NASHVILLE |DT: MAY 7, 2013
FR: JOHN OCHOA/MSO
BENNY BENASSI
LAUNCHES “#VIRTUALCHOIR” VIDEO CAMPAIGN
WITH TALENTHOUSE
GRAND PRIZE WINNER RECEIVES
TRAVEL AND HOTEL ACCOMMODATIONS
AND TICKETS FOR BENNY BENASSI LAS VEGAS PERFORMANCE
AT MARQUEE NIGHTCLUB AND DAYCLUB
NEW SINGLE “DANCE THE PAIN AWAY”
FEATURING JOHN LEGEND SET FOR RELEASE
THIS SUMMER VIA ULTRA MUSIC
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Following a massive performance at this year’s Coachella, world-renowned Italian producer and DJ BENNY BENASSI storms the digital world with the official launch of his “#VIRTUALCHOIR” video campaign in partnership with cutting-edge social media platform Talenthouse. In celebration of his Grammy Award-winning song “Cinema” featuring Gary Go, BENNY BENASSI is inviting fans from every corner of the world to join him in song and submit their best karaoke-style cover video of “Cinema” for the chance to become part of the “BENNY BENASSI #VIRTUALCHOIR,” a global endeavor aimed at launching a creative and interactive community for fans worldwide. All eligible submissions, which follow these guidelines, will be compiled into a video chorus version of “Cinema” that combines fans worldwide into a large-scale, composited “virtual sing-along” and debuted at a major electronic music festival this summer (details TBD).
Fans from across the globe are invited to join BENNY’s “#VIRTUALCHOIR” for a chance to win the Grand Prize—courtesy of Ultra Music and Marquee Nightclub and Dayclub—which includes: round-trip travel* for two and two VIP tickets to see BENNY perform in Las Vegas during his Marquee Nightclub and Dayclub residency this summer; and two nights’ 5-star accommodation for two, courtesy of Marquee Nightclub and Dayclub. The Grand Prize package also includes an exclusive editorial feature through VIBE magazine and exposure of the winning video entry on BENNY BENASSI’s social media channels. The winning submission will be featured as part of the final chorus version of “Cinema.” The competition closes July 8 at 10 a.m. PST. The voting period for the competition runs from July 9 through July 15 and the Grand Prize winner will be announced July 29. All phases have a deadline of 10 a.m. PST. For more information, visit: http://smarturl.it/bennyvirtualchoir.
In addition, the People’s Choice Winner, the highest voted winner, will receive an exclusive BENNY BENASSI merchandise package and exposure for their submission on BENNY BENASSI’s Facebook page. For details and official contest rules, visit: www.talenthouse.com/join-benny-benassi-virtual-choir#details.
BENNY BENASSI is gearing up to release his next big track “Dance The Pain Away” featuring multi Grammy Award-winning singer/songwriter John Legend, set for release this summer via Ultra Music. The duo premiered the track at this year’s Coachella (Saturday, April 13) when Legend made a special surprise appearance during BENNY’s stellar performance at the Sahara Tent. Featured by CNN, the Los Angeles Times, Fuse and USA Today, who highlighted the performance as one of Saturday’s best surprises, the set was one of the most memorable moments at Coachella 2013. Listen to a snippet of “Dance The Pain Away” here: http://bit.ly/ZApQeQ.
