NASHVILLE |"You want The Crystal Method? There's an app for that."
——————————————————————————–
MAY 11, 2009
FR: ALEXANDRA GREENBERG/MSO
TAKES THE MOBILE ROAD TO PROMOTE THEIR NEW ALBUM ‘DIVIDED BY NIGHT,’
SET FOR RELEASE TOMORROW, MAY 12
Imagine having instant and exclusive access to your favorite band's hot new tracks, upcoming shows and being able to have a one-to-one conversation with the band members. Mobile Roadie has teamed with THE CRYSTAL METHOD to create an iPhone application which will provide a powerful connection between the duo and their fans as they set to release their new studio album, DIVIDED BY NIGHT tomorrow, Tuesday, May 12.
Via the free application which will be also be available tomorrow, fans can purchase the album’s momentous first single, “Drown in the Now” featuring Matisyahu. The app will also feature special album graphics and first dibs to access purchase on upcoming show tickets as well as talk with other fans and The Crystal Method directly via their Fan Wall and much more.
Divided By Night marks The Crystal Method’s (Ken Jordan and Scott Kirkland) first studio album in five years and features a vast array of guests including vocalists Matisyahu, Emily Haines (Metric), Justin Warfield of She Wants Revenge and his wife Stefanie King Warfield, Jason Lytle (Grandaddy), rappers LMFAO plus players like bassist Peter Hook (New Order) and drummer extraordinaire Samantha Maloney (Peaches, Hole). Physical & digital distribution, as well as digital marketing of the album will be handled by INgrooves.
“The iPhone app is a great way for Crystal Method fans to connect directly with the band and gain fast, easy access to their exclusive content. This is an example of how to reduce the friction between fan and artist and facilitate a more intimate relationship,” says Robb McDaniels of INgrooves.
Adds Ken Jordan and Scott Kirkland of The Crystal Method, "We were both early adopters of the iPhone. We use them constantly, especially on the road and really love our new TCM app!"
About The Crystal Method
Heralded by the Village Voice as “one of the best live dance acts on Earth,” The Crystal Method—who is Ken Jordan and Scott Kirkland—have been known over the last ten-plus years for their enduring dancefloor anthems (“Now Is The Time,” “Keep Hope Alive”), airwave smashes (“Trip Like I Do”), a willingness to collaborate with an array of talent –including rock’s vocal elite, like Scott Weiland and Filter’s Richard Patrick. The duo has dominated the remix, film soundtrack, television, gaming and advertising worlds. Their platinum-status debut album Vegas (released in 1997) is one of the biggest selling electronic albums of all time, landing them in the top five of best-selling electronic acts in America. They scored the film London as well as the themes for TV shows “Bones” and “Third Watch” and were the first act to work with Nike for their running soundtrack series, but it’s Divided By Night—their 2009 studio album that takes TCM to all new heights. For up to date information log on to: www.thecrystalmethod.com and/or www.myspace.com/thecrystalmethod.
Mobile Roadie is the internet's first turnkey way for any band, artist, or musician to inexpensively create their own iPhone App in minutes, and then manage it through a content management system. Mobile Roadie allows artists to stream and sell music, sell tickets to upcoming shows, promote their photos and videos, and interact with their fans on a personal level using the Fan Wall. For more information go to www.mobileroadie.com.
About INgrooves
INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues.
For more information on THE CRYSTAL METHOD, contact:
Alexandra Greenberg/MSO
818-380-0400 x223, agreenberg@msopr.com
http://
THE CRYSTAL METHOD TAKES THE MOBILE ROAD TO PROMOTE THEIR NEW ALBUM ‘DIVIDED BY NIGHT,’ SET FOR RELEASE TOMORROW, MAY 12; MOBILE ROADIE CREATES CUSTOMIZED IPHONE APPS TO PROMOTE ARTISTS
