NASHVILLE |DATE: JUNE 23, 2011
FROM: AARON FETERL
MSO PR
RAISES THE QUESTION
SPINOFF Q&A WEBSITE
DEBUTING TODAY, JUNE 23
MSO (The Mitch Schneider Organization) debuts a spinoff Q&A website today, RAISE THE QUESTION (www.raisethequestion.com), which will stand alongside the music/culture/lifestyle publicity company’s regular site (www.msopr.com), it was announced by MSO president Mitch Schneider. The new site features MSO-created Q&As from the company’s archives, along with a few that were provided to MSO by its clients.
RAISE THE QUESTION has launched with Q&As from eight current MSO clients: David Bowie, Billy Corgan, Perry Farrell, Billy Idol, Ozzy Osbourne, Dolly Parton, Chris Robinson and Slash. The MSO-originated Robinson Q&A is a no-holds-barred webisode interview series (“20 Years of Tall Tales” with The Black Crowes) that was praised by Ad Age as “…a daily series of interview clips that, taken together, forge an oral history of the band…they achieve something that few music-marketing programs do: An easy intimacy (8/5/2010).” http://adage.com/mediaworks/article?article_id=145264
While the majority of these Q&As have been featured on the MSO website, the newly created Ozzy Osbourne Q&A is debuting at RAISE THE QUESTION. The new site was created to focus on Q&As by MSO’s clients (past and present), making it easy for the media and fans to access them. Look for more Q&As to be added regularly to RAISE THE QUESTION, which was created and designed by toi (see below).
“Nothing in PR excites me more than asking an artist a question,” says Mitch Schneider, “because they’ve got the answers.”
About MSO (Los Angeles/Nashville):
"Celebrating 15 years in the publicity business this month, the Mitch Schneider Organization is more than a PR company, it's a bonafide taste maker. It's garnered both the trust of the music world's biggest artists and promoters (Sex Pistols, X, Coachella, Ozzfest) and consistent consideration from us press peeps (no small feat considering music journos are often inundated with press releases, pitches and product non-stop). In a nutshell, if you write about music and you get something from MSO, you take a look...Schneider has assembled a great team…"
–Lina Lecaro, LAWEEKLY.COM, February 19, 2010
About toi:
toi is a Los Angeles boutique creative agency with a focus on quality over quantity. They work with carefully selected clients who mesh with the high standards of the agency: mega corporations (NBC/Universal, Warner Bros), start- ups (Groovetickets, TimeshareJuice) and renowned companies (MSO PR, Thiel Foundation). At the toi shop, they manufacture interactive goodness.http://toi.io
For more information, please contact MSO:
Aaron Feterl, Associate Publicist: aaron@msopr.com
818 380 0400 X 237
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