NASHVILLE |
November 19, 2010
LOLLAPALOOZA GOES INTERNATIONAL APRIL 2 AND 3, 2011
IN SANTIAGO, CHILE WITH THE DEBUT OF
LOLLAPALOOZA CHILE
Festival visionary PERRY FARRELL, in conjunction with Chile’s Lotus Producciones, and WME and C3 Presents–the promotional partners behind the North American LOLLAPALOOZA–will bring his carnival of all things alternative to an exciting new destination, South America. For the first time in its illustrious history, one of America’s most beloved music festivals lands overseas in Santiago, Chile on Saturday, April 2 and Sunday, April 3, 2011 at O'Higgins Park as the first LOLLAPALOOZA INTERNATIONAL. For close to 20 years as the premier alternative music festival, LOLLAPALOOZA is expanding with this unique and unforgettable event: LOLLAPALOOZA CHILE. Line-up details will be available at a later date and please check out the Q & A with PERRY FARRELL below.
Similar to its Chicago home Grant Park in North America, O'Higgins Park is a gorgeous scenic locale in the middle of a bustling urban hub. FARRELL and the team behind LOLLAPALOOZA INTERNATIONAL promise an eclectic lineup of top talent from around the world. FARRELL also emphasizes that LOLLAPALOOZA will partake in a "cultural exchange," by featuring Chilean artists at this summer's North American LOLLAPALOOZA in Grant Park.
Since first hitting the road in 1991, LOLLAPALOOZA established its legacy as the ultimate summer music festival, providing a traveling platform for groundbreaking acts such as JANE’S ADDICTION, RED HOT CHILI PEPPERS, NINE INCH NAILS, SOUNDGARDEN, SMASHING PUMPKINS, TOOL, ALICE IN CHAINS, BEASTIE BOYS, SNOOP DOGG and countless more. In addition, the festival embraced various art forms throughout its concourse section, creating the perfect intersection for art and music.
In 2005, LOLLAPALOOZA was reborn as a destination festival, taking over Chicago's historic Grant Park for three days every summer and boasting over 130 acts in all genres. The festival continues to thrive in the Windy City every summer, getting bigger and better every year with acts such as RAGE AGAINST THE MACHINE, RADIOHEAD and KANYE WEST. Last year’s gathering was headlined by LADY GAGA, SOUNDGARDEN and GREEN DAY.
A Q&A with LOLLAPALOOZA’s creator PERRY FARRELL:
What inspired you to bring Lollapalooza to what many might think of as an unlikely location of a city in South America?
PERRY FARRELL: There are a series of prerequisites when selecting a destination. Number one is space. It must be open and lovely; scalable up to 100,000 patrons. Second is the proximity to the city. We provide the entertainment. The city provides the culture, hotels, restaurants and clubs. Then, most important are the people. The people of Santiago have a passion for contemporary music and lead international lifestyles. Perfect.
We understand you have made a trip to Chile and have seen the park. Can you talk about the beauty of the location?
PF: Yes, O' Higgins Park has a gentle sloping grass viewing area with the Andes Mountains in the distance. There are many trees for shade. One of my favorite aspects to the park is a large round discotheque that houses up to 10,000 people. It is attached to an amusement park with a roller coaster and people scream on it all day. Right now you'll see families spending time in the park. Little kids roaming all over.
Can music fans expect the same eclectic music that Lollapalooza is known for in America?
PF: Yes, we found that there are so many groups and artists that have never been to Chile. It's been fun figuring out with Lotus, C3 and WME, who will be the first to get there.
The promoter in Chile is Sebastian De La Barra of Lotus Producciones. What did you see in him that made him the right choice to bring Lollapalooza to Chile?
PF: When first meeting Sebastian, I noted that he had a disposition reminiscent of the best promoters I have had the pleasure to work with. He is smart, relaxed and having fun in the driver’s seat.
We understand that the festival will also feature musicians and bands from Chile. Can you elaborate on that?
PF: Local talent is essential to rounding out the experience of a Lollapalooza. Sebastian has strong opinions on who will be best. We can not say who just yet. We are also looking to bring some of those artists out to Chicago for a musical foreign exchange.
As with any festival in its first year, there is always a learning curve.
PF: We are confident a massive music audience is awaiting us in Santiago. What we are very interested to learn is how widely spread the demographic will be. In Chicago we have hipsters as well as young parents with children in attendance. It is one of the few places in the world where a generation gap doesn't exist.
Perry Farrell:
Perry Farrell is one of the most influential and original musical figures in recent history. Dubbed as the "Godfather of Alternative Rock,” Farrell fronts Jane's Addiction which formed in 1985. Creating a new genre and musical movement, Farrell and Jane's Addiction changed the music scene and paved the way for bands such as Nirvana, Pearl Jam, Alice in Chains, and STP. In 1993, Perry created Porno for Pyros, a daring evolution to his diversity and growth. As well as being a groundbreaking musician, he is the creator and founder of Lollapalooza. Launched in 1991, SPIN magazine listed Lollapalooza as the #1 tour that changed the world. Known for its musical diversity, Lollapalooza was instrumental in exposing alternative music formats to the masses and establishing a sense of commonality across a fragmented demographic. The first of its kind, Lollapalooza quickly established itself as a lifestyle festival, pushing the envelope and exposing concert goers to a subculture of 'alternative' living and art, and provided a platform for numerous environmental and human-rights causes as well. As a constant creative force, Farrell continues to push his own artistic horizon as a music producer, electronic music performer and visual artist, as well as a rock icon.
Lotus Producciones * www.lotuspro.cl
WME * www.wmeentertainment.com
WME represents elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, publishing, and physical production. WME also advises some of the world's most recognized consumer brands to create entertainment-based marketing solutions. Based in Los Angeles, WME has offices in New York, London, Nashville and Miami.
C3 Presents * www.c3presents.com
For more information about Lollapalooza Chile and Perry Farrell, please contact:
MSO PR: 818-380-0400
Mitch Schneider / MSO / mschneider@msopr.com
Alexandra Greenberg / MSO / agreenberg@msopr.com
LOTUS PRODUCCCIONES:
Maxi del Rio / Marketing Director Lotus / Max@lotusproducciones.com
Andrea Flores / Lotus Press Manager / prensa@lotuspro.cl
Sebastian De La Barra / Sebastian@lotusproducciones.com
For more information about Lollapalooza North America, please contact:
Fresh and Clean Media / C3 Presents: 310-313-7200
Shelby Meade / Fresh and Clean Media / Shelby@freshcleanmedia.com
Brittany Pearce / Fresh and Clean Media / Brittany@freshcleanmedia.com
# # #
http://
LOLLAPALOOZA GOES INTERNATIONAL APRIL 2 AND 3, 2011 IN SANTIAGO, CHILE WITH THE DEBUT OF LOLLAPALOOZA CHILE
