CITY OF WEST HOLLYWOOD TO DECLARE THURSDAY, AUGUST 18, 2011
“MÖTLEY CRÜE DAY” IN WEST HOLLYWOOD
MÖTLEY CRÜE TO BE HONORED AS THE 2011 RECIPIENTS OF THE
“ELMER VALENTINE AWARD” DURING
THE FOURTH ANNUAL SUNSET STRIP MUSIC FESTIVAL
WEST HOLLYWOOD (August 17, 2011) – The City of West Hollywood has announced that Thursday, August 18, 2011 will be declared MÖTLEY CRÜE Day in West Hollywood. In addition, MÖTLEY CRÜE will be honored as the 2011 recipients of the “Elmer Valentine Award” for their contributions to the history of The Sunset Strip. The invitation-only award ceremony will begin at 7 p.m. at the House of Blues and kick off the fourth annual Sunset Strip Music Festival, a three-day celebration of music held along the iconic 1.6 mile stretch of Sunset Boulevard on Thursday, August 18, 2011 through Saturday, August 20, 2011.
“So many of us native Angelenos consider MÖTLEY CRÜE to be our ‘home boys,’” said West Hollywood Mayor John Duran. “It will be an honor to recognize the ‘Saints of Los Angeles’ in our hometown and thank them for the incredible contribution they made to hard rock, glam and Southern California music,” continued Mayor Duran.
MÖTLEY CRÜE got their start on The Sunset Strip, as they performed many nights at the Whisky A Go-Go and The Roxy Theatre. The band also filmed their “Kickstart My Heart” video at the Whisky and for a while lived just up the street from the venue on Clark Street, making The Sunset Strip their official home.
“Bursting onto the scene in the early ’80s with a sound and style that blended punk, glam and heavy metal, MÖTLEY CRÜE helped re-establish The Sunset Strip as one of the top music destinations in the world,” says SSMF Executive Director Todd Steadman. “The band has forever left their mark on the music industry and The Sunset Strip, and we’re looking forward to celebrating their influence and bringing their spirited energy to this year’s tribute event.”
This marks the fourth installment of the award ceremony and the Sunset Strip Music Festival, which celebrates the music and icons that have made an impact on the legacy of The Strip. The event debuted in 2008 with the recognition of Lou Adler, Mario Maglieri and Elmer Valentine, founders of cornerstone Sunset Strip venues The Roxy Theatre, Rainbow Bar & Grill and Whisky A Go-Go. In 2009, Ozzy Osbourne received the “Elmer Valentine Award,” which was thusly named after the passing of original honoree Valentine. 2009 also marked the first closure of Sunset Boulevard in West Hollywood for a music event, with Ozzy Osbourne, KORN and others performing outdoors at the street festival. The 2010 award went to Slash, who also headlined the SSMF’s outdoor stage along with the Smashing Pumpkins.
MÖTLEY CRÜE is an American rock band formed in Los Angeles, California in the early 1980s. Together vocalist Vince Neil, guitarist Mick Mars, bassist Nikki Sixx and drummer Tommy Lee are one of the most enduring musical ensembles in history. MÖTLEY CRÜE has sold more than 80 million album copies worldwide, including 25 million in the U.S., seven of them platinum or multi-platinum, twenty-two top 40 mainstream rock hits, six top 20 pop singles, a star on the Hollywood Walk of Fame, three Grammy nominations for Best Hard Rock Performance, a New York Times bestselling memoir and three decades of touring including one of 2011’s most successful rock tours. The band’s output encompasses nine studio and two live albums, six compilation CDs, three box sets, nine DVDs, and 24 singles with accompanying music videos.
Similar to the 2010 SSMF, this year’s event will feature live performances in all music venues (House of Blues, Key Club, The Roxy Theatre, Viper Room and Whisky A Go-Go) on Thursday, August 18, 2011, Friday, August 19, 2011 and Saturday, August 20, 2011. The three-day event will conclude with a street festival on Saturday, August 20, 2011 which includes a street closure from San Vicente Boulevard to Doheny Drive allowing for outdoor stages as well as live performances throughout the day and night in the music venues, a VIP rooftop lounge, beer gardens and interactive experiences on the boulevard. The lineup will include performances by MÖTLEY CRÜE, Bush, Public Enemy, Matt & Kim, Escape The Fate, The Dirty Heads, Cobra Starship, She Wants Revenge, Black Veil Brides, Tribal Seeds and more than 50 additional bands.
For more information about the Sunset Strip Music Festival 2011, including artist lineup, set times and ticket information, visit: www.sunsetstripmusicfestival.com
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