SORUM NOCE BRINGS OUT BIG NAMES FOR ROCK COUTURE

SORUM NOCE BRINGS OUT BIG NAMES FOR ROCK COUTURE: Alice Cooper, Marilyn Manson, Billy Idol, Olympic gold-medalist snowboarder  Shaun White, Seth Green,  Neil Diamond, pro-BMXer Carey Hart, Mark McGrath, Billy Morrison (Camp Freddy),  Alice In Chains, Appolonia Kotera (shopping for long-time friend Prince), Billy Duffy (The Cult), Rikki Rockett (Poison) and Harry Morton (Viper Room owner) are among the diverse folks dropping by to shop at SORUM NOCE, the new West Hollywood, CA boutique founded by famed drummer MATT SORUM (Velvet Revolver, Guns N' Roses, The Cult)  with longtime friend, veteran fashion designer and business partner MAX NOCE.  Together, they've created an elegant, innovative line of rock-inspired men's couture. As noted in a Los Angeles Times feature (4/20/08), "The Sorum Noce boutique, which the drummer designed, is beachy and British Goth at the same time, with white beams on the ceiling, black lacquered rococo-style chairs, silver wall sconces and a patchwork Union Jack rug." More items-some being modeled by fellow Velvet Revolver band mates-can be seen at the label's website, www.sorumnoce.com.