NASHVILLE |DT: NOVEMBER 5, 2009
FR: ALEXANDRA GREENBERG/SHAZILA MOHAMMED
THE MAIN DRAG
CREATE SOPHISTICATED AND INFECTIOUS INDIE-POP;
CREATE SOPHISTICATED AND INFECTIOUS INDIE-POP;
ANNOUNCE DETAILS FOR NEW ALBUM IN STORES EARLY 2010;
‘YOU ARE UNDERWATER’
TO BE PRE-RELEASED DIGITALLY ON DECEMBER 8
EXPAND FANBASE VIA PLACEMENT ON ROCK BAND 2 AND ROCKBAND NETWORK
ANIMATED VIDEO FOR “DOVE NETS” LAUNCHES THIS WEEK
BONUS FEATURES AND VIDEO GAME BASED ON VIDEO AVAILABLE AT
DOVELOVERS.COM
THE MAIN DRAG make sophisticated and infectious indie-pop and are eager to get new music out to their rapidly growing fanbase, bolstered by the inclusion of one of their songs on the hugely successful video game Rock Band 2. Enter the band’s third effort YOU ARE UNDERWATER, set to be pre-released digitally on December 8 via their imprint RPL Audio. The album will hit stores in early 2010 and the band is readying an East coast tour to coincide with it.
THE MAIN DRAG–Adam Arrigo (vocals, production/programming, guitar, keyboard, glockenspiel), Matt Boch (vocals, guitar, bass, keyboard, trumpet), Dan Cardinal (bass, engineering), Jon Carter (guitar, bass, vocals, keyboard) and John Drake (drums, vocals)–formed in Boston in 2005 and use music production as an instrument, cleverly stacking harmonies, synthesizers, guitars, strings, horns and drums within accessible songs. Showcasing a maturing sound for the band, YOU ARE UNDERWATER includes synth-driven songs like “Don’t Let Me Down (Slowly)” and “Megatron” as well as raucous riff-based tracks like “Homosuperior” and “Take Them Down.”
The new album is the follow-up to 2007’s Yours As Fast As Mine, which features Rockband 2 track “A Jagged Gorgeous Winter” and “Dove Nets”–the video for which launches online this week. Directed by Berlin-based duo Ben & Julia (benandjulia.com), the video is a little masterpiece mixing animation and real actors and wavering between surrealism and psychedelia. Bonus features and a web based video game based on the animated clip will be available at: dovelovers.com.
THE MAIN DRAG–Adam Arrigo (vocals, production/programming, guitar, keyboard, glockenspiel), Matt Boch (vocals, guitar, bass, keyboard, trumpet), Dan Cardinal (bass, engineering), Jon Carter (guitar, bass, vocals, keyboard) and John Drake (drums, vocals)–formed in Boston in 2005 and use music production as an instrument, cleverly stacking harmonies, synthesizers, guitars, strings, horns and drums within accessible songs. Showcasing a maturing sound for the band, YOU ARE UNDERWATER includes synth-driven songs like “Don’t Let Me Down (Slowly)” and “Megatron” as well as raucous riff-based tracks like “Homosuperior” and “Take Them Down.”
The new album is the follow-up to 2007’s Yours As Fast As Mine, which features Rockband 2 track “A Jagged Gorgeous Winter” and “Dove Nets”–the video for which launches online this week. Directed by Berlin-based duo Ben & Julia (benandjulia.com), the video is a little masterpiece mixing animation and real actors and wavering between surrealism and psychedelia. Bonus features and a web based video game based on the animated clip will be available at: dovelovers.com.
“DOVE NETS” Video Screenshots
The “Dove Nets” video is also a teaser for both the new album and the band’s participation in the Rock Band Network–a new initiative launching in early 2010 that allows independent acts to sell their music to the Rock Band fanbase. All of the tracks from YOU ARE UNDERWATER and Yours As Fast As Mine will be released as playable tracks in the Rock Band Network and both albums will be available as remixable stems from TheMainDrag.com, shared under a Creative Commons license.
In addition to the success via Rockband 2 and being named “Best Unsigned Artist” by Salon.com, THE MAIN DRAG has charted on the CMJ Top 200, garnered airplay and praise in key markets across the US and in Europe; had its track “Love During Wartime” featured in the February issue of Paste Magazine; and, most recently, released a cover of LCD Soundsystem’s “All My Friends” exclusively to the Coke Machine Glow “Fantasy Covers” series to rave reviews.
In addition to the success via Rockband 2 and being named “Best Unsigned Artist” by Salon.com, THE MAIN DRAG has charted on the CMJ Top 200, garnered airplay and praise in key markets across the US and in Europe; had its track “Love During Wartime” featured in the February issue of Paste Magazine; and, most recently, released a cover of LCD Soundsystem’s “All My Friends” exclusively to the Coke Machine Glow “Fantasy Covers” series to rave reviews.
###
For information on THE MAIN DRAG, contact MSO:
818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
Shazila Mohammed x238, shazila@msopr.com
http://
THE MAIN DRAG CREATE SOPHISTICATED AND INFECTIOUS INDIE-POP; ANNOUNCE DETAILS FOR NEW ALBUM IN STORES EARLY 2010; ‘YOU ARE UNDERWATER’ TO BE PRE-RELEASED DIGITALLY ON DECEMBER 8; EXPAND FANBASE VIA PLACEMENT ON ROCK BAND 2 AND ROCKBAND NETWORK; ANIMATED VIDEO FOR “DOVE NETS” LAUNCHES THIS WEEK BONUS FEATURES AND WEB-BASED VIDEO GAME AVAILABLE AT DOVELOVERS.COM
