INFECTED MUSHROOM TEAMS WITH SOUTHEAST PIZZA CHAIN MELLOW MUSHROOM FOR SPECIAL PROMO LAUNCHING PIZZA AND MUSIC

Press Release Content:

DT:      SEPTEMBER 16, 2009

FR:      ALEXANDRA GREENBERG/JOHN OCHOA
            MSO

On September 29, a joint campaign between the unstoppable Los Angeles electronic-rock outfit INFECTED MUSHROOM—whose new album LEGEND OF THE BLACK SHAWARMA was just released September 8 via Perfecto Records—and Mellow Mushroom, the bohemian-chic Southeastern pizza chain, will introduce a double mushroom promotion that will excite both your taste buds and your ears.

Starting on that day, Mellow Mushroom’s patrons will get a taste, as the pizzeria debuts a special "Legend of the Black Shawarma" pie topped with shawarma. Select outlets of the Southeastern chain–known for their unique pizzas and fun, energetic atmosphere–will be sending out their pies in specially stickered boxes and distributing flyers promoting the event and pointing customers to www.infected-mushroom.com/mellowmushroom, where they’ll be able to access a free download.

Also set for September 29, INFECTED MUSHROOM–whose shows have satisfied ravenous audiences from Miami’s Ultra Music Festival to Southern California’s Coachella to Brazil’s Ipanema Beach–will take over Mellow Mushroom’s radio network, hosting a 90-minute show (7-8:30 pm, EDT) that will mix their own music with other lip-smacking tracks.

It’s a perfect match for both Infected Mushroom and Mellow Mushroom.  According to the band’s AMIT “DUVDEV” DUVEDEVANI, the new album was originally inspired by their favorite foods; “there’s a lot of material about getting your grub on,” he added. Helping the band out on the album are other musical epicureans, including Korn’s Jonathan Davis, Jane’s Addiction’s Perry Farrell and superstar DJ and electronic musician Paul Oakenfold, who produced. And Mellow Mushroom has built a reputation for food and attitude that distinguishes them from your average pizza place.

"Infected Mushroom has an explosive energy that fits in perfectly with the Mellow Mushroom brand," said Mellow Radio Program Director Tommy Robinson. "We know that both the radio show and promotion will be a hit with our customers."  

The “Legend of the Black Shawarma” Pizza will be available in the following locations:

Douglasville, GA	Franklin, TN
Kennesaw, GA	Baton Rouge, LA
Midtown, GA	Tuscaloosa, AL
Clemson, SC	Panama City Beach, FL
Conyers, GA	Albany, AL
Anniston, AL	Snellville, GA
Spartanburg, SC	Columbus, GA
Columbia, SC	Covington, LA
Greenville, SC	Winter Park, FL
Chattanooga, SC	Orlando,

 

Meanwhile, catch INFECTED MUSHROOM on tour:

DATE		CITY	VENUE
Thu	9/24	Asheville, NC	Club 828
Fri	9/25	Knoxville, TN	Tennessee Theater
Sat	9/26	Atlanta, GA	The Tabernacle
Sat	10/3	New York, NY	Terminal 5
Sat	10/24	Las Vegas, NV	Flamingo Hotel & Casino
Fri	10/30	San Francisco, CA	Live105
Thu	11/12	Denver, CO	Beta Nightclub*
Fri	11/13	El Paso, TX	Studio 69
Sat	11/14	Chicago, IL	House of Blues

*notes DJ Set

Check out INFECTED MUSHROOM’s video for “Smashing The Opponent” featuring Jonathan Davis here:

http://www.youtube.com/user/infectedmushroomvids?blend=3&ob=4#play/all/uploads-all/0/ahmzAj3k2KQ

For more information on INFECTED MUSHROOM, contact:
MSO 818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
John Ochoa x230, jochoa@msopr.com

Press Release Teaser:
INFECTED MUSHROOM TEAMS WITH SOUTHEAST PIZZA CHAIN MELLOW MUSHROOM FOR SPECIAL PROMOTION LAUNCHING ‘LEGEND OF THE BLACK SHAWARMA PIZZA’ AND FREE DOWNLOAD