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DT: MARCH 1, 2017
FR: LIBBY COFFEY/MSO PR  MONSTER ENERGY OUTBREAK HOUSE:
ANNOUNCES GAME-CHANGING LINE-UP AND NEW PARTNERSHIP FOR SXSW® 2017, MARCH 15-18
FOUR-DAY MONSTER ENERGY OUTBREAK HOUSE FEATURES:
YOUNG M.A., UGLY GOD, ALAN WALKER, ILLENIUM, WHETHAN, SAN HOLO, UNLIKE PLUTO, NIGHT LOVELL, 24HRS AND MORE
OUTBREAK HOUSE TO HOST SXSW GAMING CLOSING PARTY
WITH DJ ALAN WALKER SATURDAY, MARCH 18
MONSTER ENERGY OUTBREAK HOUSE — SXSW 2017
213 W 5th Street, Austin, TX 78701
(5th & Lavaca, Old Antone’s venue)
 LOS ANGELES, CA–MARCH 1, 2017–The MONSTER ENERGY OUTBREAK HOUSE residency will return to South by Southwest® (SXSW®) Conference and Festivals (March 10-19 2017) for its third consecutive year. The four-day event Wednesday, March 15 through Saturday, March 18 will showcase 30 emerging acts in hip hop and EDM as well as a new partnership with Trap Nation, the world’s largest music channel on YouTube with over 12 million subscribers.
The MONSTER ENERGY OUTBREAK HOUSE @ SXSW 2017 commences on Wednesday, March 15 and features performances from Young M.A., Ugly God, Illenium, Whethan, San Holo, Unlike Pluto, Night Lovell and Ekali 24Hrs as well as surprise special guests. On Saturday, March 18, the house will officially host the SXSW Gaming Closing Party featuring DJ and gamer Alan Walker. It’s all going down at the Old Antone’s venue located at 213 W 5th Street, Austin, TX 78701 (5th & Lavaca). Doors will open at 7:00pm each night, with each show running until 2:00am. Doors for the SXSW Gaming Closing Party will open at 10:00pm. *See the day-by-day schedule below.
“We’re bringing an even stronger lineup, bigger production and a bit of a refresh to the Monster Energy Outbreak House this year–and we promise substantial surprise guest performances just like in previous years,” says producer/GM Steven Ljubicic. “We added extra focus to bringing credibility to the subgenres of EDM and emerging hip hop. Our goal is to champion these artists and feature them on one of our touring or festival properties and ultimately place them on the biggest national headlining tour of their career.”
And don’t forget to visit the Java Monster Mornings located at the Registrants Lounge outside of the Austin Convention Center.
For more information about the Monster Energy Outbreak Tour, visit www.outbreakpresents.com or www.monsterenergy.com.
About Outbreak Presents:
Since 2011, The Monster Energy Outbreak Tour has given fans early access to Discover What’s Next by aligning our sponsor brands with mega stars on the verge of breaking. They included The Chainsmokers, Kendrick Lamar, Iggy Azalea, Logic, Fetty Wap, Post Malone and Kane Brown on their largest national headlining tours at the time. The company produces six national tours a year across six different genres, alongside an annual week-long residency for Super Sponsor Monster Energy at the annual Monster Energy SXSW Outbreak House.
In 2016, a new property was formed called the Up & Up Festival. It has rival college students compete online to bring a national artist to perform at their school. www.outbreakpresents.comAbout Monster Energy: Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our comedians, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality. www.monsterenergy.com || www.facebook.com/monsterenergy
For more information about the Monster Energy Outbreak House at SXSW 2017, contact:
Libby Coffey
MSO PR
O: 818-380-0400 x224
C: 626-676-4993
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