SASHA LAUNCHES BRAND NEW LABEL -EMFIRE-AND ANNOUNCES FALL NORTH AMERICAN TOUR

FR:    ALEXANDRA GREENBERG/ALEX MOHLER, MSO

SASHA is delighted to announce the launch of a brand new label. Titled emFire, the imprint will be an exclusive outlet for his own material, which has been co-produced with his renowned collective – Charlie May, Duncan Forbes and Barry Jamieson, aka COMA, a pseudonym that also provides the title for the first release. “Its been exciting getting back in the studio again after a hiatus, “ says SASHA.  “I am looking forward to using this new imprint as a vehicle to release my own music as well as signing great forward thinking music from other producers.”

The label will focus on digital and vinyl and feature a strong, continuous graphic foundation; running from release to release, a color-coded, graded spectrum will marry to a numeric sequence. Insect, best known for their recent work with Banksy, are handling the art direction, “We want it to be simple, beautiful and collectable, particularly in terms of the vinyl,” expands SASHA.

True to his word, three forthcoming SASHA tracks will be released as a limited, one-sided ‘etched’ 12” and across all good digital servers on a monthly basis, starting with the aforementioned “Coma” in November. Stay tuned to www.djsasha.com for further information.

In addition, SASHA announces a North American tour kicking off in Austin on September 27 continuing throughout the United States and Canada.  The tour is sponsored by Beatport and WantTickets will be providing advance tickets to all shows through www.wanttickets.com/djsasha. Everyone who buys an advance ticket will get a code to receive a free SASHA download via Beatport.com.  Also, at each gig Beatport download cards will be distributed giving fans access to receive a second free SASHA download.

SASHA’s 2007 North American tour dates are as follows:

For distribution enquiries contact matt.sadie@vitaluk.com
For general label or licensing enquiries contact marcus@emFireMusic.com

For more information on SASHA, contact:

MSO, 818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
Alex Mohler x230, amohler@msopr.com