NASHVILLE |DATE: APRIL 8, 2008
FROM: MITCH SCHNEIDER
LIBBY HENRY & ALEXANDRA GREENBERG
PROMOTED TO VICE PRESIDENTS
OF THE MITCH SCHNEIDER ORGANIZATION (MSO)
Senior Account Executives LIBBY HENRY and ALEXANDRA GREENBERG have each been appointed to the positions of Vice President of the Mitch Schneider Organization (MSO) effective immediately, announced the company’s President, Mitch Schneider. This promotion places them both in the company’s executive team alongside Schneider as well as Senior Vice Presidents Todd Brodginski, Marcee Rondan and Kristine Ashton. In their new position both ALEXANDRA and LIBBY will be responsible for further development of the company’s client roster as well as internal operations.
Says Mitch Schneider: "Devotion, commitment and complete passion–Libby and Alexandra share these traits, not to mention cool taste in music plus the knowledge of what's happening now and about to happen. As part of their evolution at MSO, they've shown the kind of intelligence that will guide them and the company well as they assume the new responsibilities of their promotions to Vice President."
LIBBY HENRY will continue to represent a diverse array of cutting-edge and mainstream artists including Underoath, Pennywise, Dropkick Murphys, Emery, Chiodos, Presidents of the United States of America, Yaz, State Radio, Lili Haydn, Mae, Beat Union, Greeley Estates and the Vans Warped Tour, among others. She will continue her role as publicist while adding administrative and managerial duties to her responsibilities.
During her career LIBBY has handled publicity campaigns for a broad range of artists such as Anberlin, The Almost, Art Garfunkel, Erasure, Good Charlotte, The Color Fred, Fireball Ministry, Helmet, Hellyeah, Les Claypool, Allman Brothers Band, MxPx, Primus, A Perfect Circle, The Sex Pistols, Stone Sour, The Vandals and UNKLE, to name a few, as well as the package tours Vans Warped Tour (2002-2008), Radio Rebellion Tour (2006) and Nintendo Fusion Tour (2004-2006), Tooth & Nail Tour (2007) and the Bodog “Battle of the Bands” reality TV series on Fuse (2007).
She has also publicized eclectic DVD projects such as Chuck Berry: She has also publicized eclectic DVD projects such as Chuck Berry: Hail! Hail! Rock ‘n’ Roll, Let’s Rock Again! (Joe Strummer DVD), Bastards of Young, Ramones Raw, and Elvis: The Ed Sullivan Shows, among many others.
LIBBY graduated from Regis University in Denver, CO with a Bachelor of Arts in English and minor in Sociology. She joined MSO in January 2000 and was promoted to Tour Publicist in February 2001, Publicist in 2002, and Account Executive in fall of 2004 and Senior Account Executive in January of 2007.
Since coming to MSO in 2001 as an Account Executive, ALEXANDRA GREENBERG has broadened the company’s music/lifestyle client roster by expanding it’s electronic division, while at the same time working with artists in rock and alternative fields. She’s been an integral part of many of MSO’s top campaigns for artist, DVD and soundtrack releases, events and venues like The Smashing Pumpkins, the Von Bondies, Jurassic 5, Goldfrapp, Skinny Puppy, Yaz, Erasure, Primus, Lili Haydn, UNKLE, Sasha, Paul Oakenfold, The Crystal Method, Junkie XL, The Coachella Valley Music & Arts Festival, Rock The Bells, Paid Dues, Ultra Music Festival, PLUG Independent Music Awards, NOKIA Theatre LA Live, The Viper Room, GIANT’s annual downtown Los Angeles New Years Eve celebrations, the Diamonds Tour ft. John Digweed and MSTRKRFT, Rising Son: The Legend of Christian Hosoi, Underworld, Underworld: Evolution, The Squid And The Whale and Resident Evil: Extinction. Other clients Greenberg–who became a Senior Account Executive in 2005–has represented at MSO include: Pennywise, Long Beach Dub All Stars, South, Sergio Mendes, Emilie Simon, Meshell Ndegeocello, Roger Joseph Manning, Jr., Canibus, Tigarah, Mix Master Mike, Cut Chemist, Nu Mark, Kennedy, Paul Van Dyk, Tiësto, Richie Hawtin, Deep Dish and DJ Dan just to name a few.
Prior to joining MSO, ALEXANDRA was a publicist at Los Angeles-based independent publicity firm People’s Revolution, overseeing accounts such as URB Magazine, Club Deep (Hollywood, CA), Insider Magazine/Cypress Hill Smoke Out, Funky Tekno Tribe and Ken Ishii. She began her career as publicity manager at former label Red Ant Entertainment, coordinating tour press for Salt ‘n Pepa, Bauhaus and Love & Rockets. After departing the label, she joined Hoopla PR, handling national and regional publicity for independent blues and rock artists Canned Heat, Derek Trucks, Daniel Cartier and Wild Colonials. Greenberg graduated from Marist College in Poughkeepsie, NY with a Bachelor of Arts degree in 1996, majoring in public relations.
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LIBBY HENRY & ALEXANDRA GREENBERG PROMOTED TO VICE PRESIDENTS OF THE MITCH SCHNEIDER ORGANIZATION (MSO)
