NASHVILLE |DT: MARCH 25, 2015
FR: MITCH SCHNEIDER/AARON FETERL, MSO PR
SEVEN DESIGN WORKS, LLC.:
THE AWARD-WINNING PRODUCTION AND LIGHTING DESIGN TEAM
WILL WORK WITH SOME OF THE CONCERT INDUSTRY’S
BIGGEST DRAWS AND BRIGHTEST EMERGING STARS IN 2015
INCLUDING:
PAUL MCCARTNEY, BEYONCÉ, LADY GAGA & TONY BENNETT, KEITH URBAN, NIN, THE 1975,
BRUNO MARS, MAROON 5, SKRILLEX, deadmau5, BIGBANG, the xx, FKA TWIGS AND MORE
Creative collective Seven Design Works, LLC.–the production and lighting design team featuring three of the concert industry’s most established and promising stage designers, LeRoy “Roy” Bennett,Tobias Rylander, and Cory FitzGerald–will conceive and execute visually striking performance environments for some of the concert industry’s biggest draws and brightest emerging stars in 2015, including: Paul McCartney, Beyoncé, Lady Gaga and Tony Bennett, Keith Urban, NIN, Bruno Mars, Maroon 5, Skrillex, deadmau5, Iggy Azalea, BigBang, The xx, Mark Ronson, FKA Twigs,Jessie Ware, BigBang, Joy Williams, Demi Lavato, The 1975 and more.
Award-winning designer and one of the industry’s most well-known names, Bennett co-founded the Los Angeles-based Seven Design Works with Rylander and FitzGerald in 2012 to expand design elements into emerging and alternative music markets—from Tobias designing Alexander Wang’s Balenciaga show at Paris Fashion Week in 2014 and 2015, to Roy lighting Super Bowl halftime performances for Beyoncé in 2013 and Bruno Mars in 2014. “There’s a lot of young bands that are coming up, of which I’m really appreciative,” says Bennett, looking to the future, in an interview withAlarm Magazine (September, 2014). “This is why I started Seven—so I could work with them through my partners. I want to let them know that they can come to me and I can give them my theories and approaches to design, hopefully helping them improve their live branding.”
Says Corey: “While working alongside Roy for almost 10 years now, I’ve witnessed the growth of an idea; a way to build upon the foundations and concepts that Roy has invented over his amazing career, and reach out to new and incredibly talented artists with the same vision and help shape their live performances. The goal of SDW was to embrace the challenges of reinventing and revitalizing staging concepts and live performance visual esthetics so that we can not only challenge ourselves to replace the bench marks of our industry, but to push the concepts of live performance environments to new levels.” Adds Tobias, “Getting to know both Roy and Cory, and later getting to work with them has grown my creative field and world immensely! Their knowledge and experience in the industry is unmatched and for me to work under the same roof and on the same project has been invaluable. I love these guys!”
The team will have a wide variety of shows touring the global marketplace in 2015, and is poised to continue to develop the most creative shows for a wide variety of acts, from established acts to developing artists, building their creative concepts to grow along with their careers, expanding with them to create long- lasting relationships.
In 2014, two tours displaying the Seven Design Works’ creative vision and stage design–Beyoncé & Jay Z’s “On The Run” Tour and the xx’s tour–were included in New York Times’ “Best Concerts Of 2014” list. Regarding The xx’s concert at Park Avenue Armory in New York on March 19, Nate Chinen noted, “The fraught interiority of the xx’s music found an almost perfect expression in this stark but dynamic staging that suggested a meditation on distance and scale. In an age of ballooning pop spectacle, here was an act of spectacular compression, one that served both to illuminate the songs and to interrogate their premise.” (12/29/14)
For more information, or to contact them, please email Wil Sharpe who manages the team at Wil@sevendesignworks.com or visit the new website at sevendesignworks.com.
Clockwise: Beyoncé & Jay Z’s 2014 “On The Run” Tour / Designers: Roy Bennett, Cory FitzGerald
The xx at Park Armory in New York / Designer: Tobias Rylander
Bruno Mars’ “Moonshine Jungle” Tour 2013 / Designers: Roy Bennett. Cory FitzGerald
The 1975’s 2014 World Tour / Designer: Tobias Rylander
About SEVEN DESIGN WORKS LLC.:
SEVEN DESIGN WORKS LLC. is the foundry of creative design icon LeRoy Bennett and fellow designers Cory FitzGerald and Tobias Rylander, who together utilize their limitless imagination and inexhaustible commitment to deliver unforgettable stage moments for live concert tours, stadium shows, and special events for film and television. With diverse talents and a combined 50 years of experience, SDW specialize in making each artist’s vision become reality.
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