BUTTERFLY BOUCHER:LEADS UP TO THE SEPTEMBER 15 NETTWERK RELEASE OF ‘SCARY FRAGILE’ WITH DIVERSE ARRAY OF SHOWS

Press Release Content:

DT: JULY 27, 2009
FR: LIBBY COFFEY/MITCH SCHNEIDER/ANGELA VILLANUEVA

BUTTERFLY BOUCHER

LEADS UP TO THE SEPTEMBER 15 NETTWERK RELEASE OF
‘SCARY FRAGILE’
WITH DIVERSE ARRAY OF SHOWS

SINGER-SONGWRITER TO SUPPORT
THE WALLFLOWERS
IN LATE AUGUST/EARLY SEPTEMBER

Singer/songwriter/multi-instrumentalist BUTTERFLY BOUCHER is leading up to the official September 15 Nettwerk release of her second album SCARY FRAGILE—which is enjoying early critical acclaim—with a diverse array of shows.

Known for her edgy mix of soaring pop-rock melodies and unflinchingly intimate lyrics, delivered with her trademark vocal dexterity, the Australian native and Nashville-based artist has set two additional shows in the NYC area–Wednesday, July 29 at the Bell House in Brooklyn (with Mark Eitzel and Hotel Lights) and a solo set Monday, August 3 in NYC at the Living Room—beyond her previously announced Thursday, July, 30 performance in lower Manhattan at the Housing Works Bookstore Café with Erika Wennerstrom of Heartless Bastards.

BUTTERFLY will follow those gigs with a one-off performance Wednesday, August 5 with Sarah McLachlan at the Edmonton Folk Festival in Ontario before she opens five dates for The Wallflowers–in Knoxville, Nashville, Asheville, Charleston and Washington, D.C–beginning Saturday, August 29 (see itinerary below).

SCARY FRAGILE marks the highly anticipated follow-up to BUTTERFLY’s debut album Flutterby (A&M/Geffen) of which the New York Times wrote: “Ms. Boucher plays almost all the album’s instruments, and she sings her crafty lyrics and big, crashing melodies with reckless abandon: you picture her running downhill, arms spread, face to the sky. Why isn’t she everywhere, already?” SCARY FRAGILE, produced by David Kahne (Paul McCartney, Regina Spektor, Kelly Clarkson, The Strokes), is filled with highlights like the first single “Gun For A Tongue,” “A Bitter Song,” “Keeper,” “I Want To Feel Love” and the title track. Check out what critics are saying so far about the disc:

“[On] ‘Gun for a Tongue,’ Butterfly Boucher's ferocity is slier and more personal on a sleek, driving track from the aptly titled Scary Fragile.”

–Elysa Gardner, USA TODAY, June 30, 2009

“Aptly named Scary Fragile, the new set showcases her torched-up mix of rock punchiness and pop accessibility, delivered in that charmingly accented voice and with a hot band that is mostly half her on bass, guitar and keyboards. Boucher’s now part of the Nashville music collective Ten Out of Tenn and also does sideline gigs, most famously playing drums on Mat Kearney’s ‘Breathe In, Breathe Out’ and dueting with David Bowie on his remake of ‘Changes’ heard in “Shrek 2.” But this Buttterfly deserves to fly alone and very high.”

–Jonathan Takiff, PHILADELPHIA DAILY NEWS, May 22, 2009

“It’s hard to pick one or even a few songs on the album that stand out because they are all so melodically and lyrically beautiful.”

–Natalie Gelman, IPRONG (The magazine for iTunes and iPod users), July 2009

“What she has in SCARY FRAGILE is a consistently engaging, thought-provoking and entertaining collection… The material on SCARY FRAGILE is more challenging than Flutterby, lacking the light-hearted and off-the-wall lyrical elements of her first album and making greater use of tempo changes and mood shifts. Flutterby demonstrated that Butterfly had her brilliant moments, but with SCARY FRAGILE, she has made an album both worthy and reflective of her brilliance.”

–S.J. Dibai, ONE NOTE AHEAD.COM (Blog), May 26, 2009

“Boucher’s debut, Flutterby, was filled with catchy, captivating tunes, but it was equal parts pop and rock, a hybrid which seemed to confuse her record company. SCARY FRAGILE rocks much harder, with its excellent opener ‘I Found Out’ leading the way in fast-paced fashion. Ten more compact, hooky tunes follow, several of them thumping, charged rockers such as ‘Just One Tear’ and ‘Keeper’ that feature full-bodied choruses, pinpoint tempo shifts and Boucher’s supple vocals. She’s a versatile performer, she writes great songs and the release of SCARY FRAGILE definitely has given her the last laugh.”

–Sam Gnerre, DAILY BREEZE (Santa Monica, CA), June 4, 2009

“SCARY FRAGILE finds the singer continuing to nurture her mix of hook-laden pop/rock while still maintaining a lyrical integrity that many pop songs throw right out the window in favor of a radio hit. Highlights from the album include the driving beat of ‘Just One Tear’ and the smokey single, ‘Gun For A Tongue.’ Milder songs like the affecting ‘A Bitter Song’ are noteworthy in that they show Boucher’s talents don’t lie solely in how well she can steer an up-tempo song.”

–Robbie McCown, WOMENFOLK.NET, July 2009

“The opening track ‘I Found Out’ starts out with the vocals, ‘I found out, I can only be who I am, I can only do what I can’ which is exactly what Butterfly does throughout the entire album, that is produce amazing melodic, yet some-times aggressive songs. The title track ‘Scary Fragile’ is an amazingly simple acoustic piece that is so riveting in that it shows off not only Butterfly’s amazing vocal ability, but her ability to tell a story with simple lyrics.”

