NOVEMBER 2, 2007
FR: ALEXANDRA GREENBERG/MSO
ANNA GEYER/VIPER ROOM
WRAPS UP WITH MEMORABLE PERFORMANCES FROM THE RUSE, THE RINGERS, LOW VS. DIAMOND, LUNA HALO AND MANY MORE
Hollywood, California’s VIPER ROOM returned to New York City Thursday, October 18 through Saturday, October 20, 2007 for their second annual year at CMJ. Over three days, ONITSUKA TIGER’S VIPER ROOM AT CMJ 2007 took over Fontanta’s nightclub in the trendy Lower East Side. Special guests like Harvey Weinstein, Chelsea Clinton and Adam Green stopped by to take in the Viper Room’s world-famous Sunset Strip music experience.
This year's ONITSUKA TIGER’S VIPER ROOM NYC at CMJ–sponsored by Onitsuka Tiger, Esquire Magazine, Ashdown, DW Drums, BC Ethic, Marshall, Gen Art, Grace Advertising, KROCK2, Colt 45, Svedka Vodka—showcased some of the club's most prominent acts including The Ruse, The Ringers, Low Vs. Diamond, Oliver Future and Luna Halo, the latter of whom Kenny Herzog of CMJ.COM praised, “If there’s one band at the Marathon for whom I can confidently say, ‘I will never see them at a venue that size again,’ it would be the Rick Rubin-signed Nashville quintet, whose self-titled debut drops next week. Not that unfamiliarity with the songs stopped a wildly diverse and wholly engorged crowd from going total apeshit bananas as they burned through the majority of the record (not to mention a surprisingly meaty cover of “Take On Me”).” Other bands that performed over the three days included The Working Title, Phonograph, Immigrant, Liam and Me, Le Rev, Big Bang and Lady Sinatra with a DJ set from Ana Calderon of Dim Mak.
About the VIPER ROOM:
Since its stellar opening in 1993, the world-famous Viper Room (also known as Johnny Depp’s joint) has hosted the likes of Johnny Cash, Oasis, Queens of The Stone Age, Courtney Love, Elvis Costello, Pete Yorn, Pearl Jam, Justice, The Strokes, Weezer, Maroon 5, John Mayer, Iggy Pop, Sheryl Crow, Mr. Oizo, and Whitey, as well as an array of other internationally established artists and the cult favorites of America's underground. This intimate nightclub, situated in the heart of the world famous Sunset Strip, is styled in the fashion of Harlem's great jazz clubs of the 1920's. On any given day of the year, you’ll find musical talents that are developing and leading the music scene of Los Angeles and the nation. The Viper Room has become the premiere destination to discover emerging local talent. Bands like Tsar, The Vacation, The Donnas, Mickey Avalon, Gram Rabbit, Phantom Planet, Whitestarr, Under The Influence of Giants, The Plebz, Nico Vega, Monsters Are Waiting, The Like, Carina Round, Ringside, White Starr, Mellowdrone, Midnight Movies, The Shore and Oslo are just a few of the artists who have appeared at the Viper Room early on in their careers.
For more information on the ONITSUKA TIGER’S VIPER ROOM NYC, contact:
Alexandra Greenberg/MSO 818-380-0400 x223 agreenberg@msopr.com
Anna Geyer/VIPER ROOM 310-358-1881 anna@viperroom.com
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ONITSUKA TIGER'S VIPER ROOM NYC AT CMJ 2007 WRAPS UP WITH MEMORABLE PERFORMANCES FROM THE RUSE, THE RINGERS, LOW VS. DIAMOND, LUNA HALO AND MANY MORE