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DT: FEBRUARY 14, 2017
FM: MIKE GOWEN, MSO PR
THE GITAS
–LOS ANGELES-BASED ROCK TRIO–
PREMIERE NEW ALBUM
‘BEVERLY KILLS’
WITH ALLMUSIC.COM
SET FOR RELEASE FRIDAY, FEBRUARY 17
DIGITALLY AND PHYSICALLY ON CD AND VINYL
ALBUM RELEASE PARTY AND PERFORMANCE
AT RED GATE RECORDERS IN EAGLE ROCK
THURSDAY, FEBRUARY 16
 Above: THE GITAS, credit: Nikita Kuzmenko and Tanu Muiño
“Sitars and rock and roll energy come together on the Gitas’ debut LP, Beverly Kills. The Los Angeles trio pays tribute to Hinduism, Twin Peaks and resistance across its 13 widely-varied tracks. Opener ‘Manta’ brings the aforementioned sitars into the picture, while ‘Check Out the Violence’ deftly captures the raw, fuzzy intensity of Bleach-era Nirvana, and ‘Not Alive’ builds on a slow-burn lurch that leads to an eruption.”
THE GITAS yesterday (2/13) partnered with AllMusic.com to premiere their new album BEVERLY KILLS, due out this Friday, 2/17. BEVERLY KILLS showcases the Los Angeles-based rock trio’s explosive brand of rock that has soul and swagger, with hints of grunge, punk, pop and heavier elements. The 13-track album will be released digitally and physically on CD in addition to vinyl. Pre-order is now available for BEVERLY KILLS here.
Click here to watch the wickedly seductive video for “Beverly Kills.”
THE GITAS will celebrate the album’s release with a party and performance at Red Gate Recorders in Eagle Rock this Thursday (2/16). Doors open at 7:00pm followed by the band’s performance at 8:30pm. The event is free to attend with RSVP. For more information and to RSVP, visit the event page here.
THE GITAS’ founder, guitarist and vocalist Sasha Chemerov, originally from the Ukraine, notes, “‘Beverly Kills’ is a song which shows how everyone in the world is a consumer. The band is laughing at them and also crying because of how people are so blind and living an illusion filled with greed and jealously.” THE GITAS formed and released their debut EP Garland in 2015. Now, BEVERLY KILLS takes on a deeper theme, with Hinduism undertones throughout starting with the opening track “Mantra” that highlights expressive sitar work. The album’s artwork showcases imagery of Kali, the goddess of material illusion, who then reappears in the album’s title track, which is in fact a hymn to the Hindu goddess.
Coming on strong following the above-mentioned “Mantra” is the hard-edgedand adrenalized track “4 Free,” underlining the band’s ability to compose music with multiple movements and dimensions. Another BEVERLY KILLS highlight is “Magic,” a dynamic and melodic rocker with powerful guitar licks and drum fills to match.
“‘Magic’ is a song that encourages people to go out and learn something useful that can change them for the better,” says Sasha. “Let’s get together, get some real knowledge, raise our voices and the magic will follow.” Immediately following is “Sharks Of Disharmony,” a heavy mid-tempo track that “is about a person who had been constantly manipulated by politicians and is finally crying out and going against all the lies and promises he’s been told by the crooked governments,” notes Sasha. “The song is a call to action for all those who are sick of being used and are ready to fight against the corruption.”
RECENT PRAISE FOR THE GITAS:
“…the record’s title track [‘Beverly Kills’]…shows off the Gitas’ well-honed swagger and command of the rock genre.”
“We especially like the raspy intensity in singer Sasha Chemerov’s voice as he leans into his lyrics. The guy simply rips it and his band mates are right there with him…what all these recordings make clear is that The Gitas must be one helluva live act.”
—Music Connection Magazine, February 2017 issue
“…the trio has evolved into a rising force with their soulful rock. On this tune [‘Beverly Kills’]…the band’s chutzpah is on full display. Bouncy guitars combine with modern rock sensibilities to create a track that’s radio ready, which doesn’t even take into account its smart lyrics.”
Track listing for BEVERLY KILLS:
“Mantra”
“4 Free”
“Beverly Kills”
“The Decadence Of Laura Palmer”
“Judas”
“Check Out The Violence”
“Thai Food”
“Femme Fatale”
“Magic”
“Sharks Of Disharmony”
“Not Alive”
“In Between”
“That’s All I Do”
 Above: album art for BEVERLY KILLS
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For press inquiries regarding THE GITAS, contact:
MSO PR
818.380.0400
Mike Gowen // mgowen@msopr.com
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PR + SOCIAL MEDIA
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