VillaMix Festival–the biggest festival brand in Brazil–marked their first-ever event outside of South America this month with a sold-out-in-advance event in Lisbon, Portugal. Debuting October 6 at Alice Arena in Lisbon, Portugal, the festival highlighted some of Brazil’s leading talent including Kevinho, Wesley Safadao, Matheus & Kauan, Jorge & Mateus and Alok who performed in front of a crowd of 20,000 concert-goers. This marks VillaMix‘s second event outside of Brazil; earlier this year, VillaMix was held March 10 in Paraguay.
Here’s some early critical feedback on the inaugural VillaMix Lisbon:
“Villamix Lisbon was an absolute success! In its first European edition, the festival welcomed 20, 000 people at Altice Arena”
–Quem Acontece, Oct 10, 2018
“Brazil invaded Altice Arena…”
–TV 7 Dias, Oct 10, 2018
“Brazil’s biggest music festival is already a success in Portugal.”
—A Televisão, Oct 7, 2018
Next up, VillaMix returns to its native country for one of their largest annual events in Rio de Janeiro. The third outing of VillaMix Rio will be held November 18 in the majestic historic city with performances from Jorge & Mateus, Alok, Matheus e Kauan, Xand Avião, Gusttavo Lima, Kevinho, Dennis,Thiaguinho, Dilsinho and Sorriso Maroto.
About VillaMix:
Having launched in 2011 with one event at the Serra Dourada Stadium in Goiânia (GO), with the objective of bringing together a mix of artists managed by Audiomix, VillaMix is now considered a hallmark of entertainment and has grown into the biggest music festival brand in Brazil. The more than 20 annual concerts throughout the country showcase the greatest and best national and international music. By 2013, VillaMix had grown into a multi-city event, with concerts staged in 20 Brazilian cities, breaking a public attendance record (of more than 700,000 attendees). That same year, the event was first aired nationally during prime time on the Globo TV network (the largest network in Brazil). VillaMix continued its growth with 30 festivals in 2014, attracting more than five million YouTube viewers in 2016.