DATE: JULY 19, 2006
FROM: KRISTINE ASHTON-MAGNUSON/LIBBY HENRY
VANS WARPED TOUR® 2006
PRESENTED BY CINGULAR WIRELESS AND SAMSUNG MOBILE
PRESENTED BY CINGULAR WIRELESS AND SAMSUNG MOBILE
WEI (WARPED ENVIRONMENTAL INITIATIVES) UPDATE
Creating a cleaner world? The Vans Warped Tour is and you can too. It’s all about leadership, looking around and asking not only what is possible tomorrow, but also what is possible today. This is exactly the approach that Vans Warped Tour founder/producer Kevin Lyman has taken, and with immediate and lasting results.
Few things are more complicated to produce than a large festival concert tour visiting 50 cities in 60 days–with eight or nine stages, 70 to 80 bands and an extensive village all operated by 700 crew and artists.
Kevin looked at what could be done and took a measured approach that promised a significant benefit to the environment and the tour’s fan base, today.
Halfway though the Vans Warped Tour 2006, recycling teams (275 tour fans and volunteers) have picked up an estimated 7000 pounds of plastic, 3000 pounds of aluminum and 560 pounds of cardboard. Tour catering has reduced its use of paper dishware by an estimated 42,500 pieces. In addition to the energy saved and pollution prevented, the impact on the nation’s landfills has been significantly reduced. Thousands of fans have viewed clips from the documentary film An Inconvenient Truth and have learned how they can take action today to protect their environment.
Consider the carbon: recycling one ton of aluminum saves the equivalent in energy of 2,350 gallons of gasoline and recycling one ton of plastic can save up to 2,000 gallons of gas. Burning one gallon of gas releases 20 pounds of carbon dioxide into the air.*
So, after the first month of the tour, in addition to direct CO2 reductions (134,706 pounds) through the use of 41,780 gallons of biodiesel B2O,** WARPED’s recycling efforts have achieved a possible additional reduction of 210,000 pounds of CO2, using the gas/carbon calculation. This is equivalent to the electricity an average household would use over a 50-year period. Using recycled plastic and aluminum saves 95% in energy costs, compared to creating plastic and aluminum from finite virgin resources like a wild forest or bountiful desert.
For more information on the VANS WARPED TOUR, go to www.warpedtour.com. For information about biodiesel, go to www.biodiesel.com and http://www.climatecrisis.net/takeaction/.
*http://www.fueleconomy.gov/feg/co2.shtml
**http://www.biodiesel.org
The Vans Warped Tour® is made possible through the support of Vans®, title sponsors Cingular Wireless and Samsung Mobile, Fuse, PlayStation®, Wrigley’s Winterfresh, Hot Topic, truth, Monster Energy and Hansen’s Sodas, Lost Beverage, Gold Bond, Wells Fargo, MySpace.com, Hurley, Smartpunk.com, Circuit City, Energizer® e2™, Major League Baseball, Ernie Ball, Trojan, Eastpak®, Sandisk, Music Edge, Alternative Press, SPIN Magazine, Guitar Center, Hasbro, Sirius Radio, and NAMM/the Music Edge.
VANS WARPED TOUR Publicity Contacts:
MSO: (818) 380-0400
Kristine Ashton-Magnuson kashton@msopr.com ext. 233
Libby Henry lhenry@msopr.com ext. 224
Brandis DeZon (tour press) bdezon@msopr.com ext. 241
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