DT: SEPTEMBER 16, 2009
FR: ALEXANDRA GREENBERG/JOHN OCHOA
MSO
TEAMS WITH SOUTHEAST PIZZA CHAIN
MELLOW MUSHROOM
FOR SPECIAL PROMOTION LAUNCHING
‘LEGEND OF THE BLACK SHAWARMA PIZZA’
AND FREE DOWNLOAD
On September 29, a joint campaign between the unstoppable Los Angeles electronic-rock outfit INFECTED MUSHROOM—whose new album LEGEND OF THE BLACK SHAWARMA was just released September 8 via Perfecto Records—and Mellow Mushroom, the bohemian-chic Southeastern pizza chain, will introduce a double mushroom promotion that will excite both your taste buds and your ears.
Starting on that day, Mellow Mushroom’s patrons will get a taste, as the pizzeria debuts a special "Legend of the Black Shawarma" pie topped with shawarma. Select outlets of the Southeastern chain–known for their unique pizzas and fun, energetic atmosphere–will be sending out their pies in specially stickered boxes and distributing flyers promoting the event and pointing customers to www.infected-mushroom.com/mellowmushroom, where they’ll be able to access a free download.
Also set for September 29, INFECTED MUSHROOM–whose shows have satisfied ravenous audiences from Miami’s Ultra Music Festival to Southern California’s Coachella to Brazil’s Ipanema Beach–will take over Mellow Mushroom’s radio network, hosting a 90-minute show (7-8:30 pm, EDT) that will mix their own music with other lip-smacking tracks.
It’s a perfect match for both Infected Mushroom and Mellow Mushroom. According to the band’s AMIT “DUVDEV” DUVEDEVANI, the new album was originally inspired by their favorite foods; “there’s a lot of material about getting your grub on,” he added. Helping the band out on the album are other musical epicureans, including Korn’s Jonathan Davis, Jane’s Addiction’s Perry Farrell and superstar DJ and electronic musician Paul Oakenfold, who produced. And Mellow Mushroom has built a reputation for food and attitude that distinguishes them from your average pizza place.
"Infected Mushroom has an explosive energy that fits in perfectly with the Mellow Mushroom brand," said Mellow Radio Program Director Tommy Robinson. "We know that both the radio show and promotion will be a hit with our customers."
The “Legend of the Black Shawarma” Pizza will be available in the following locations:
Douglasville, GA | Franklin, TN |
Kennesaw, GA | Baton Rouge, LA |
Midtown, GA | Tuscaloosa, AL |
Clemson, SC | Panama City Beach, FL |
Conyers, GA | Albany, AL |
Anniston, AL | Snellville, GA |
Spartanburg, SC | Columbus, GA |
Columbia, SC | Covington, LA |
Greenville, SC | Winter Park, FL |
Chattanooga, SC | Orlando, |
Meanwhile, catch INFECTED MUSHROOM on tour:
DATE | CITY | VENUE | |
Thu | 9/24 | Asheville, NC | Club 828 |
Fri | 9/25 | Knoxville, TN | Tennessee Theater |
Sat | 9/26 | Atlanta, GA | The Tabernacle |
Sat | 10/3 | New York, NY | Terminal 5 |
Sat | 10/24 | Las Vegas, NV | Flamingo Hotel & Casino |
Fri | 10/30 | San Francisco, CA | Live105 |
Thu | 11/12 | Denver, CO | Beta Nightclub* |
Fri | 11/13 | El Paso, TX | Studio 69 |
Sat | 11/14 | Chicago, IL | House of Blues |
*notes DJ Set
Check out INFECTED MUSHROOM’s video for “Smashing The Opponent” featuring Jonathan Davis here:
http://www.youtube.com/user/infectedmushroomvids?blend=3&ob=4#play/all/uploads-all/0/ahmzAj3k2KQ
For more information on INFECTED MUSHROOM, contact:
MSO 818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
John Ochoa x230, jochoa@msopr.com
http://
INFECTED MUSHROOM TEAMS WITH SOUTHEAST PIZZA CHAIN MELLOW MUSHROOM FOR SPECIAL PROMOTION LAUNCHING ‘LEGEND OF THE BLACK SHAWARMA PIZZA’ AND FREE DOWNLOAD