NASHVILLE |
 MSO PR at SXSW 2017 in Austin
MONSTER ENERGY OUTBREAK HOUSE
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MONSTER ENERGY WOMEN’S ULTRA MIXER
Hi Media Friends:
Here’s a rundown of MSO PR happenings in Austin during SXSW Music for both the MONSTER ENERGY OUTBREAK HOUSE music nights (3-15 through 3-18) and the MONSTER ENERGY WOMEN’S ULTRA MIXER (3-17).
Let us know if you’re interested in artist or client interviews and if you would like to attend any of the showcases or events.
Looking forward to seeing you in Austin,
Libby Coffey/MSO PR (RSVP here)
626-676-4993c
Wednesday, March 15
Thursday, March 16
Friday, March 17
Saturday, March 18
For More Information:
 MONSTER ENERGY WOMEN’s ULTRA MIXER at SXSW® 2017
—Event for Entertainment Industry & Media Heads to SXSW Music Week in Austin–
March Event Will Honor Janet Pierson (Director of SXSW Film),
Stacey Wilhelm (Senior Manager SXSW Music Festival) and
Lyndsey Parker (Editor of YAHOO Music)
Special Acoustic Performance From Baskery
FRIDAY, MARCH 17
MONSTER ENERGY OUTBREAK HOUSE — SXSW 2017
213 W. 5th Street, Austin, TX 78701 (5th & Lavaca, Old Antone’s venue)
11:00 AM – 1:00 PM  Monster Energy Women’s Ultra Mixer.
The monthly event that revolves around celebrating women in media, music and the entertainment industry is heading to South by Southwest® (SXSW®) Conference and Festivals (March 10-19 2017). Monster Energy Women’s Ultra Mixerbrings together women that are key media and industry players in entertainment, Music, Film/TV, Tech, Lifestyle, Fashion, Health and Sports, as well as musicians, artists and creators in an intimate setting. The SXSW® 2017 edition of Monster Energy Women’s Ultra Mixer will take place Friday, March 17 at the Monster Energy Outbreak House (old Antone’s space) in Austin, TX (213 W. Lavaca, 5th & Lavaca) from 11:00am–1:00pm.
The March event will honor Janet Pierson (Director of SXSW Film), Stacey Wilhelm (Senior Manager, SXSW Music Festival) and veteran music and entertainment journalist Lyndsey Parker Editor of YAHOO Music. The Swedish group Baskery will perform a short acoustic following the opening greeting. Monster Energy Women’s Ultra Mixer attendees will enjoy breakfast, tacos, mimosas, fruit juices and coffee. Guests will have the chance to win various prizes including complimentary travel packages and more.
Monster Energy Women’s Ultra Mixer event attracts movers and shakers throughout the entertainment industry offering a unique opportunity for a small group to meet and share ideas with other women working in entertainment. The event is entirely inclusive and always free due to the generous support of Monster Energy Drink, thereby insuring that everyone from CEO’s to women just starting out in their careers can connect with and help each other. Many women have secured jobs and made lifelong connections at the monthly Los Angeles event. Attendees include women in the media and entertainment industry, writers, editors, producers, artists, musicians, agents, attorneys, promoters, managers, talent bookers, publicists, etc.
 Baskery.
MONSTER ENERGY OUTBREAK HOUSE:
ANNOUNCES GAME-CHANGING LINE-UP AND NEW PARTNERSHIP FOR SXSW® 2017, MARCH 15-18
FOUR-DAY MONSTER ENERGY OUTBREAK HOUSE FEATURES:
YOUNG M.A., UGLY GOD, ALAN WALKER, ILLENIUM, WHETHAN,
SAN HOLO, UNLIKE PLUTO, NIGHT LOVELL, 24HRS AND MORE
OUTBREAK HOUSE TO HOST SXSW GAMING CLOSING PARTY
WITH DJ ALAN WALKER SATURDAY, MARCH 18
MONSTER ENERGY OUTBREAK HOUSE — SXSW 2017
213 W 5th Street, Austin, TX 78701
(5th & Lavaca, Old Antone’s venue)
LOS ANGELES, CA-MARCH 1, 2017–The MONSTER ENERGY OUTBREAK HOUSE residency will return to South by Southwest® (SXSW®) Conference and Festivals (March 10-19 2017) for its third consecutive year. The four-day event Wednesday, March 15 through Saturday, March 18 will showcase 30 emerging acts in hip hop and EDM as well as a new partnership with Trap Nation, the world’s largest music channel on YouTube with over 12 million subscribers.
The MONSTER ENERGY OUTBREAK HOUSE @ SXSW 2017 commences on Wednesday, March 15 and features performances from Young M.A., Ugly God, Illenium, Whethan, San Holo, Unlike Pluto, Night Lovell and Ekali 24Hrs as well as surprise special guests. On Saturday, March 18, the house will officially host the SXSW Gaming Closing Party featuring DJ and gamer Alan Walker. It’s all going down at the Old Antone’s venue located at 213 W 5th Street, Austin, TX 78701 (5th & Lavaca). Doors will open at 7:00pm each night, with each show running until 2:00am. Doors for the SXSW Gaming Closing Party will open at 10:00pm. *See the day-by-day schedule below.
“We’re bringing an even stronger lineup, bigger production and a bit of a refresh to the Monster Energy Outbreak House this year–and we promise substantial surprise guest performances just like in previous years,” says producer/GM Steven Ljubicic. “We added extra focus to bringing credibility to the subgenres of EDM and emerging hip hop. Our goal is to champion these artists and feature them on one of our touring or festival properties and ultimately place them on the biggest national headlining tour of their career.”
And don’t forget to visit the Java Monster Mornings located at the Registrants Lounge outside of the Austin Convention Center. For the full press release, please click here.
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For media inquiries about Monster Energy at SXSW 2017 and to RSVP, contact:
Libby Coffey
MSO PR
O: 818-380-0400 x224
C: 626-676-4993
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