NASHVILLE |FR: ALEXANDRA GREENBERG/MSO
SASHA TEAMS WITH INSTANT LIVE AS THE FIRST DJ
TO EVER RELEASE A TRULY LIVE ALBUM;
THE DOUBLE DISC SET WILL BE RECORDED AT
HIS CLOSING FUNDACION PERFORMANCE AT
AVALON IN HOLLYWOOD JUNE 24
Multi-talented DJ/producer/remixer SASHA has teamed up with Instant Live–the premier service provider of on-site concert recording and distribution–for a special release of his Fundacion residency closing party scheduled for Saturday, June 24 at Avalon in Hollywood , CA . Instant Live will enable fans to immediately purchase a two-plus hour live recording of SASHA’s set and leave the venue with a 2-CD set in hand. This will mark the first legitimate, truly live album to be officially released by any DJ, ever.
In addition to being the premier live offering from a DJ, SASHA’s association with Instant Live is unique on two counts. He is the first electronic artist ever to join forces with the company (recent Instant Live artists include The Allman Brothers Band, The Dears, The Cult, Yo-Yo Ma). Secondly, in traditional DJ style, SASHA will mainly be playing other artists’ music. Historically, most live recordings of DJ sets are bootlegged from radio broadcasts or by a concertgoer. In an unprecedented move, Instant Live will pre-license all the music in Sasha’s record box, giving him the flexibility to truly perform live without preplanning his set. Unlike bootlegs, every artist on this release will be properly compensated.
“This is an amazing advancement in the use of technology,” says Sasha. “It just blows me away and it is truly exciting that it's possible to do something like this. This culture, like it or not, was built on bootlegs and now downloads. Instant Live allows me to put my sets directly into the hands of the fans while supporting the music makers. With the artwork and packaging, it will be a great memento of the night. This music has always been about immediacy, it really is here and now.”
“Instant Live is honored to work with Sasha,” said Stephen Prendergast, general manager of Instant Live. “Not only is he one of the world’s premier DJ’s, but he’s an innovator who has taken the lead with this new concept. At Live Nation/Instant Live, our intent is to develop a legitimate business model for DJ’s, labels, publishers and the creative people who derive a living in the club and dance world.”
Fans will be able to obtain the limited edition–a 10,000 individually numbered run of the 2 CD set–either at the Avalon that night, or pre-order through www.InstantLive.com or www.djsasha.com. Ryko Distribution will handle the limited brick and mortar release at retail.
SASHA is recognized as one of the world’s most innovative icons of the
electronic genre. As the DJ that rode into America on a tidal wave of
adoration from the North of England's explosive early 90’s club scene, Sasha
for the last decade has consistently sold out every venue, festival or club
that has been honored to witness his legendary performance abilities. He
propels listeners into the future of electronic music by constructing
innovative and forward-thinking concept albums (Involver, Northern Exposure with John Digweed) and live events (Delta Heavy, Fundacion) that blur the
boundaries between artist and DJ.
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For more information on SASHA, contact:
Alexandra Greenberg /MSO
818-380-0400 x223, agreenberg@msopr.com
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