DT: APRIL 4, 2005
FR: ALEXANDRA GREENBERG/AMANDA HALE – MSO
The Crystal Method LAUNCHES APRIL 5 RELEASE
OF ‘community service II’
with an Exclusive Tru-Tone Sweepstakes with orion,
a national ad campaign with op and additional tour dates
THE CRYSTAL METHOD–Scott Kirkland and Ken Jordan–continue to promote the April 5 launch of their new mix album Community Service II (Ultra Records/3AM) with several interesting opportunities. Along with Orion Information Services, TCM have entered into an exclusive pre-album release with tru-tone promotion. Throughout April, fans of The Crystal Method will be able to download a tru-tone of “Intro,” a new song from the album. The promotion will be highlighted through national TV spots running on Dish Network where audiences will have the opportunity to download the tone for $1.99 directly to their mobile phone from their TV screen as well as through a print campaign to be featured in Us Weekly magazine.
James Schildknecht, Director of Content Development with Orion, states, "I am thrilled to have the opportunity to work with such versatile musicians as The Crystal Method. The sound exploration the duo is known for makes this promotion even more exciting as the mobile music arena is all about creativity and experimentation."
As an added bonus to the promotion, Orion and The Crystal Method have included a sweepstakes feature: all fans who download the featured tru-tone will be automatically registered to win an all-expense paid trip to one of the dates on The Crystal Method's current support tour.
Scott Kirkland from The Crystal Method notes: “We have always been about using any medium that will help take our music to a broader fanbase. Sometimes that has been radio, sometimes video games, and sometimes television commercials. The rise of the tru-tone has been exciting because it has created a new opportunity for music fans to interact with the music they love."
The Crystal Method are also featured in clothing brand Op’s full-page advertisements in the April issues of SPIN, Complex, BPM and URB. "The Crystal Method's driving, raw sounds have underscored the sensibilities of action sports for (the better part of) a decade," says Alain Mazer, Op director of public relations. "Featuring Scott and Ken as subjects in our latest Op ads and supporting in a creative way the release of their album punctuates a really gratifying, significant association that we've enjoyed for some time. The guys rock."
Meanwhile, additional dates have just been added to The Crystal Method’s Community Service II DJ tour. * indicates new:
DATE VENUE CITY
Thu 4/7 Oz Sauget, IL
Fri 4/8 Kabal Kansas City, MO
Sat 4/9 The Docks Toronto, ON
Wed 4/13 Belly Up Aspen, CO
Thu 4/14 Mezzanine San Francisco, CA
Virgin MegaStore In-store (7:00 pm) San Francisco, CA
Fri 4/15 4th & B San Diego, CA
Sat 4/16 Avalon Los Angeles, CA
Thu 4/21 Numbers Houston, TX
Fri 4/22 Seven Dallas, TX
Sat 4/23 Club Ampersand New Orleans, LA
Tue 4/26 The Mercy Lounge Nashville, TN
Wed 4/27 Club Red Birmingham, AL
*Thu 4/28 Plush Jacksonville, FL
Fri 4/29 Floyd’s @ Seminole Hard Rock Tampa, FL
*Sat 4/30 The Loft at Earthlink Live Atlanta, GA
Tue 5/3 Crowbar State College, PA
Wed 5/4 Warehaus Buffalo, NY
Thu 5/5 House of Blues Cleveland, OH
Fri 5/6 Metro – Smart Bar Chicago, IL
Sat 5/7 Bleu Detroit, MI
Tue 5/10 Magic City Music Hall Johnson City, NY
Wed 5/11 Axis Boston, MA
Thu 5/12 Sonar Baltimore, MD
Fri 5/13 Cubiq at Nation Washington, DC
Sat 5/14 Spirit New York, NY
*Thu 5/19 The Empire Sacramento, CA
Sat 5/21 The Church Denver, CO
*Thu 5/26 Sonar Vancouver, BC
*Fri 5/27 Element Seattle, WA
*Sat 6/11 Ice Las Vegas, NV
…more dates to be announced.