BENNY BENASSI’s current tour dates are as follows:
DATE CITY VENUE
Thu 5/16 Gulf Shore, AL Hangout Festival
Fri 5/17 Atlanta, GA Opera Nightclub
Sat 5/18 Las Vegas, NV Marquee Dayclub
Sat 5/18 Salt Lake City, UT The Complex
Sun 5/19 Atlantic City, NJ HQ Nightclub
Fri 5/24 Minneapolis, MN Epic
Sat 5/25 Chicago, IL Electric Daisy Carnival Chicago at Chicagoland
Speedway
Sun 5/26 Las Vegas, NV Marquee
Fri 6/21-Sun 6/23 Las Vegas, NV Electric Daisy Carnival Las Vegas at Las Vegas Motor
Speedway
Sat 6/29 Gibbons, AB Boonstock Music & Arts Festival
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*Travel stipend valued at $1,000 provided by Ultra Music
About BENNY BENASSI:
Milan-born Italian DJ/producer stalwart BENNY BENASSI is widely regarded as one of the most charming, down to earth and internationally respected artists in the music industry. With over a decade to his illustrious career already, the chart-topping megastar has wholly managed to capture the hearts of multiple generations of EDM fans across the world with his flawless trademark tech/electro/house infused sounds and charismatic performance flair. BENNY was propelled into his star-spangled career by his international hit single “Satisfaction” which was unleashed on the world back in 2002. Since then, he has headlined performances at countless festivals around the globe (Ultra Music Festival, Coachella, Electric Daisy Carnival, Movement, UV Nation and Labour of Love to name just a few); has released a string of high-profile remixes and collaborations with the likes of Madonna, Kelis and David Bowie, and the most notable being “Beautiful People” with Chris Brown; and has founded a radio show on Sirius XM’s Electric Area. Most noteworthy of all was the Grammy Award he has picked up for his exceptional rework of Public Enemy and the Grammy Skrillex was awarded for his remix of BENNY’s masterpiece “Cinema” featuring Gary Go. If we’ve come to learn one thing about BENNY BENASSI, it’s to expect the unexpected.
About Ultra Music:
This decade, for even the most casual music fan opening up iTunes or browsing the most-viewed videos on YouTube, one name has become synonymous and inexorably intertwined with dance music in America: ULTRA. Patrick Moxey’s ULTRA MUSIC is the #1 independent EDM label worldwide. Since the mid-1990’s, the independently owned, New York-based dance label has marketed and promoted EDM music to the masses. In embracing the growing importance of the internet as the dominant means of discovering music, ULTRA MUSIC beat the major labels to the frontlines of what is now a lifestyle movement gone mainstream. ULTRA MUSIC, via its visionary founder and CEO Patrick Moxey, has proven a key factor in the rise of EDM in America as it’s known today to tens of millions of rabid fans worldwide. Today, ULTRA MUSIC, based in Manhattan, boasts 33 full-time employees and offices in Europe and Canada, as well as a new Los Angeles outpost. Since 1996, ULTRA MUSIC has built up a formidable roster of some of the biggest names in dance music from around the world. deadmau5, Kaskade, Steve Aoki, Ferry Corsten, Wolfgang Gartner, Roger Sanchez, Above & Beyond, Calvin Harris, Tommie Sunshine, Benny Benassi and Bloody Beetroots are just some of the names the label has signed over the past decade and all are still on the current roster. In addition to the label, the ULTRA MUSIC YouTube page is the eighth most-viewed channel with more than 2 billion views.
About The Cosmopolitan LV:
The Cosmopolitan is the most original destination in the heart of The Las Vegas Strip. This unique luxury resort & casino is unlike any other. Enjoy residential-styled living spaces with private terraces and breathtaking views of the Las Vegas skyline. Dining is reinvented with a one-of-a-kind restaurant collection featuring world-class chefs making their Las Vegas debut. Stylish design and art engage cultural sensibilities while a vibrant nightlife scene captivates perceptions. Combine it all with an eclectic mix of hand-selected boutiques, an unrivaled Pool District, a 100,000 square-foot casino featuring first-of-their-kind casino cabanas and the serenity of Sahra Spa & Hammam to redefine your luxury resort experience.
About VIBE Media:
Vibe Media is a leading youth-oriented music brand providing entertainment and lifestyle content to the culturally diverse music fans around the world. Celebrating our 20th anniversary in 2013, Vibe continues to chronicle the celebrities, sounds, fashion and culturally relevant events stemming from our hip-hop roots to the modern day converging music landscape.
About Talenthouse:
Talenthouse is the world’s platform for creative collaboration, connecting aspiring talent, established artists and brand advertisers. Artists always retain ownership of their own work using Talenthouse as a platform to collaborate, grow their audience and monetize their work. Brands choose Talenthouse to engage in a dialogue with consumers in an entertaining, relevant and credible context.
www.bennybenassi.com
www.facebook.com/bennybenassi
www.twitter.com/bennybenassi
www.youtube.com/bennybenassitv
www.soundcloud.com/benny-benassi
www.ultramusic.com
Press releases and Assets:
www.msopr.com/n/client-roster/BENNY-benassi/
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For more information on BENNY BENASSI, contact:
MSO 818-380-0400
John Ochoa x231, jochoa@msopr.com
