MSO 2.0 MITCH SCHNEIDER ORGANIZATION LAUNCHES ALL-NEW WEBSITE CREATED BY DESIGN IS FUEL

FROM: MITCH SCHNEIDER

A decade after breaking ground as the first American independent music publicity firm to launch its own website, the Mitch Schneider Organization (MSO) announces an all-new www.msopr.com, designed and implemented by the acclaimed and trend-setting company Design Is Fuel. MSO’s pioneering presence on the web parallels that of many of its iconic and cutting-edge clients.

Foregoing distractions and design gimmicks, the new site instead dazzles with its simplicity, letting MSO’s impressive and eclectic client roster speak for itself. As easy to navigate as it is on the eyes, the site places a premium on user-friendliness and quick access to a wealth of information on MSO’s array of artists.

Sure to become an even more valuable resource for music journalists, the new site is fully searchable, with the latest news about MSO’s clients available at a glance on the main page. A release schedule, tour dates, and press materials for all of MSO’s current clients–from classic rock legends, punk and metal torchbearers, singer-songwriters and electronic innovators to DVDs, events, and package tours–are all just a mouse click away. The site also houses an archive of bios and press releases for more than 150 previous MSO clients.

Behind the site’s intuitive navigation and visual appeal is web consulting and design firm Design Is Fuel.  “I was impressed with the company’s background and feel they have delivered something rocking for MSO and its artists,” says Mitch Schneider, president of MSO.  “It was an honor to reconstruct one of the music industry’s largest and longstanding websites,” says David DeMember, a principal at Design Is Fuel.  “Rebuilding ten year’s worth of content was like managing the scripts of 500 episodes of ‘Behind The Music.’”

About Design Is Fuel:
Focusing mainly on entertainment and music related clients, Design Is Fuel has done work for the NBA, Universal, Sony, Warner Brothers, NBC, Comcast, and many other brand names.  The company’s approach to consulting, marketing and design is both innovative and efficient, allowing it to safely ensure successful projects and happy clients. The company’s principals have over 15 years experience with agencies and successful niche-based music companies (Groovetickets, Raves.com and Uprising Records). Its team has fostered praiseworthy design and has helped set trends and styles in markets such as New York, Los Angeles, Chicago, Milwaukee and San Diego. Services include: consulting, design (print, web, mobile), development (web and mobile), interactive (flash and myspace) and film and video (commercials and music videos).  www.designisfuel.com