NASHVILLE |DT: NOVEMBER 10, 2014
TUNE IN TOMORROW, NOV. 11 ON VETERAN’S DAY: TO HLN TV’s
“MORNING EXPRESS WITH ROBIN MEADE”
TO WATCH BILLY RAY CYRUS, SSGT. MARK PLUMMER (Ret.) AND MATT SORUM
TALK ABOUT THEIR NEW SONG AND VIDEO FOR
“DO WHAT I DO”
LIVE AT 9:45AM ET/6:45 AM PT
ORIGINAL SONG WRITTEN BY SSGT. PLUMMER HIGHLIGHTS POST-TRAUMATIC STRESS DISORDER FROM THE INSIDE
“Do What I Do” Cover Art: http://tinyurl.com/m332pzh
Tweet it: Tune-in tomorrow to @HLNTV’s “@MorningExp with @RobinMeade” to watch @billyraycyrus, SSGT. Mark Plummer (Ret.), and @mattsorum live
Tune-in tomorrow, Tuesday, Nov. 11 to HLN/CNN TV’s live morning show “Morning Express with Robin Meade” to watch Billy Ray Cyrus, Ssgt. Mark Plummer (Ret.) and Matt Sorum (Velvet Revolver, Guns N’ Roses) join host Robin Meade to talk about their new song and video for “Do What I Do” live on Veteran’s Day at 9:45am ET/6:45am PT (http://tinyurl.com/72n64y3).
“Do What I Do” was released today, Nov 10, in honor of Veteran’s Day tomorrow. Watch the video for “Do What I Do” (HERE). Billy Ray Cyrus, Matt Sorum and Steve Stevens (Billy Idol) teamed with SSgt. Mark Plummer (Ret.) a Wounded Warrior and U.S. veteran with Post-Traumatic Stress Disorder (PTSD) to perform the song “Do What I Do.” SSgt. Plummer initially wrote the song “Do What I Do” about his on-going battle with PTSD after serving three combat deployments in Iraq. Post-Traumatic Stress Disorder continues to take the lives of 22 U.S. veterans daily via suicide.
“When Matt sent me the song and told me about the project, it was clear to see, hear and feel the potential for healing the mind and spirit that only music can bring,” says Billy Ray Cyrus. “Mark Plummer is a talented artist who also happens to be an American Hero. He’s lived the words of his message and that realism translates and can help many other veterans suffering from PTSD.”
SSgt. Mark Plummer elaborates, “Music therapy helped me find a way to express myself when nothing else worked. It helped me give a ‘VOICE’ to a message that many of our veterans share and cannot speak of. I can now share this message with others thanks to the healing power of music. Music as always been a part of my life, but I never knew it would be one of my biggest weapons to fight and win my own personal battles with PTSD.”
“PTSD is a serious issue among our veterans–it takes 22 lives a day due to suicide,” says Sorum. “I have seen first hand how healing music can be to the men and women suffering from this disorder, and hope to bring this program to many more vets around the country.” Sorum began to use music as therapy for veterans with Post-Traumatic Stress Disorder after teaming up to help the Wounded Warrior Battalion at Camp Pendleton in San Diego, CA. Sorum founded the Global Sound Lodge, a charity that provides a music for healing program. The Global Sound Lodge organization donates instruments to orphanages, shelters and veterans programs around the world: www.globalsoundlodge.org. Proceeds from the sale of “Do What I Do” will be donated to Global Sound Lodge.
Photos of Billy Ray Cyrus, Marines from Camp Pendleton, Ssgt. Mark Plummer (ret.), drummer Matt Sorum at the video shoot for “Do What I Do:” http://www.gettyimages.com/editorial/billy-ray-cyrus-pictures
Photos of Billy Ray Cyrus, Ssgt. Mark Plummer (ret.), Matt Sorum and Steve Stevens at the video shoot for “Do What I Do:” (Photo Credit: Paul Hebert) https://www.dropbox.com/sh/jm2mwlpdd8w7hu5/AABefgtjs362aYWhroFeHa-Xa?dl=0
MSO Press Releases & Assets:
http://www.msopr.com/n/client-roster/billy-ray-cyrus/
About BILLY RAY CYRUS:
The multi GRAMMY-nominated BILLY RAY CYRUS is an American singer-songwriter-musician and actor who has sold more than 25 million albums internationally; he has also had three No. 1 hit singles. Over the course of 12 studio albums since 1992, Cyrus has earned nearly 30 chart singles, including 15 Top 40 hits. Cyrus has also received major music awards including American Music Awards, Billboard Music Awards and Country Music Association Awards. Over the last decade, Cyrus has established himself as a successful musician, actor in TV and film, performing in lead roles such as the title character of the PAX-TV series “Doc” and as Robby Ray Stewart, the father of daughter Miley Cyrus’ fictional character in the smash Disney Channel series “Hannah Montana.” A developer of the hit TV series “Surprise Homecoming” on TLC, Cyrus has multiple TV projects currently in development. In 2013 alone, he released his latest solo album Change My Mind (Blue Cadillac Music), a best-selling memoir Hillbilly Heart and performed on Broadway in Chicago in the beloved role of Billy Flynn. NPR noted of his memoir Hillbilly Heart “There’s something very refreshing about Billy Ray Cyrus’ new memoir Hillbilly Heart. It’s not just that he’s candid about being, at many points throughout his life, a headstrong jerk, or, as he puts it, a ‘heathen,’ an imperfect man.”-John Rabe. With the release of multiple singles as well as THE DISTANCE his retrospective album out now as part of Mercury/Ume’s ICON series, he shows no signs of slowing down.
About MATT SORUM:
Rock And Roll Hall Of Famer and legendary drummer of GUNS N’ ROSES, VELVET REVOLVER and THE CULT, Matt Sorum will release his new album, Stratosphere, under the moniker MATT SORUM’S FIERCE JOY on March 11 on Rok Dok Recordings via Kobalt Label Services. Stratosphere is major departure from the hard-hitting rock Sorum is best known for. His intense passion for animal and human rights, and need to give back heavily influenced the narrative and acoustic orchestration of the album. Besides stepping behind the mic for lead vocals, Sorum wrote the entire album, and plays acoustic guitar and piano. Pre-order “Stratosphere” now on iTunes and get an instant download of “The Sea”. For more info visit: www.mattsorum.com. Sorum is currently touring as part of Kings Of Chaos, the part-time, all-star rock’n’roll collective, is one of the most exciting live bands in rock for two distinct reasons: 1. The a-list revolving door of guest performers; and 2. The band’s core line-up of Guns N’ Roses’ Duff McKagan, Matt Sorum and Gilby Clarke alongside guitar aficionado, Extreme’s Nuno Bettencourt. For more information: www.kingsofchaosband.com.
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For Billy Ray Cyrus, contact:
Libby Coffey/MSO PR
818-380-0400 x224
LCoffey@msopr.com
For Matt Sorum, Contact:
Kymm Britton/60 CYCLE MEDIA
310-656-5900
kymmbritton@me.com
