NASHVILLE |DT: JUNE 9, 2010
FR: LIBBY COFFEY/ALEX GREENBERG-MSO
626-676-4993/ LCoffey@msopr.com
BONNAVROOM!!!
HARLEY-DAVIDSON®
INVADES BONNAROO THIS WEEK
HARLEY-DAVIDSON®–the world-renowned motorcycle company–is heading to the Bonnaroo Music Festival–the four-day, multi-stage music festival in Manchester, Tennessee–this week from Thursday, June 10 through Sunday, June 13. Bonnaroo 2010 features over 125 acts ranging from Dave Matthews Band, Jay-Z, Kings of Leon and Norah Jones, to LCD Soundsystem, Phoenix, Weezer, Gaslight Anthem, Kid Cudi and many more.
During Bonnaroo, HARLEY-DAVIDSON will have a massive tent located in the festival’s “Centeroo” area directly south of the main Centeroo entrance. The HARLEY-DAVIDSON tent at Bonnaroo will be open daily from 11:00 AM-8:00 PM.
At the H-D tent, festival-goers who are curious about motorcycles can try the unique “Thrill of the Throttle” riding experience on specially set up stationary Dark Custom bikes. These bikes allow riders to jump on, start up, rev the engine and shift through the gears without moving while an H-D rep shows them the ropes. The “Thrill of the Throttle” rides will be available daily at the H-D tent throughout the four-day festival.
On Friday and Saturday, HARLEY-DAVIDSON will join forces with the leading music publication SPIN magazine who will be conducting interviews at the tent with top Bonnaroo artists. Fans can drop in to watch their favorite Bonnaroo acts do intimate interviews in the tent. Expect a full line-up and schedule announcement for the exclusive SPIN interviews on Friday and Saturday shortly.
Throughout Bonnaroo, visitors to the H-D tent can check out the Dark Custom line of motorcycles and enter to win a Forty-Eight, the brand new motorcycle from the HARLEY-DAVIDSON Dark Custom line (see photo below). Festival-goers will also receive free motorclothes, gifts and gear while available at the tent.
HARLEY-DAVIDSON Dark Custom:
www.h-d.com/darkcustom
http://www.facebook.com/darkcustom
For more information on Bonnaroo, visit:
Pictured above: the Harley-Davidson Forty-Eight.
About Harley-Davidson Dark Custom:
The new H-D Dark Custom line fuses minimalist design with vintage style evoking the adventurous spirit of the dawn of the 60’s motorcycle rebellion. Harley-Davidson Dark Custom features six compact and individually customizable motorcycles: The Nightster, Iron 883, Cross Bones, Fat Bob and Street Bob and the new Forty-Eight (pictured above).
PRESS CONTACTS MSO (onsite at Bonnaroo):
Libby Coffey 626-676-4993 CELL, LCoffey@msopr.com
Alexandra Greenberg 213-216-1755 CELL, agreenberg@msopr.com
PRESS CONTACT, Harley-Davidson:
Paul James, 414-343-8735 Paul.james@harley-davidson.com
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