NASHVILLE |FROM: MITCH SCHNEIDER/ AMANDA CAGAN
ALANIS MORISSETTE’S WORLD PREMIERE OF HER “SO PURE” VIDEO
ON AMERICA ONLINE WAS AMONG THE TOP FIVE
MOST SUCCESSFUL MUSIC SPECIALS ON AOL;
ALANIS SET TO PERFORM “SO PURE” ON
“LATE SHOW WITH DAVID LETTERMAN” FRIDAY, JULY 23
ALANIS MORISSETTE‘s world premiere of her “So Pure” video on America Online was among the Top Five most successful music specials on AOL and was viewed by more people than the “Star Wars-The Phantom Menace” preview clip on AOL. With the premiere, ALANIS and Maverick Recording Co. set an online precedent by becoming the first major artist and major record label to world premiere a new video on AOL.
AOL members had the exclusive opportunity to view the video in its entirety using Real Player starting June 25. The clip was subsequently available to the entire Internet audience via AOL’s website, AOL.COM, starting Monday, June 28. It is still available on AOL (keyword: ALANIS) and AOL’s entertainment website (www.asylum.com/alanis).
The strikingly choreographed video–which can now be seen in regular rotation on MTV and VH1–is a joyous celebration of dance. Throughout, ALANIS and actor Dash Mihok–who has appeared in such films as Romeo & Juliet and The Thin Red Line–are seen as a couple who seamlessly dance their way through the eras, from the `40s through the `90s. Decked out in period clothing amid an elaborate array of settings, they incorporate such moves as swing, tap, Latin, modern dance and free-style. The video was choreographed by Kevin O’Day, who’s danced with companies such as the Joffrey Ballet and Twyla Tharp and created choreography for dance companies worldwide.
In touring news, after ALANIS wraps up her current headlining European tour on July 17 in Montreaux, Switzerland, the singer, songwriter and musician will stop by the New York City studios of Late Show With David Letterman to perform “So Pure” on Friday, July 23. Then it’s off to perform at this year’s Woodstock `99 which takes place the weekend of July 23-25. Up next is the kick-off of the “5-1/2 Weeks” co-headlining tour with Tori Amos on August 18 in Ft. Lauderdale, FL.
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