NASHVILLE |APRIL 5, 2013
FR: ALEXANDRA GREENBERG/MSO
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KEEP ULTRA 2013 ‘FOREVER IN YOUR MIND’
AND WATCH LIVE SETS ON UMF TV
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The fifteenth anniversary of ULTRA MUSIC FESTIVAL is guaranteed to go down in history as one of the most awesome spectacles in dance music, not least because it became the most viewed festival event in North America ever with over 10 million unique viewers worldwide and also was officially confirmed by YouTube as having the highest concurrent number of views for any non-sponsored U.S. music stream with over 200,000. Combined with an attendance of more than 330,000 Ultranauts; a line-up boasting over 200 of the best DJ’s and musicians that the world has to offer; and the most mesmerizing and mind-blowing light shows, pyrotechnics and visuals that you’ll see anywhere on the planet, the 2013 two-weekend event was without a doubt the best edition yet.
ULTRA MIAMI 2013 – FOREVER IN YOUR MIND
To keep the whole breathtaking experience as fresh and as poignant as it was on March 15–17 and March 22–24, the brilliant minds at UMF TV have created yet another stunning video– ‘FOREVER IN YOUR MIND’–that encapsulates the magic of ULTRA. All the joy and energy coming from artists and audience alike has been wrapped up by director Charly Friedrichs, aka Final Kid, in a spellbinding 4-minute visual package which sends you straight back to the thrills of Miami’s Bayfront Park. This short film is just a taste of what’s to come, as in June this year the official ULTRA MUSIC FESTIVAL 2013 aftermovie ‘RELIVE’ will be unveile –and if this slice of the action is anything to go by, it’s going to have eyes blazing and jaws dropping the whole world over.
WATCH ULTRA LIVE SETS ON UMF TV
In addition to the ‘FOREVER IN YOUR MIND’ video, fans can watch all of the live action again from some of the best sets seen and heard on both weekends. A growing selection of ULTRA LIVE SETS is up on UMF TV with shows from the likes of Sander Van Doorn, Bingo Players, Fedde le Grand, Laidback Luke, Steve Aoki, Afrojack, R3hab, Armin Van Buuren, Nicky Romero, Hardwell and Chuckie, with more still to come.
#RELIVEULTRA
About ULTRA MUSIC FESTIVAL
As the world’s most famous outdoor electronic music festival, ULTRA has won “Best Music Event” by the International Dance Music Awards (IDMA) six consecutive years, from 2005 to 2011, “Best International Dance Music Festival” by the Ibiza DJ Awards in 2008 and “Best Festival” by the Village Voice Media New Times consecutively five years running from 2005 through 2009. Originally created as a pure electronic music festival in 1999, ULTRA has grown through the years to present not only the genre’s hottest, biggest and best headline artists (The Prodigy, Swedish House Mafia, The Chemical Brothers, Tiësto, David Guetta, deadmau5, Underworld, Kraftwerk, Armin van Buuren, Moby, Fatboy Slim, Justice, Carl Cox and Avicii to name a few), but also crossover headline bands that incorporate EDM elements in their music and have a history or new beginning in the EDM community and culture (The Cure, The Killers, New Order, Duran Duran, The Black Eyed Peas, Erasure, M83, Santigold, The Ting Tings, Cut Copy, Empire of the Sun and Bloc Party). In 2012, global pop icon Madonna appeared as a special surprise guest—the festival’s gift to their fans—to introduce the main stage final headlining artist AVICII, joining him behind the decks to premiere his UMF remix of her new single “Girl Gone Wild.” The year also was the subject of CAN U FEEL IT, a major documentary feature about the festival, which was shown in over 500 theatres nation-wide. Together with its signature, cutting-edge productions, ULTRA is unrivalled by consistently presenting the world’s greatest, most diverse EDM line-ups year after year. In 2013, as it celebrated its 15 year anniversary, ULTRA became the first major EDM festival in the world to expand to two weekends: March 15, 16 and 17 and March 22, 23 and 24. Both weekends sold out with a combined total of over 330,000 people in attendance from 95 countries, breaking the festival’s previous record. A global brand, ULTRA MUSIC FESTIVAL takes place in Miami, Brazil, Argentina, Chile, Ibiza and Korea, expanding into Europe with ULTRA EUROPE July 2013 in Croatia.
ultramusicfestival.com
facebook.com/ultrafanpage
twitter.com/ultramusic
youtube.com/umftv
Press Releases and Assets:
www.msopr.com/n/client-roster/ultra-music-festival/
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For more information on ULTRA MUSIC FESTIVAL, contact:
MSO 818-380-0400
Alexandra Greenberg x223, agreenberg@msopr.com
