PERRY FARRELL PRESENTS PRECISION GUIDED MUSICIANS (PGM) ART BASEL MIAMI BEACH AND PGM ART GRANT

Press Release Content:

DT: NOVEMBER 16, 2010

FR: ALEXANDRA GREENBERG/MITCH SCHNEIDER
MSO

PERRY FARRELL

PRESENTS

PRECISION GUIDED MUSICIANS (PGM)

ART BASEL MIAMI BEACH

DECEMBER 2, 2010 AT BARDOT, MIAMI

IN CONJUNCTION WITH LORRAINE LAMONT OF LOLA INK MEDIA

CELEBRATING THE LAUNCH OF THE PGM ART GRANT;

RECIPIENT WILL RECEIVE A $7,000 GRANT AND GALLERY SHOW

PERRY FARRELL
PRESENTS
PRECISION GUIDED MUSICIANS (PGM)
ART BASEL MIAMI BEACH
DECEMBER 2, 2010 AT BARDOT, MIAMI
IN CONJUNCTION WITH LORRAINE LAMONT OF LOLA INK MEDIA

CELEBRATING THE LAUNCH OF THE PGM ART GRANT;
RECIPIENT WILL RECEIVE A $7,000 GRANT AND GALLERY SHOW

“I was sitting with a very smart man and he was talking about Precision-Guided Munitions, which is a military term for ‘Smart Bombs.’ I wasn’t that interested in the conversation about bombs, but then I said, you know I always had this feeling that one day, (When there’s peace on earth,) the military could actually be of service for entertainment. You could have a big music event, and then have target practice on a hillside, (As a peaceful demonstration,) and the project could be called Precision Guided Musicians, which would take the stinger out of the title. I held onto that thought, and now a few years later we are developing the concept into a worldwide event. It’s all about the music, and musicians who use precision guided instruments, like computers, synthesizers, mixing boards, drum machines etc… In the coming years Precision Guided Musicians will go around the U.S and the world.”

– Perry Farrell as told to URB.com

Perry Farrell will head south to Miami in December during Art Basel Miami Beach, a cultural and social highlight for the art world and the most important art show in the United States. There he will present a one-of-a-kind experience with Precision Guided Musicians (PGM). Set for Thursday, December 2 in conjunction with Lorraine Lamont of Lola Ink Media, the PGM Art Project at Bardot is an invite-only event to kick off Art Basel Miami Beach and to celebrate the launch of the PGM Art Project Grant.

After the exhibitions and galleries have closed, the evening’s entertainment will culminate the PGM Art Project event at Bardot featuring a performance by Perry-Etty vs. Chris Cox (Farrell and his wife and musical collaborator Etty Farrell vs. Chris Cox) and special guests to be announced. Inspired by the revolution in nightclubs between the 1920s (Berlin Cabarets) and the 1960s (London Rock Bars), downtown Miami’s Bardot is a meeting place where service is paramount and privacy guaranteed, where beauty in every form is nurtured and the unexpected is to be expected, thus making it the ideal spot for the Miami installment of PGM. On Wednesday, December 1, prior to the PGM event, Perry & Etty Farrell will host an intimate VIP dinner at South Beach art deco hotspot Townhouse served by BONDST, executive chef Mike Hiraga’s sleek sushi restaurant.

In the spirit of the week’s festivities, Farrell and Garrett Chau have created the PGM Art Project Grant whose recipient will receive $7,000 and whose artwork will be displayed at future PGM events. Lola Ink Media will book a gallery series for the artist in major markets such as Los Angeles and NYC. Starting today, Tuesday, November 16, all street and fine artists are encouraged to apply for the PGM Art Project Grant by submitting a 300 DPI Hi-Res scan of artwork along with their contact information to: artproject@pgmfestival.com.

Precision Guided Musicians is a contemporary music-based project that transcends the barriers between art, technology and music. The project created by Lollapalooza founder Perry Farrell is providing an art grant, gallery series and music festivals. Artists should maintain the honor, intelligence and might of music: articulate musical techniques and its ability to destroy bad moods and bring peace upon planet earth.

The idea is to challenge/subvert the concept of precision guided munitions aka smart bombs: imagine “the military being used for peace and entertainment.” The grant recipient will be chosen by Farrell and a selection of art experts in spring of 2011. Further details will be revealed in the coming weeks.

About Perry Farrell:
Perry Farrell is one of the most influential and original musical figures in recent history. Dubbed as the "Godfather of Alternative Rock,” Farrell fronts Jane's Addiction which formed in 1985. Creating a new genre and musical movement, Farrell and Jane's Addiction changed the music scene and paved the way for bands such as Nirvana, Pearl Jam, Alice in Chains, and STP. In 1993, Perry created Porno for Pyros, a daring evolution to his diversity and growth. As well as being a groundbreaking musician, he is the creator and founder of Lollapalooza. Launched in 1991, Spin magazine listed Lollapalooza as the #1 tour that changed the world. Known for its musical diversity, Lollapalooza was instrumental in exposing alternative music formats to the masses and establishing a sense of commonality across a fragmented demographic. The first of its kind, Lollapalooza quickly established itself as a lifestyle festival, pushing the envelope and exposing concert goers to a subculture of 'alternative' living and art, and provided a platform for numerous environmental and human-rights causes as well. As a constant creative force, Farrell continues to push his own artistic horizon as a music producer, electronic music performer and visual artist, as well as a rock icon.

www.perryfarrell.net

www.bardotmiami.com
www.townhousehotel.com

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For more information on PERRY FARRELL, contact:
MSO 818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
Mitch Schneider x235, mschneider@msopr.com

And LOLA INK MEDIA, contact:
Lorraine Lamont, lorrainelamont@gmail.com

Press Release Date:
Tue, 2010-11-16 18:00

Press Release Link:
http://

Press Release Teaser:

PERRY FARRELL PRESENTS PRECISION GUIDED MUSICIANS (PGM); ART BASEL MIAMI BEACH

DECEMBER 2, 2010 AT BARDOT, MIAMI; IN CONJUNCTION WITH LORRAINE LAMONT OF LOLA INK MEDIA;

CELEBRATING THE LAUNCH OF THE PGM ART GRANT;RECIPIENT WILL RECEIVE A $7,000 GRANT AND GALLERY SHOW