–Paul Hebert, SOCALMUSICTODAY.COM, June 2009

“The main highlight here is the dark ‘A Bitter Song,’ a great intimate track that focuses squarely on Boucher and a piano.”

–Mark Fisher, COLPOP.NET, (Colossal Pop blog) June 2009

“Float like a butterfly, sting like a bee. SCARY FRAGILE contains breezy songs that do float and edgy lyrics that do sting, in a contrasting collection of 11 tunes. Hard-hitting punches (‘Just One Tear’) and quick jabs (‘Keeper’) are countered with bob-and-weave moves (‘Scary Fragile’) that nearly lull you to sleep.”

—BLOGCRITICS.ORG, June 5, 2009

“After quite a wait, Boucher returns with SCARY FRAGILE, an eleven song collection featuring her fresh and unique mix-up of pop and rock with a firmly indie sensibility. Her vocals swing effortlessly from powerful and full to whispery and fragile and her music is full of great hooks that defy classification. The haunting title track finds the artist contemplating the world around us today, singing ‘It’s scary to be fragile in this turning world/The world turns me upsid-down.’ It’s rare to find such a deep vulnerability in song form, and it’s beautiful. With refreshing openness like this, she will be an artist to watch.”

–Lynn Renee Maxcy, SOUL-AUDIO.COM, July 9, 2009

“This ‘Grey’s Anatomy’ favorite dishes out melancholy piano ballads alongside more uptempo confessionals in the vein of Jem or Sarah MacLachlan.”

–Andy Hermann, METROMIX.COM, June 16, 2009

“First single, ‘Gun For A Tongue,’ was finished with another producer, Brian Malouf. Boucher had initially brought the lyric ‘Watch out for this girl, she has a gun for a tongue’ and a James Bond-ish lick to Kahne, but the two had differing ideas about bringing the song to life. The menacing melody of the verses reminds me a little of Lykke Li's ‘I’m Good I’m Gone,’ though Boucher's recording predates it; perhaps she still picked up some tricks from her Swedish studio time? But then the chorus kicks in, so squarely rooted in Boucher's soaring-pop sweet spot (a la ‘Another White Dash’), and I'm reminded why I fell for her the first time around.”

–John, POPSERVATION (Blog), June 9, 2009

“Boucher has crafted an album that combines a strong indie-pop sensibility with a personal and often touchingly humorous lyric style.”

–Matthew Barton, WEARSTHETROUSERS.COM (Indie blog), July 2, 2009

Catch BUTTERFLY BOUCHER on tour in the following cities:

DATE	CITY	VENUE

*with Mark Eitzel and Hotel Lights
Wed 7/29	Brooklyn, NY	Bell House (8:30pm)
*Opening Erika Wennerstrom of Heartless Bastards
Thu 7/30	NYC	Housing Works Bookstore Café (8:00pm)
*Solo date
Mon 8/3	NYC	Living Room (9:30pm)
*Performing with Sarah McLachlan
Wed 8/5	Edmonton, ONT	Edmonton Folk Festival
*Opening for The Wallflowers
Sat 8/29	Knoxville, TN	Bijou Theatre
Sun 8/30	Nashville, TN	Cannery Ballroom
Mon 8/31	Asheville, NC	The Orange Peel
Tue 9/1	Charleston, SC	The Veranda @ Family Circle
Thu 9/3	Washington, DC	9:30 Club

About BUTTERFLY BOUCHER: Musical from a young age, the Australian native was born in the middle of a seven-daughter family to artistic and free-spirited parents–her father was in rock n’ roll bands and her mother a ballerina–who encouraged her and her sisters to follow their dreams. A tight unit, BUTTERFLY was raised with a nomadic upbringing, traveling across the Australian outback with her family and picking up roots every few months. Not often finding other 11-year-old musicians to hang out with, BUTTERFLY learned how to play each instrument herself, a skill that she has continued to develop and use throughout her career. As a multi-instrumentalist, BUTTERFLY has performed on many albums, including Mat Kearney’s song “Breathe In, Breathe Out” (the “Grey’s Anatomy” theme song), vocals on David Mead’s album Indiana. She recorded a duet with David Bowie of his song “Changes” for the film Shrek 2. BUTTERFLY’s own songs have been featured on the TV series “The Days,” “Wonderfalls,” “Spin City,” and “Charmed,” plus “Grey’s Anatomy” has featured three of her songs over the years, including most recently “A Bitter Song” off SCARY FRAGILE. Look for BUTTERFLY BOUCHER to tour throughout 2009 and beyond.

www.butterflyboucher.com

www.myspace.com/butterflyboucher

www.nettwerk.com

For BUTTERFLY BOUCHER publicity, contact MSO:

Libby Coffey 818-380-0400 x224

LCoffey@msopr.com

Angela Villanueva 818-380-0400 x232

Avillanueva@msopr.com

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Press Release Date:
Mon, 2009-07-27 20:00

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Press Release Teaser:
BUTTERFLY BOUCHER:LEADS UP TO THE SEPTEMBER 15 NETTWERK RELEASE OF ‘SCARY FRAGILE’ WITH DIVERSE ARRAY OF SHOWS SINGER-SONGWRITER TO SUPPORT THE WALLFLOWERS
IN LATE AUGUST/EARLY SEPTEMBER