-there will be 100 limited edition VIP tickets for each show (21+) which includes roaming (no pit) and access onto the Main Stage VIP Structure to view the artists up close while they perform.  Also included is an exclusive backstage lounge where you will receive free cuisine and free cocktails.

Check www.IDfestival.com for all ticket information and for full artist lineups at each tour stop.

IDENTITY is proud to announce Skullcandy as the title sponsor of the tour.  "As a lifestyle brand that supports electronic music, we are excited to be a part of the inaugural Identity Festival that features so many talented DJs in one place,” states Clarke Miyasaki VP Business Development & Marketing for Skullcandy.  “We look forward to interacting with Skullcandy enthusiasts and introducing our brand to a new audience."

Catch the show this summer at the following venues:

For all up-to-date information, please visit www.IDFestival.com

Or follow:
www.facebook.com/IDFestival
www.twitter.com/IDENTITYFest

Sizzle Reel:
http://www.youtube.com/idfestival
embed link:
http://youtu.be/6XaBpSGSfgo

www.skullcandy.com

About IDentity:
This summer will mark the debut of IDentity, presented by Skullcandy, the first-ever touring electronic ONLY music festival that will visit major outdoor amphitheatres throughout North America in August and September and give fans the full electronic music experience.  More than 20 shows are on tap for this exciting new traveling extravaganza with top-tier artists performing on multiple stages starting in the afternoon and into the night.  The line-up for IDentity—which is set to further galvanize the electronic music explosion—is highlighted by the hottest cutting-edge artists of the genre including KASKADE, PRETTY LIGHTS, RUSKO, AVICII, STEVE AOKI, DISCO BISCUITS, DJ SHADOW, SKRILLEX, PETE TONG, CHUCKIE, BOOKA SHADE, MODESELEKTOR, THE CRYSTAL METHOD, HOLY GHOST!, NERO, DATSIK, CHAD HUGO (N.E.R.D.), AEROPLANE, LA RIOTS, DOORLY, NERVO, WHITE SHADOW, JESSIE AND THE TOY BOYS and THE EYE with more to be announced.  For all up-to-date information about IDENTITY, please visit www.IDFestival.com or www.msopr.com/?q=node/6441 

About Skullcandy:
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles.  The Skullcandy brand symbolizes youth and rebellion, and embodies the company's motto "Every revolution needs a soundtrack."  Skullcandy develops and distributes headphones and other audio accessories to retailers throughout the United States and to distributors worldwide.  

For more information, please contact MSO PR:
MSO: 818-380-0400
Alexandra Greenberg:agreenberg@msopr.com
Mitch Schneider: mschneider@msopr.com
Bari Lieberman: blieberman@msopr.com

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