NASHVILLE |MAY 19, 2011
“IDENTITY”
JOINS FORCES WITH TOP ELECTRONIC MUSIC BRANDS
ULTRA MUSIC FESTIVAL FOR ‘ROAD TO ULTRA’
AND DIM MAK RECORDS FOR THE DIM MAK STAGE
Producers for IDENTITY—the first-ever touring electronic–ONLY music festival to visit major outdoor amphitheatres throughout North America this summer and headlined by Kaskade on the main stage and Steve Aoki headlining the Dim Mak stage—have announced they are joining forces with ULTRA MUSIC FESTIVAL (UMF), the world’s premiere electronic music festival to present a ‘Road To Ultra Tour’ cross marketing and promotional campaign.
“The association between IDENTITY and ULTRA MUSIC FESTIVAL ensures that fans will have the ultimate festival experience of the highest production caliber,” states IDENTITY producer John Reese of Synergy Entertainment Global Entertainment. Adds UMF’s founder Russell Faibisch, “We’re really excited to work with IDENTITY, and happy to bring along over a decade of festival production experience.” UMF returns to downtown Miami March 23 – 25, 2012.
DIM MAK has also come aboard to present the DIM MAK stage at each of the festival’s dates. “The lineup for the festival is amazing and I’m excited to have a Dim Mak stage on the Identity tour, “ says Steve Aoki of DIM MAK. “We have done festival stages mainly outside of America and this will be a crucial tour for Dim Mak to be traveling across over 20 cities in the US. This will be a memorable stage with great artists!“ Along with Aoki, other artists appearing on the DIM MAK stage include: DJ Shadow, The Crystal Method, Holy Ghost!, Nero and Datsik, just to name a few.
For all up-to-date information, please visit www.IDFestival.com.
Or follow:
www.facebook.com/IDFestival
www.twitter.com/IDENTITYFest
Sizzle Reel:
http://www.youtube.com/idfestival
embed link:
http://youtu.be/6XaBpSGSfgo
About IDentity:
This summer will mark the debut of IDentity, presented by Skullcandy, the first-ever touring electronic ONLY music festival that will visit major outdoor amphitheatres throughout North America in August and September and give fans the full electronic music experience. More than 20 shows are on tap for this exciting new traveling extravaganza with top-tier artists performing on multiple stages starting in the afternoon and into the night. The line-up for IDentity—which is set to further galvanize the electronic music explosion—is highlighted by the hottest cutting-edge artists of the genre including headliner KASKADE, as well as PRETTY LIGHTS, RUSKO, AVICII, STEVE AOKI, DISCO BISCUITS, DJ SHADOW, SKRILLEX, PETE TONG, CHUCKIE, BOOKA SHADE, MODESELEKTOR, THE CRYSTAL METHOD, HOLY GHOST!, NERO, DATSIK, CHAD HUGO (N.E.R.D.), AEROPLANE, LA RIOTS, DOORLY, NERVO, WHITE SHADOW, JESSIE AND THE TOY BOYS, AFROBETA, THE EYE and RIOTGEAR with more to be announced. For all up-to-date information about IDENTITY, please visit www.IDFestival.com or www.msopr.com/?q=node/6441
About ULTRA MUSIC FESTIVAL / UMF:
As the world’s most famous outdoor electronic music event, Ultra Music Festival has won “Best Music Event” by the International Dance Music Awards (IDMA) from 2005 to 2011, “Best International Dance Music Festival” by the Ibiza DJ Awards in 2008 and “Best Festival” by the Village Voice Media New Times consecutively five years running from 2005 through 2009. Originally created as a pure EDM (electronic dance music) festival in 1999, ULTRA has grown through the years to present not only the genre’s hottest, biggest and best headline artists (The Prodigy, The Chemical Brothers, Tiësto, deadmau5, David Guetta, Underworld, Moby, Fatboy Slim, Carl Cox, Armin Van Buuren, Erick Morillo, and Paul Oakenfold, to name a few), but also crossover headline bands that incorporate EDM elements in their music and have a history or new beginning in the EDM community and culture (The Cure, The Killers, The Black Eyed Peas, Duran Duran, Santogold, The Ting Tings, The Bravery). In 2010, ULTRA was recognized as the fourth Top Grossing Concert by Pollstar’s mid-year issue. 2011 saw more than 150,000 attendees coming from 71 countries and territories and all 50 U.S. states and Puerto Rico. In addition to the annual Miami festival, UMF continues expanding internationally with UMF Ibiza and UMF Brasil in Sao Paulo on November 6. These sold-out events featured Fatboy Slim, Carl Cox, Moby, Andy Fletch DJ set (Depeche Mode), Above & Beyond and many more. www.ultramusicfestival.com
ABOUT DIM MAK RECORDS & TOURING/EVENTS
Launched in 1996 by then UCSB student Steve Aoki, with a 7-inch from obscure SoCal hardcore ensemble Stickfigurecarousel, Dim Mak has since put out over 200 releases and broken artists from Bloc Party to The Kills, Battles, The Gossip, Klaxons, The Bloody Beetroots, MSTRKRFT and more. In just the past few years, Dim Mak has created its touring department in the same tradition of spanning genres and doing what feels right. In the US, Dim Mak has partnered with festivals such as Hard, Neighborhood and Pacific in Los Angeles. Internationally, Dim Mak has quickly become a global force in the festival circuit including stages at Beatpatrol in Vienna, Get Loaded in London, Playground in Jakarta as well as We Love Sounds/Winterland Soundsystem across Australia in 2010 and most recently Future Music Australia 2011. This summer, Dim Mak continues that tradition at the upcoming Optimus Festival in Lisbon, Tomorrowland in Belgium and Beatpatrol again as well as the first nationally touring electronic music festival in the US, IDENTITY. www.dimmak.com
For more information, please contact MSO PR:
MSO: 818-380-0400
Alexandra Greenberg:agreenberg@msopr.com
Mitch Schneider: mschneider@msopr.com
Bari Lieberman: blieberman@msopr.com
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